At a Glance
- Tasks: Lead design vision for a core business area and create seamless customer experiences.
- Company: Join Tide, a rapidly growing fintech transforming small business banking.
- Benefits: Enjoy 25 days leave, personal L&D budget, and flexible working options.
- Other info: Diverse and inclusive workplace with excellent career growth opportunities.
- Why this job: Make a real impact on SMEs while shaping the future of financial platforms.
- Qualifications: 6+ years in Product Design with leadership experience and strong UX skills.
The predicted salary is between 70000 - 90000 £ per year.
ABOUT TIDE
At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting. Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.
Tide facts:
- Tide is available for UK, Indian, German and French SMEs
- Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly
- Over $300 million raised in funding
- Over 2,500 Tideans globally - we’re diversity champions!
- We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg.
ABOUT THE TEAM
Tide launched its first insurance products to market in 2025 in the UK and India. Insurance is a core SME need and Tide is uniquely positioned to offer tailored and comprehensive cover to our members. Our Insurance team is relatively new and we are rapidly hiring to fill business-critical roles and build a world‑class offering for our members.
ABOUT THE ROLE
- Own the design vision for a core business area within the Tide platform, ensuring a cohesive and frictionless customer experience that integrates seamlessly with our broader ecosystem.
- Collaborate cross‑functionally with Product Managers, Engineers, UX Writers, and User Researchers to turn complex business problems into elegant design solutions.
- Drive the end‑to‑end design process, from initial discovery, journey mapping, and research to the execution of final high‑fidelity designs.
- Cultivate a deep understanding of our members by leading research sessions, analysing usage data, and framing the "what, why, and how" of the problems we solve.
- Champion a user‑centric culture, advocating for member needs within Product and Engineering teams and demonstrating the strategic value of a Design Thinking approach.
- Evolve the Tide Design System, working within—and contributing to—our shared principles and component libraries to ensure brand consistency.
WHAT WE ARE LOOKING FOR
We're seeking a curious and talented Lead Product Designer with a passion for exceptional customer experiences and the skills to bring them to life. The impact and scope of this role are huge, and you’ll be a key contributor to our continued success as we shape the future of our financial platform for Small & Medium‑size Enterprises.
- Experience: Minimum 6 years of relevant experience in Product Design, ideally within a SaaS, Fintech, or high‑growth scale‑up environment.
- Leadership: A proven track record of leading design workstreams and mentoring or managing junior designers.
- Complexity: Experience designing for complex user flows, business tools, or financial / insurance services.
- Methodology: In‑depth knowledge of User Experience and Product Design methodologies, with experience facilitating workshops and design sprints.
- Technical Skills: Expert‑level proficiency in Figma and advanced prototyping tools.
- Agility: Comfortable working in an agile environment and navigating the ambiguity of a rapidly scaling business.
- Data‑Informed: A data‑driven approach to design, with experience using tools like Looker, Heap, GA, or Hotjar to inform and validate decisions.
- Education: A relevant Bachelor’s degree or equivalent professional experience.
WHAT YOU’LL GET IN RETURN
- 25 days paid annual leave
- 3 paid days off for volunteering or L&D activities
- Extended maternity and paternity leave covered by the company
- Personal L&D budget in the amount of 500 EUR per year
- Additional health & dental insurance
- Mental wellbeing platform
- Fully covered Multisports card
- Food vouchers
- Snacks, light food, drinks in the office
- WFH equipment allowance
- Flexible working from home
- Sabbatical Leave
- Share options
TIDEAN WAYS OF WORKING
At Tide, we champion a flexible workplace model that supports both in‑person and remote work to cater to the specific needs of our different teams. While remote work is supported, we believe in the power of face‑to‑face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team‑building, where we encourage regular in‑person gatherings to foster a strong sense of community.
TIDE IS A PLACE FOR EVERYONE
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently‑abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
Lead Product Designer in London employer: Tide
At Tide, we pride ourselves on being an exceptional employer that champions diversity and innovation in the heart of Central London. Our flexible workplace model supports both in-person collaboration and remote work, fostering a strong sense of community while offering generous benefits such as 25 days of annual leave, personal L&D budgets, and comprehensive health coverage. With a commitment to employee growth and a culture that values every voice, Tide is the perfect place for passionate individuals looking to make a meaningful impact in the fintech space.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Product Designer in London
✨Tip Number 1
Network like a pro! Reach out to current Tide employees on LinkedIn or attend industry events. A friendly chat can give you insider info and maybe even a referral!
✨Tip Number 2
Show off your design skills! Create a portfolio that highlights your best work, especially projects that align with Tide's mission. Make it easy for them to see how you can contribute.
✨Tip Number 3
Prepare for the interview by understanding Tide’s products and values. Think about how your design philosophy aligns with their user-centric approach and be ready to discuss it!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Tide team.
We think you need these skills to ace Lead Product Designer in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for design and helping SMEs shine through. We want to see how your passion aligns with our mission at Tide!
Tailor Your Experience:Make sure to highlight your relevant experience in Product Design, especially in SaaS or Fintech. We love seeing how your background can contribute to our team and the unique challenges we face.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to understand and directly related to the role.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and get you into our hiring process smoothly.
How to prepare for a job interview at Tide
✨Know Your Design Vision
Before the interview, take some time to really understand Tide's design vision and how it aligns with their mission. Be ready to discuss your own design philosophy and how you can contribute to creating a cohesive customer experience that fits seamlessly into their ecosystem.
✨Showcase Your Collaboration Skills
Tide values cross-functional collaboration, so prepare examples of how you've worked with Product Managers, Engineers, and other stakeholders in the past. Highlight specific projects where your collaborative efforts led to successful design outcomes, demonstrating your ability to turn complex problems into elegant solutions.
✨Bring Data to the Table
Since a data-driven approach is crucial for this role, come equipped with examples of how you've used data to inform your design decisions. Discuss tools like Looker or GA that you've used, and be prepared to explain how data analysis has shaped your design process in previous roles.
✨Emphasise User-Centric Design
Tide champions a user-centric culture, so make sure to highlight your experience in leading research sessions and understanding user needs. Share specific instances where your advocacy for users has influenced design decisions, and how you plan to continue championing member needs within the team.
