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For Companies At a Glance
- Tasks: Manage client relationships and optimise digital advertising campaigns.
- Company: Join Tiedot, a growing performance marketing agency in Belfast, specialising in data-driven advertising.
- Benefits: Enjoy hybrid working, 33 days annual leave, and paid learning opportunities.
- Why this job: Be part of cutting-edge projects and develop your skills in a supportive environment.
- Qualifications: 2+ years in client-facing roles and Google Ads management required.
- Other info: Opportunities for training in advanced data analytics and marketing technologies.
The predicted salary is between 32000 - 38000 £ per year.
About us
Tiedot is a performance marketing agency specialising in digital advertising, data & analytics. We are based in Belfast, UK. We are helping build the future of digital advertising through strategy, data consultancy and campaign management. Our specialist skills & knowledge help clients adopt the latest innovation in evidence-based marketing.
Founded in 2022 and now in its third year in business, our agency is growing as demand for our services has increased. We are looking for a highly capable performance marketing/digital advertising specialist to support our team throughout this growth and beyond. This role is best suited for someone looking to develop their career in data & analytics and will report to our Digital Advertising Lead.
Job Overview
This is a senior role with both technical and client-facing responsibilities. We are looking for someone who can combine deep experience in digital advertising and knowledge of technical solutions with a consultative approach with clients. The successful candidate will be tasked with helping clients maximise the value of their advertising campaigns; primarily through both hands-on support in account management and project management of various data & analytics solutions.
Experience with Google Ads is a necessity, but the role includes other advertising platforms such as Meta Ads and LinkedIn Ads. Familiarity with Google Tag Manager and GA4 is also required, as foundational software in our data toolkit. There will be opportunities to learn more advanced skills and methodologies in data & analytics. Picking up conversational knowledge of technical solutions will be a necessity - e.g. conversion tracking, attribution, modelling and more.
This will be both challenging and rewarding as the work is cutting-edge. Opportunities to learn new technologies and techniques are available and encouraged. We’ll happily support and pay for training. This role is therefore best suited to ambitious candidates.
Key Responsibilities
- Client / Account Management
- Build effective relationships with clients, communicating regularly via email/phone plus leading on presentations and reports
- Take a proactive approach, ensuring clients always know the next step in their growth, plus in growing the agency commercially
- Assist with proposals, pitches, etc.
- Ad Campaign Management
- Manage ad campaigns to maximise value for clients
- Ensure campaign hygiene; managing budgets and ensuring best practice
- Develop client-by-client optimisation programmes, in co-ordination with the Digital Advertising Lead and with the support of our data & analytics team.
- Project Management
- Identify and manage decision intelligence solutions for clients, briefing support team on requirements and holding accountability for delivery
- Collaboration with internal colleagues and external partners, including freelancer management
- Reporting
- Creating, writing & presenting reports and presentations
- Utilising different analytics platforms & tools, e.g. Supermetrics, Google Sheets, BigQuery, HubSpot, etc.
- Assist building report automations, data pipelines, integrations, etc.
- Technical Marketing
- Assist with technical implementations, including tagging & tracking (GTM, Consent Mode, Enhanced Measurement) but also other solutions (Conversion Rate Optimisation, Conversion Signal Optimisation, etc.).
- Strategy & Research
- Create paid media plans and help develop strategy
- Complete research; including audience, creative & competitive research
- Contribute to data & analytics strategy
- Internal R&D, including assistance with development of new processes, solutions and tools
- Support with Tiedot marketing campaigns
Essential Criteria
- 2+ years’ experience working in a client-facing role.
- 2+ years’ experience working in Google Ads management.
- Working knowledge and experience of Google Analytics and Google Tag Manager
- Confidence working with spreadsheet software (Excel/Google Sheets) and Word
- Excellent written and verbal communication skills
- Ability to set priorities and manage multiple projects in busy agency environment
- Based within commute distance of central Belfast
Desirable Criteria
- Experience of other digital advertising platforms, e.g. Meta, LinkedIn, Tiktok, etc.
- Knowledge and experience of quality assurance for, and testing of, tag implementations
- Experience across industries such as Finance, B2B, SaaS and Ecommerce.
- Experience of Conversion Rate Optimisation
- Google Ads Script
- Advanced analytics approaches, such as attribution solutions or MMM
- SQL and using BigQuery plus Google Cloud, or other data warehouse tools
- Other dashboarding tools like Tableau and Power BI
- Knowledge of web development, including the use of JavaScript, HTML, and CSS
What we offer
- Salary £32,000-£38,000 per year (DOE)
- Located in Belfast
- Hybrid working
- Access to a vibrant office & community at Ormeau Baths, Belfast
- 33 days annual leave (including public holidays)
- Pension
- Paid-for trips to conferences
- Paid learning & development opportunities
Performance Marketing Consultant employer: Tiedot.
Contact Detail:
Tiedot. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Consultant
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing and digital advertising. This will not only help you understand the industry better but also allow you to engage in meaningful conversations during interviews, showcasing your passion and knowledge.
✨Tip Number 2
Network with professionals in the digital advertising space, especially those who have experience with Google Ads, Meta Ads, and LinkedIn Ads. Attend industry events or webinars to connect with potential colleagues and learn from their experiences.
✨Tip Number 3
Brush up on your technical skills related to Google Tag Manager and GA4. Consider taking online courses or tutorials to enhance your understanding, as this will demonstrate your commitment to continuous learning and your readiness for the role.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully managed ad campaigns in the past. Highlight your ability to optimise campaigns and improve client outcomes, as this will show that you can deliver results in a similar role at Tiedot.
We think you need these skills to ace Performance Marketing Consultant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital advertising, particularly with Google Ads and other platforms mentioned in the job description. Use specific examples to demonstrate your skills in account management and project management.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your background in data and analytics aligns with Tiedot's mission and how you can contribute to their growth.
Showcase Technical Skills: Emphasise your familiarity with tools like Google Tag Manager, GA4, and any other relevant software. Mention any experience you have with conversion tracking and attribution models, as these are crucial for the role.
Prepare for Potential Questions: Think about how you would approach client management and campaign optimisation. Be ready to discuss your strategies and past successes in similar roles during the interview process.
How to prepare for a job interview at Tiedot.
✨Showcase Your Technical Skills
Make sure to highlight your experience with Google Ads, Google Tag Manager, and GA4 during the interview. Be prepared to discuss specific campaigns you've managed and the results achieved, as this will demonstrate your technical expertise and ability to drive performance.
✨Demonstrate Client Management Experience
Since this role involves client-facing responsibilities, share examples of how you've built effective relationships with clients in the past. Discuss your approach to communication and how you ensure clients are informed and engaged throughout their projects.
✨Prepare for Technical Questions
Expect questions related to conversion tracking, attribution, and data analytics methodologies. Brush up on these topics and be ready to explain how you've applied them in your previous roles, as this will show your depth of knowledge and readiness for the challenges ahead.
✨Express Your Ambition to Learn
Tiedot values candidates who are eager to learn and grow. During the interview, express your enthusiasm for developing new skills and technologies in data and analytics. Mention any relevant training or courses you're interested in pursuing to further enhance your capabilities.
