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- Tasks: Lead the go-to-market strategy for Tide's Acquiring products and drive revenue growth.
- Company: Join Tide, a fast-growing business management platform empowering small businesses.
- Benefits: Enjoy 25 days of leave, remote work options, and mental health support.
- Why this job: Make a real impact in fintech while collaborating with diverse teams.
- Qualifications: 10+ years in product marketing and strong analytical skills required.
- Other info: Flexible workplace model with a focus on team spirit and inclusivity.
The predicted salary is between 48000 - 72000 £ per year.
United Kingdom
ABOUT TIDE
At Tide, we are building a business management platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.
Tide is rapidly growing, expanding into new products and markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.
ABOUT THE TEAM
The Acquiring team at Tide is a multi-disciplinary group focussed on delivering propositions that help Tide members take in-person and digital card payments from their customers. The team brings together product, engineering, operations and data analytics expertise to bring new member experiences to market and is in an exciting growth period as we look to scale the new Acquiring business significantly in 2025 and beyond.
ABOUT THE ROLE
As Lead Commercial Manager / Product Marketing Lead (Commercial) for Acquiring, you will own the go-to-market strategy and commercial success of Tide’s Acquiring product portfolio in the UK market. Reporting directly to the UK CEO, with a dotted reporting line to the VP of Acquiring, you’ll collaborate closely with Product, Engineering, Sales, Marketing and other cross-functional teams to drive growth, product adoption, and customer engagement. This role is both strategic and hands-on, requiring deep domain knowledge, commercial acumen, and a sharp understanding of UK customer needs.
SOME OF THE THINGS YOU’LL BE DOING
- UK Market Revenue Ownership: Own and drive revenue growth for Tide’s Acquiring products in the UK. Set and deliver on commercial goals by aligning product development, pricing, sales and go-to-market strategies.
- Customer & Market Insight: Conduct in-depth research into customer behaviour, competitive dynamics. Use insights to guide product positioning and commercial decision-making.
- Product Strategy & Development: Partner with Product Managers to shape the Acquiring product roadmap.
- Pricing: Work with product, business, and finance teams to set pricing that aligns with the product value proposition and the competitive landscape.
- Go-To-Market Leadership: Define and execute product marketing plans, including messaging, positioning, launch strategy, and lifecycle marketing.
- Sales Enablement: Drive the development of tools and initiatives to support the dedicated sales teams.
- Operational & Launch Readiness: Work cross-functionally to ensure the successful launch and adoption of new features. Support QA, training, and go-live processes.
- Stakeholder Management: Be the central point of contact for Acquiring for our Executive team (including Global CEO and CFO)
WHAT WE ARE LOOKING FOR
- 10+ years of experience in product marketing, commercial strategy, or go-to-market roles, within fintech, SaaS, or financial services
- 5+ years of experience in merchant acquiring (in-person and digital)
- Proven success in driving commercial outcomes for banking, savings, investment, or payment products.
- Strong analytical skills, with experience using data to shape marketing and product strategies. Hands-on Looker (or similar tool) skills preferred.
- Excellent project management and stakeholder engagement abilities
- Comfortable working in a fast-paced, ambiguous environment—able to create structure where needed.
- A proactive, hands-on approach—you take ownership and work backwards from outcomes.
WHAT YOU WILL GET IN RETURN
- 25 days of paid annual leave
- 3 additional days for volunteering or L&D
- Share options
- Employer pension contribution
- Extended parental leave
- Mental health support via Plumm
- One-off home office setup budget
- Global remote work – up to 90 days per country outside the UK
- Team socials and offsites
- Sabbatical leave options
- Option to keep your work device permanently (eligibility applies)
TIDEAN WAYS OF WORKING
At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.
TIDE IS A PLACE FOR EVERYONE
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
We thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members\\\’ diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.
Disclaimer
It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that:
- Tide does not charge any fees at any stage of the recruitment process.
- All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
- Communication from Tide will only come from an official @tide.co email address.
- Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.
If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at talent@tide.co. Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.
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Product Marketing Lead (Commercial Lead) employer: Tide
Contact Detail:
Tide Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Lead (Commercial Lead)
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching Tide’s products and values. Show us you’re passionate about helping small businesses save time and money, and how you can contribute to our mission.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Product Marketing Lead. We want to hear how you can drive growth and customer engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Tide team.
We think you need these skills to ace Product Marketing Lead (Commercial Lead)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Lead role. Highlight your experience in product marketing and commercial strategy, especially in fintech or SaaS, to show us you’re the perfect fit!
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your impact! Use numbers and specific examples to demonstrate how you've driven revenue growth or improved customer engagement in previous roles.
Research Tide: Get to know us! Familiarise yourself with Tide’s mission and values, and think about how your skills can contribute to our goal of empowering small businesses. This will help you stand out in your application.
Apply Through Our Website: Remember, the best way to apply is through our official careers page. It’s the safest route and ensures your application gets to the right people. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Tide
✨Know Your Market
Before the interview, dive deep into the UK market for fintech and merchant acquiring. Understand the competitive landscape and customer behaviours. This knowledge will help you articulate how you can drive revenue growth for Tide’s Acquiring products.
✨Showcase Your Experience
With 10+ years in product marketing or commercial strategy, be ready to share specific examples of your past successes. Highlight how you've driven commercial outcomes in banking or payment products, as this will resonate with the interviewers.
✨Prepare for Cross-Functional Collaboration
Since the role involves working closely with various teams, think of examples where you've successfully collaborated across departments. Be prepared to discuss how you can bridge gaps between product, engineering, and sales to ensure successful launches.
✨Demonstrate Analytical Skills
Brush up on your data analysis skills, especially if you have experience with tools like Looker. Be ready to discuss how you've used data to shape marketing strategies and make informed decisions in your previous roles.
