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- Tasks: Lead brand strategy and oversee rebranding efforts for Tidio's growth.
- Company: Join Tidio, a fast-growing tech company revolutionizing customer service with AI-driven tools.
- Benefits: Enjoy remote work flexibility, 26 days off, and tailored work tools like Macbook Pro.
- Why this job: Be part of a creative team shaping impactful brand narratives in a dynamic environment.
- Qualifications: 6+ years in B2B branding, experience in rebranding, and strong leadership skills required.
- Other info: Diversity is key at Tidio; we welcome all candidates equally.
The predicted salary is between 43200 - 72000 £ per year.
This job is brought to you by Jobs/Redefined, the UK’s leading over-50s age inclusive jobs board.
Form of employment: Contract of employment or B2B contract (self-employed).
Location: Europe/USA, remotely (with access to coworking spaces in your city)
About Tidio:
We are a fast-growing tech company created by experienced international talents. Our product is a top-rated online platform empowering businesses of all sizes to grow their sales through outstanding customer service. Our goal is to create a frictionless customer experience for individual users and, at the same time, help entrepreneurs worldwide grow their businesses by giving them access to a top-notch AI-driven tool.
About the role:
You will be responsible for shaping and executing the brand’s visual and verbal identity across all marketing and customer-facing touchpoints. You will lead a talented team of designers, web creators, and marketers to ensure brand consistency, storytelling, and creative strategy that resonates deeply with our target audience: SMBs and enterprise customers. This role will also oversee the rebranding efforts and the development of a new website to support Tidio’s next phase of growth.
As Head of Brand, you will:
- Lead the team responsible for brand and website development, aligning their efforts around Tidio’s business objectives.
- Manage and execute a company-wide rebranding initiative, providing a smooth transition across all touchpoints.
- Lead the strategy, design, and development of Tidio’s new website making sure it’s both visually compelling and highly functional.
- Oversee the development of impactful creative assets (e.g., ads, presentations, social media, videos, webinars) that resonate with both SMB and enterprise audiences.
- Be a visionary storyteller who will create award-worthy campaigns and unforgettable brand work.
- Collaborate with key internal stakeholders across marketing, sales, product, and customer success teams.
- Translate creative vision into actionable goals by closely monitoring key metrics and improving business outcomes.
You’re a perfect fit if you:
- Have 6+ years of in-house experience in a similar role in at least two B2B companies targeting midmarket and enterprise businesses.
- Experience leading rebranding efforts and website redesigns , with a track record of successful implementation.
- Have a strong understanding of website analytics, user journey optimization, and conversion-focused design.
- Are an expert in brand building and managing brand consistency across digital platforms and customer touchpoints.
- Have experience managing multi-disciplinary teams and collaborating with cross-functional teams.
- Are a passionate leader with the ability to inspire and guide teams to produce their best work.
- Have experience in supervising digital marketing tactics such as social media, webinars, email marketing, and demand generation.
- Are a creative storyteller – you know how to craft engaging narratives that align with brand values and resonate with target audiences.
We would like to offer you:
- A chance to work with one of the top products in the customer experience industry.
- Work with an experienced and international team that continually shares knowledge and is not afraid of testing new solutions.
- Contract form according to your preferences (B2B or contract of employment). The compensation for this role includes ESOP.
- Great development opportunities – company-supported courses and conferences.
- 26 days off guaranteed in a year.
- Possibility to work 100% remotely or book a Regus coworking space in your city.
- Individual work tools – Macbook Pro, Dell screen, JBL headphones? You can tailor the equipment to your needs.
- Sport & wellness benefit or its financial equivalent.
- Mental well-being program – individual therapy sessions and resources for employees.
- Free access to one of the most popular e-book/audiobook services.
- Regular integration events (company-wide meetings, team events).
Diversity Statement:
One of Tidio’s core values is to play fair. Therefore, we treat all candidates equally. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.
Don’t hesitate and apply right away!
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Head of Brand (B2B SaaS) employer: Tidio
Contact Detail:
Tidio Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand (B2B SaaS)
✨Tip Number 1
Familiarize yourself with Tidio's current brand identity and recent marketing campaigns. Understanding their existing visual and verbal language will help you align your vision with theirs during the interview process.
✨Tip Number 2
Prepare to discuss specific examples of successful rebranding initiatives you've led in the past. Highlight how you managed the transition and the impact it had on the business, as this will demonstrate your capability for the role.
✨Tip Number 3
Showcase your understanding of website analytics and user journey optimization. Be ready to share insights on how you've used data to inform design decisions and improve conversion rates in previous roles.
✨Tip Number 4
Emphasize your leadership style and how you inspire creativity within teams. Prepare anecdotes that illustrate your ability to guide multi-disciplinary teams towards achieving impactful brand work.
We think you need these skills to ace Head of Brand (B2B SaaS)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of Brand position. Tailor your application to highlight your relevant experience in brand management, rebranding efforts, and leading teams.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand storytelling and your vision for Tidio's brand identity. Use specific examples from your past experiences to demonstrate how you can lead the team and execute successful branding strategies.
Highlight Relevant Experience: In your CV, emphasize your 6+ years of experience in similar roles within B2B companies. Detail your involvement in rebranding initiatives and website redesigns, showcasing measurable outcomes where possible.
Showcase Your Creative Skills: Include a portfolio or links to previous campaigns, creative assets, or projects that illustrate your ability to create engaging narratives and impactful marketing materials. This will help demonstrate your fit for the role as a visionary storyteller.
How to prepare for a job interview at Tidio
✨Showcase Your Brand Vision
Prepare to discuss your vision for Tidio's brand identity. Highlight your previous experiences in leading rebranding efforts and how you successfully aligned them with business objectives.
✨Demonstrate Cross-Functional Collaboration
Be ready to share examples of how you've collaborated with different teams, such as marketing, sales, and product development. This will show your ability to work effectively across departments.
✨Highlight Your Storytelling Skills
As a creative storyteller, prepare to present a campaign or project where you crafted engaging narratives. Discuss how these narratives resonated with target audiences and contributed to brand success.
✨Discuss Metrics and Outcomes
Emphasize your understanding of website analytics and user journey optimization. Be prepared to talk about how you've used data to drive decisions and improve business outcomes in previous roles.
