At a Glance
- Tasks: Lead design for identity verification, creating seamless experiences for SMEs.
- Company: Join Tide, a fast-growing fintech transforming small business banking.
- Benefits: Enjoy competitive pay, generous leave, health insurance, and remote work options.
- Other info: Flexible work environment with a focus on diversity and inclusion.
- Why this job: Make a real impact on the future of financial services for SMEs.
- Qualifications: 6+ years in product design, leadership experience, and expertise in Figma.
The predicted salary is between 70000 - 90000 £ per year.
At Tide, we help SMEs save time (and money) in the running of their businesses by offering business accounts and related banking services, as well as a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting. Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany, and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees, and innovative features, we thrive on making data‑driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.
Tide facts:
- Tide is available for UK, Indian, German, and French SMEs
- Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly
- Over $300 million raised in funding
- Over 2,500 Tideans globally - we’re diversity champions!
- We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania, and Hyderabad, and offices in Gurugram and New Delhi, and in Berlin, Paris, and Luxembourg.
ABOUT THE TEAM
Tide is seeking an exceptional Senior Product Designer to join our KYX & Access management Speedboat team. We build the foundational tools that empower our members to verify their identity and start their business journey seamlessly. In this role, you will lead the effort to rethink our ID Verification process, KYC, and KYB, solving the most critical identity challenges for micro, small, and medium enterprises. You will focus on reducing friction and creating world‑class verification experiences that help our members get set up and continue being verified at all times. We’re looking for someone excited to join a high‑growth scale‑up and build a scalable, value‑driven verification experience across our global markets.
ABOUT THE ROLE
- Own the design vision for a core business area within the Tide platform, ensuring a cohesive and frictionless customer experience that integrates seamlessly with our broader ecosystem.
- Collaborate cross‑functionally with Product Managers, Engineers, UX Writers, and User Researchers to turn complex business problems into elegant design solutions.
- Drive the end‑to‑end design process, from initial discovery, journey mapping, and research to the execution of final high‑fidelity designs.
- Cultivate a deep understanding of our members by leading research sessions, analyzing usage data, and framing the "what, why, and how" of the problems we solve.
- Champion a user‑centric culture, advocating for member needs within Product and Engineering teams and demonstrating the strategic value of a Design Thinking approach.
- Evolve the Tide Design System, working within—and contributing to—our shared principles and component libraries to ensure brand consistency.
WHAT WE ARE LOOKING FOR
We're seeking a curious and talented Lead Product Designer with a passion for exceptional customer experiences and the skills to bring them to life. The impact and scope of this role are huge, and you’ll be a key contributor to our continued success as we shape the future of our financial platform for Small & Medium‑sized Enterprises.
Experience: Minimum 6 years of relevant experience in Product Design, ideally within a SaaS, Fintech, or high‑growth scale‑up environment.
Leadership: A proven track record of leading design workstreams and mentoring or managing junior designers.
Complexity: Experience designing for complex user flows, business tools, or financial services.
Methodology: In-depth knowledge of User Experience and Product Design methodologies, with experience facilitating workshops and design sprints.
Technical Skills: Expert‑level proficiency in Figma and advanced prototyping tools.
Agility: Comfortable working in an agile environment and navigating the ambiguity of a rapidly scaling business.
Data‑Informed: A data‑driven approach to design, with experience using tools like Looker, Heap, GA, or Hotjar to inform and validate decisions.
Education: A relevant Bachelor’s degree or equivalent professional experience.
WHAT YOU’LL GET IN RETURN
- Competitive Compensation - competitive salary and share options
- Time Off – Generous annual leave on top of bank holidays.
- Parental Leave – Paid maternity, paternity, and adoption leave to support your family journey.
- Sabbatical – Extended unpaid and paid leave options after completing milestone years with Tide.
- Health Insurance – Private family insurance with additional OPD coverage and top‑up options.
- Life & Accident Cover – Comprehensive accidental and life insurance protection.
- Mental Wellbeing – Access to therapy sessions, courses, meditations, and workshops.
- Volunteering & Development Days – Paid days annually for volunteering or personal growth.
- Learning & Development – Annual budget for books, courses, coaching, and more.
- WOO (Work Outside the Office) – Work from abroad for up to 90 days annually.
- Home Office Setup – Contribution towards setting up your home office
- Laptop Ownership – Keep your old laptop and get a new one when it’s time for a replacement.
- Snacks & Meals – Office perks with snacks, coffee, tea, and lunch (location dependent)
TIDEAN WAYS OF WORKING
At Tide, we champion a flexible workplace model that supports both in‑person and remote work to cater to the specific needs of our different teams. While remote work is supported, we believe in the power of face‑to‑face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team‑building, where we encourage regular in‑person gatherings to foster a strong sense of community.
TIDE IS A PLACE FOR EVERYONE
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently‑abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
REQUIRED SKILLS
- Google Analytics
- Product Design
- User Experience
- User Research
- Figma
- Prototyping
- SaaS
- Fintech
- Design Thinking
Lead Product Designer — Identity & Verification for Fintech in London employer: Tide
At Tide, we pride ourselves on being an exceptional employer that champions diversity and innovation in the fintech space. Our Central London office fosters a collaborative work culture where creativity thrives, offering generous benefits such as competitive compensation, extensive learning opportunities, and flexible working arrangements. Join us to make a meaningful impact on small and medium-sized enterprises while enjoying a supportive environment that prioritises your personal and professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Product Designer — Identity & Verification for Fintech in London
✨Tip Number 1
Network like a pro! Reach out to people in the fintech space, especially those at Tide. Use LinkedIn to connect and engage with them. A friendly message can go a long way in getting your foot in the door.
✨Tip Number 2
Show off your design skills! Create a portfolio that highlights your best work, especially projects related to identity verification or user experience. Make sure it’s easy to navigate and visually appealing—just like the designs you aspire to create!
✨Tip Number 3
Prepare for interviews by understanding Tide's mission and values. Be ready to discuss how your design philosophy aligns with helping SMEs save time and money. Tailor your answers to show you’re not just a fit for the role, but for the company culture too.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Tide team. Let’s make it happen!
We think you need these skills to ace Lead Product Designer — Identity & Verification for Fintech in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for product design and helping SMEs shine through. We want to see that you’re genuinely excited about the role and how you can contribute to our mission at Tide.
Tailor Your Experience:Make sure to highlight your relevant experience in Product Design, especially within SaaS or Fintech. We love seeing how your past work aligns with what we do, so don’t hold back on those details!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to understand. Use bullet points if it helps to break things down!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Tide
✨Know Your Design Process
Make sure you can clearly articulate your design process, especially how you approach complex user flows and business tools. Be ready to discuss specific methodologies you've used, like Design Thinking or Agile, and how they’ve helped you solve real-world problems.
✨Showcase Your Portfolio
Bring a well-organised portfolio that highlights your best work, particularly projects related to Fintech or SaaS. Be prepared to explain your role in each project, the challenges you faced, and how your designs improved user experiences.
✨Understand Tide's Mission
Familiarise yourself with Tide’s mission to help SMEs save time and money. Think about how your design philosophy aligns with this goal and be ready to discuss how you can contribute to creating seamless verification experiences for their members.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the role and the company. Inquire about the team dynamics, the design system at Tide, or how they measure the success of their design solutions. This not only demonstrates your enthusiasm but also helps you gauge if it's the right fit for you.
