Senior CRM Manager -Acquiring (6 month FTC)

Join to apply for the Senior CRM Manager – Acquiring (6 month FTC) role at Tide.

About Tide

At Tide we help SMEs save time and money in the running of their businesses by offering business accounts and related banking services, as well as a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting. Tide is transforming the small business banking market with over 1.6 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind, and with quick onboarding, low fees and innovative features we thrive on making data‑driven decisions to help SMEs save both time and money.

Tide Facts

• Tide is available for UK, Indian, German and French SMEs
• Over 1.6 million members: 800 000 UK and 800 000 in India and growing rapidly
• Over $200 million raised in funding
• Over 2 500 Tideans globally – we’re diversity champions!
• We have offices in Central London, a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, India

About The Role

As our Senior CRM Manager for Acquiring (think Card Readers, Payment Links & QR Codes), you’ll take an established programme with lots of new features coming through and drive it to even greater heights through optimisation, personalisation and automation. You’ll own the campaign delivery, strategy and planning process while enabling and motivating your team to deliver a first‑class automation and personalisation programme that engages, nudges and nurtures our members’ card usage and drives uptake and usage across all payment products across multiple domains.

Some Of The Things You’ll Be Doing

• Build campaigns and provide coaching and direction to your team, supporting their development.
• Map the campaign strategy across multiple Tide Payment products.
• Monitor, report and present Tide Payment KPIs and campaign performance to senior management and wider stakeholders.
• Support the team with building, executing and optimising campaign workflows.
• Define a full testing and personalisation roadmap for your team.
• Support finance forecasting across Tide’s strategic modes of discovery.
• Manage stakeholder relationships across the product team to ensure a fully aligned roadmap.

YOU WILL BE A GREAT FIT IF

• You have a passion for marketing in a scale‑up environment and 5‑7 years of relevant experience.
• You have a hands‑on skill set for automation and personalisation across multiple platforms.
• You’ve previously managed a high‑performing team.
• You have a proven track record of leading teams and strategy utilising best‑practice targeting, automation and personalisation across multiple marketing channels to deliver significant up‑weights in behavioural frequency and revenue value from a large customer base.
• You love data, and are happy to monitor, analyse and report on overall product performance against multiple KPIs, campaign inputs and industry benchmarks to ensure the overall programme meets or exceeds business objectives.
• You have excellent communication skills – you can build campaigns, relationships, coach and inspire technical and non‑technical colleagues, across all levels, and pitch the message clearly to all.
• You are well‑organised with a passion for speed and efficiency.
• You love to take the initiative and are comfortable taking measured risks.
• You love a big challenge – especially for your targets.
• You use data and evidence above your opinion.
• You can adapt quickly and efficiently to changing priorities, supporting your own team and the wider team as part of “One Team”.
• You can pre‑empt issues and minimise issues while clarifying ambiguity to enable your team to work effectively.
• You can place trust in others to deliver while maintaining attention to detail for our members.
• Experience with Payment Methods/Card Readers is beneficial but not essential.
• Experience using the Iterable Marketing or SalesForce Marketing Cloud platform is beneficial but not essential.
• Experience using the Looker reporting suite is beneficial but not essential.

What You’ll Get In Return

• Competitive salary
• Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
• Employee Assistance Programme
• 25 days holiday with the ability to buy extra days
• £1,000 professional L&D budget per year
• Salary sacrifice benefits such as Cycle to Work scheme and pension contribution
• Spacious brand new office in Liverpool Street with an all‑day snacks bar
• Enhanced family‑friendly leave
• 24 hours paid volunteering time off per year
• Flexible working options
• Sabbatical leave

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in‑person and remote work to cater to the specific needs of our different teams.

While remote work is supported, we believe in the power of face‑to‑face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team‑building, where we encourage regular in‑person gatherings to foster a strong sense of community.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran status, neurodiversity or differently‑abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds enables us to build products that resonate with our members’ diverse needs and lives. We are One Team and foster a transparent and inclusive environment where everyone’s voice is heard.

Disclaimer

It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that Tide does not charge any fees at any stage of the recruitment process. All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel. Communication from Tide will only come from an official @tide.co email address. Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorise third parties to make job offers on our behalf.

If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at talent@tide.co. Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.

Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide\’s Recruitment Privacy Notice.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Other

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