Paid Social Manager in London

At Tide, we help SMEs save time and money in the running of their businesses by offering business accounts and related banking services, as well as a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany, and France. Using advanced technology, all solutions are designed with SMEs in mind.

Tide facts:

• Tide is available for UK, Indian, German, and French SMEs
• Over 2 million members globally and rapidly growing
• Over $300 million raised in funding
• 3,000 Tideans globally
• Recognised with Great Place to Work certification three years in a row
• Among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026
• We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania, and Hyderabad, and offices in Gurugram, New Delhi, Berlin, Paris, and Luxembourg

Responsibilities:

• Owning and scaling global paid social performance: Managing multi-million-pound budgets and advanced bidding strategies to drive sustained growth.
• Driving a full-funnel approach: Leveraging creative and audience insights to build campaigns that span from brand awareness to high-intent lead generation and conversion.
• Leading an AI-enabled team: Building, mentoring, and shaping a high-performing paid social function as we scale internationally, defining exactly how human and AI workflows interact.
• Embedding AI and automation: Leveraging generative tools and custom scripts across workflows, reporting, and platform tools (like Advantage+) with strict brand and compliance checks.
• Leading creative strategy: Working closely with designers and copywriters to continuously test and optimise assets for performance, embedding AI tools where they accelerate production.
• Driving strategy and expansion: Developing the paid social roadmap, testing innovative strategies, and expanding our presence across emerging platforms.
• Collaborating cross-functionally: Working alongside Data, Product, Web, and Creative teams to align paid social strategy with wider business growth objectives.
• Championing measurement and tracking: Driving best-in-class attribution, incrementality testing, and first-party data activation while staying ahead of privacy regulations (SKAD, ATT, IFDA).
• Building and mentoring a high-performing, AI-literate paid social team, shaping the function as we scale both in the UK and internationally.

Requirements:

• 7+ years of paid social marketing experience, with a proven track record of driving high-volume B2B or B2C acquisition.
• Deep expertise in managing multi-million-pound budgets, a data-driven approach, and a proven track record of driving large-scale growth.
• Expertise in Meta advertising (including AI-led products like Advantage+) with extensive hands-on experience across LinkedIn, TikTok, and X/Twitter.
• Highly analytical, combining deep technical knowledge of tracking/martech tools (Appsflyer, GA4, GTM) with expertise in incrementality testing and MMM.
• Practical experience using AI in marketing (generative tools, LLMs) alongside sound judgment on AI risks, brand safety, and data privacy in a regulated industry.
• A natural leader who has built and mentored teams to use AI in their day-to-day workflows, while seamlessly managing both in-house staff and agency relationships.
• A structured approach to experimentation and can effectively communicate complex insights using data visualization tools to tell compelling performance stories.
• Fluency in a second language (French or German) is preferable.

Conditions:

• Flexible working and remote-first arrangements.
• 25 days holiday + bank holidays.
• Vitality Health and Dental Insurance, with a proactive focus on mental and physical well-being.
• £1,000 L&D budget per year, plus up to three L&D paid days off.
• Enhanced family-friendly leave.
• Work abroad for up to 90 days a year.
• Snacks, drinks, and social events in our offices.
• Hybrid working model in our London office.

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Tideans come from a variety of backgrounds and experience levels. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.