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For Companies At a Glance
- Tasks: Manage client relationships and optimise digital advertising campaigns.
- Company: Join Tiedot, a cutting-edge performance marketing agency in Belfast.
- Benefits: Enjoy hybrid working, 33 days annual leave, and paid training opportunities.
- Why this job: Be part of a growing team and develop your skills in data and analytics.
- Qualifications: 2+ years in client-facing roles and Google Ads management required.
- Other info: Work in a vibrant office community at Ormeau Baths.
The predicted salary is between 28000 - 42000 £ per year.
About us Tiedot is a performance marketing agency specialising in digital advertising, data & analytics. We are based in Belfast, UK. We are helping build the future of digital advertising through strategy, data consultancy and campaign management. Our specialist skills & knowledge help clients adopt the latest innovation in evidence-based marketing. Founded in 2022 and now in its third year in business, our agency is growing as demand for our services has increased. We are looking for a highly capable performance marketing/digital advertising specialist to support our team throughout this growth and beyond. This role is best suited for someone looking to develop their career in data & analytics and will report to our Digital Advertising Lead.
Job Overview This is a senior role with both technical and client-facing responsibilities. We are looking for someone who can combine deep experience in digital advertising and knowledge of technical solutions with a consultative approach with clients. The successful candidate will be tasked with helping clients maximise the value of their advertising campaigns; primarily through both hands-on support in account management and project management of various data & analytics solutions. Experience with Google Ads is a necessity, but the role includes other advertising platforms such as Meta Ads and LinkedIn Ads. Familiarity with Google Tag Manager and GA4 is also required, as foundational software in our data toolkit. There will be opportunities to learn more advanced skills and methodologies in data & analytics. Picking up conversational knowledge of technical solutions will be a necessity - e.g. conversion tracking, attribution, modelling and more. This will be both challenging and rewarding as the work is cutting-edge. Opportunities to learn new technologies and techniques are available and encouraged. We’ll happily support and pay for training. This role is therefore best suited to ambitious candidates.
Key Responsibilities
- Client / Account Management
- Build effective relationships with clients, communicating regularly via email/phone plus leading on presentations and reports
- Take a proactive approach, ensuring clients always know the next step in their growth, plus in growing the agency commercially
- Assist with proposals, pitches, etc.
- Manage ad campaigns to maximise value for clients
- Ensure campaign hygiene; managing budgets and ensuring best practice
- Develop client-by-client optimisation programmes, in co-ordination with the Digital Advertising Lead and with the support of our data & analytics team.
- Identify and manage decision intelligence solutions for clients, briefing support team on requirements and holding accountability for delivery
- Collaboration with internal colleagues and external partners, including freelancer management
- Creating, writing & presenting reports and presentations, Utilising different analytics platforms & tools, e.g. Supermetrics, Google Sheets, BigQuery, HubSpot, etc.
- Assist building report automations, data pipelines, integrations, etc.
- Assist with technical implementations, including tagging & tracking (GTM, Consent Mode, Enhanced Measurement) but also other solutions (Conversion Rate Optimisation, Conversion Signal Optimisation, etc.).
- Create paid media plans and help develop strategy
- Complete research; including audience, creative & competitive research
- Contribute to data & analytics strategy
- Internal R&D, including assistance with development of new processes, solutions and tools
- Support with Tiedot marketing campaigns
Essential Criteria
- 2+ years’ experience working in a client-facing role.
- 2+ years’ experience working in Google Ads management.
- Working knowledge and experience of Google Analytics and Google Tag Manager
- Confidence working with spreadsheet software (Excel/Google Sheets) and Word
- Excellent written and verbal communication skills
- Ability to set priorities and manage multiple projects in busy agency environment
- Based within commute distance of central Belfast
Desirable Criteria
- Experience of other digital advertising platforms, e.g. Meta, LinkedIn, Tiktok, etc.
- Knowledge and experience of quality assurance for, and testing of, tag implementations
- Experience across industries such as Finance, B2B, SaaS and Ecommerce.
- Experience of Conversion Rate Optimisation
- Google Ads Script
- Advanced analytics approaches, such as attribution solutions or MMM
- SQL and using BigQuery plus Google Cloud, or other data warehouse tools
- Other dashboarding tools like Tableau and Power BI
- Knowledge of web development, including the use of JavaScript, HTML, and CSS
What we offer
- Salary £32,000-£38,000 per year (DOE)
- Located in Belfast
- Hybrid working
- Access to a vibrant office & community at Ormeau Baths, Belfast
- 33 days annual leave (including public holidays)
- Pension
- Paid-for trips to conferences
- Paid learning & development opportunities
Performance Marketing Consultant (Belfast) employer: Tiedot.
Contact Detail:
Tiedot. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Consultant (Belfast)
✨Tip Number 1
Familiarise yourself with the latest trends in digital advertising, especially around Google Ads, Meta Ads, and LinkedIn Ads. This knowledge will not only help you during interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the performance marketing field, particularly those who work at Tiedot or similar agencies. Engaging with them on platforms like LinkedIn can provide insights into the company culture and expectations.
✨Tip Number 3
Prepare to discuss specific examples of how you've maximised campaign performance in previous roles. Highlighting your hands-on experience with account management and project management will set you apart from other candidates.
✨Tip Number 4
Show your eagerness to learn by researching advanced analytics techniques and tools mentioned in the job description, such as GA4 and Google Tag Manager. Being able to speak about these topics will showcase your commitment to professional growth.
We think you need these skills to ace Performance Marketing Consultant (Belfast)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital advertising, particularly with Google Ads and other platforms mentioned in the job description. Use specific examples to demonstrate your skills in account management and project management.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your background aligns with Tiedot's mission and values, and provide examples of how you've successfully managed ad campaigns or client relationships in the past.
Showcase Technical Skills: Since the role requires familiarity with tools like Google Tag Manager and GA4, be sure to include any relevant certifications or projects that showcase your technical expertise. Highlight your ability to implement tracking and analytics solutions.
Demonstrate Communication Skills: Given the client-facing nature of the role, emphasise your written and verbal communication skills. Provide examples of how you've effectively communicated with clients or presented reports in previous roles.
How to prepare for a job interview at Tiedot.
✨Showcase Your Technical Skills
Make sure to highlight your experience with Google Ads, Google Tag Manager, and GA4 during the interview. Be prepared to discuss specific campaigns you've managed and the results achieved, as this will demonstrate your technical expertise and ability to drive performance.
✨Prepare for Client-Facing Scenarios
Since this role involves significant client interaction, practice how you would handle various client scenarios. Think about how you would communicate campaign strategies and results effectively, and be ready to showcase your consultative approach.
✨Demonstrate Your Analytical Mindset
Be ready to discuss your experience with data analytics tools and how you've used data to inform marketing decisions. Prepare examples of how you've optimised campaigns based on data insights, as this aligns with the agency's focus on evidence-based marketing.
✨Express Your Ambition for Growth
Tiedot is looking for ambitious candidates who are eager to learn and grow. Share your career aspirations and how you see yourself developing within the company. Mention any relevant training or skills you wish to acquire, showing that you're proactive about your professional development.
