At a Glance
- Tasks: Lead design for ID verification, creating seamless experiences for SMEs.
- Company: Join Tide, a fast-growing fintech transforming small business banking.
- Benefits: Enjoy competitive pay, generous leave, health insurance, and remote work options.
- Other info: Flexible work environment with a focus on diversity and inclusion.
- Why this job: Make a real impact on the future of financial services for SMEs.
- Qualifications: 6+ years in product design, leadership experience, and strong UX skills.
The predicted salary is between 70000 - 90000 £ per year.
At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting. Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data‑driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.
Tide is seeking an exceptional Senior Product Designer to join our KYX & Access management Speedboat team. We build the foundational tools that empower our members to verify their identity and start their business journey seamlessly. In this role, you will lead the effort to rethink our ID Verification process, KYC and KYB, solving the most critical identity challenges for micro, small, and medium enterprises. You will focus on reducing friction and creating world‑class verification experiences that help our members get set up and continue being verified at all times. We’re looking for someone excited to join a high‑growth scale‑up and build a scalable, value‑driven verification experience across our global markets.
About the Role
- Own the design vision for a core business area within the Tide platform, ensuring a cohesive and frictionless customer experience that integrates seamlessly with our broader ecosystem.
- Collaborate cross‑functionally with Product Managers, Engineers, UX Writers, and User Researchers to turn complex business problems into elegant design solutions.
- Drive the end‑to‑end design process, from initial discovery, journey mapping, and research to the execution of final high‑fidelity designs.
- Cultivate a deep understanding of our members by leading research sessions, analyzing usage data, and framing the "what, why, and how" of the problems we solve.
- Champion a user‑centric culture, advocating for member needs within Product and Engineering teams and demonstrating the strategic value of a Design Thinking approach.
- Evolve the Tide Design System, working within—and contributing to—our shared principles and component libraries to ensure brand consistency.
What We Are Looking For
- Minimum 6 years of relevant experience in Product Design, ideally within a SaaS, Fintech, or high‑growth scale‑up environment.
- A proven track record of leading design workstreams and mentoring or managing junior designers.
- Experience designing for complex user flows, business tools, or financial services.
- In-depth knowledge of User Experience and Product Design methodologies, with experience facilitating workshops and design sprints.
- Expert‑level proficiency in Figma and advanced prototyping tools.
- Comfortable working in an agile environment and navigating the ambiguity of a rapidly scaling business.
- A data‑driven approach to design, with experience using tools like Looker, Heap, GA, or Hotjar to inform and validate decisions.
- A relevant Bachelor’s degree or equivalent professional experience.
What You’ll Get in Return
- Competitive salary and share options.
- Generous annual leave on top of bank holidays.
- Paid maternity, paternity, and adoption leave to support your family journey.
- Extended unpaid and paid leave options after completing milestone years with Tide.
- Private family insurance with additional OPD coverage and top‑up options.
- Comprehensive accidental and life insurance protection.
- Access to therapy sessions, courses, meditations, and workshops.
- Paid days annually for volunteering or personal growth.
- Annual budget for books, courses, coaching, and more.
- Work from abroad for up to 90 days annually.
- Contribution towards setting up your home office.
- Keep your old laptop and get a new one when it’s time for a replacement.
- Office perks with snacks, coffee, tea, and lunch (location dependent).
Tidean Ways of Working
At Tide, we champion a flexible workplace model that supports both in‑person and remote work to cater to the specific needs of our different teams. While remote work is supported, we believe in the power of face‑to‑face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team‑building, where we encourage regular in‑person gatherings to foster a strong sense of community.
Tide is a Place for Everyone
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently‑abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
Required Skills
- Google Analytics
- Product Design
- User Experience
- User Research
- Figma
- Prototyping
- SaaS
- Fintech
- Design Thinking
Lead Product Designer(KYX) in London employer: Tide
At Tide, we pride ourselves on being an exceptional employer that champions diversity and innovation in a flexible work environment. Our Central London office fosters collaboration and creativity, while our comprehensive benefits package, including generous leave, health insurance, and professional development opportunities, ensures that our employees thrive both personally and professionally. Join us as we transform the small business banking landscape and make a meaningful impact for SMEs globally.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Product Designer(KYX) in London
✨Tip Number 1
Network like a pro! Reach out to current or former Tide employees on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by diving deep into Tide's mission and values. Show us how your design philosophy aligns with helping SMEs save time and money. We love candidates who are genuinely passionate about what we do!
✨Tip Number 3
Bring your portfolio to life! Instead of just showing us your designs, walk us through your thought process and the impact your work had. We want to see how you tackle complex user flows and create seamless experiences.
✨Tip Number 4
Don’t forget to ask questions during the interview! Inquire about our design culture, team dynamics, and how we approach user research. It shows you're engaged and helps you figure out if we're the right fit for you too.
We think you need these skills to ace Lead Product Designer(KYX) in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for product design shine through! We want to see how excited you are about creating exceptional customer experiences and solving complex problems.
Tailor Your Experience:Make sure to highlight your relevant experience in Product Design, especially if you've worked in SaaS or Fintech. We love seeing how your background aligns with our mission to help SMEs save time and money!
Be Data-Driven:Since we thrive on making data-driven decisions, share examples of how you've used data to inform your design choices. This will show us that you understand the importance of a data-informed approach in your work.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Tide
✨Know Your Design Process
Make sure you can clearly articulate your design process from start to finish. Be ready to discuss how you approach user research, journey mapping, and the execution of high-fidelity designs. This will show that you understand the complexities involved in product design, especially in a fast-paced environment like Tide.
✨Showcase Your Leadership Skills
Since this role involves leading design workstreams, be prepared to share examples of how you've mentored junior designers or led projects in the past. Highlight your ability to collaborate cross-functionally with Product Managers and Engineers, as teamwork is key at Tide.
✨Demonstrate Data-Driven Decision Making
Tide values a data-informed approach to design. Bring examples of how you've used analytics tools like Google Analytics or Hotjar to inform your design decisions. Discuss specific instances where data helped you solve complex user problems or improve user flows.
✨Emphasise User-Centric Design
Be ready to discuss how you advocate for user needs within your design process. Share experiences where you’ve led research sessions or gathered user feedback to shape your designs. This will resonate well with Tide's mission to create seamless verification experiences for SMEs.
