Director of Brand and Content (B2B SaaS)

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Form of employment: Contract of employment or B2B contract (self-employed).

Location: Europe/USA, remotely (with access to coworking spaces in your city)

We are a fast-growing tech company created by experienced international talents. Our product is a top-rated online platform empowering businesses of all sizes to grow their sales through outstanding customer service. Our goal is to create a frictionless customer experience for individual users and, at the same time, help entrepreneurs worldwide grow their businesses by giving them access to a top-notch AI-driven tool.

Working at Tidio means impacting thousands of companies and millions of their users. But our clients are not the only ones who can grow with us. By joining Tidio, you can grow, too!

About the role:

You will be responsible for shaping and executing the brand’s visual and verbal identity across all marketing and customer-facing touchpoints. You will lead a talented team of designers, web creators and marketers to ensure brand consistency, storytelling, and creative strategy that resonates deeply with our target audience: SMBs and enterprise customers. This role will also oversee the rebranding efforts and the development of a new website to support Tidio’s next phase of growth.

As Director of Brand and Content, you will:

• Lead the team responsible for brand , website and content development, aligning their efforts around Tidio’s business objectives and our positioning in the customer communication space.
• Manage and execute a company-wide rebranding initiative, providing a smooth transition across all touchpoints, both internal and external.
• Run brand awareness campaigns across multiple online & offline channels.
• Lead the strategy, design, and development of Tidio’s new website making sure it’s both visually compelling and highly functional.
• Oversee the development of impactful creative assets (e.g., ads, presentations, social media, videos, webinars) that resonate with SMB, midmarket and enterprise audiences.
• Ensure consistency, creativity and innovation across design and content outputs.
• Be a visionary storyteller who will create award-worthy campaigns and unforgettable brand work.
• Collaborate with key internal stakeholders across marketing, sales, product, and customer success teams.
• Translate creative vision into actionable goals by closely monitoring key metrics and improving business outcomes.

You’re a perfect fit if you:

• Have 6+ years of in-house experience in a similar role in at least two B2B companies targeting midmarket and enterprise businesses.
• Experience leading rebranding efforts and website redesigns , with a track record of successful implementation and scaling.
• Have a strong understanding of website analytics, user journey optimization, and conversion-focused design.
• Are an expert in brand building and managing brand consistency across digital platforms and customer touchpoints.
• Have experience managing multi-disciplinary teams (including design, website development and content) and collaborating with cross-functional teams.
• Are a passionate leader with the ability to inspire and guide teams to produce their best work.
• Have experience in supervising digital marketing tactics such as social media, webinars, email marketing, and demand generation.
• Are a creative storyteller – you know how to craft engaging narratives that align with brand values and resonate with target audiences.

We would like to offer you:

• A chance to work with one of the top products in the customer experience industry.
• Work with an experienced and international team that continually shares knowledge and is not afraid of testing new solutions.
• Contract form according to your preferences (B2B or contract of employment). The compensation for this role includes ESOP.
• Great development opportunities – company-supported courses and conferences.
• 26 days off guaranteed in a year.
• Possibility to work 100% remotely or book a Regus coworking space in your city.
• Individual work tools – Macbook Pro, Dell screen, JBL headphones? You can tailor the equipment to your needs.
• Sport & wellness benefit or its financial equivalent.
• Mental well-being program – individual therapy sessions and resources for employees.
• Free access to one of the most popular e-book/audiobook services.
• Regular integration events (company-wide meetings, team events).

Don’t hesitate and apply right away!

Diversity Statement

One of Tidio’s core values is to play fair. Therefore, we treat all candidates equally. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status. This means recruitment and selection of talent to Tidio is only based on individual merit and qualifications directly related to professional competence.

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