At a Glance
- Tasks: Lead engagement strategies to re-engage and retain members across UK and EU markets.
- Company: Dynamic scale-up in the marketing sector with a focus on innovation.
- Benefits: Generous leave, volunteering days, bonuses, health insurance, and flexible working options.
- Other info: Join a supportive team culture with excellent growth opportunities.
- Why this job: Make a real impact by driving member engagement and team success in a fast-paced environment.
- Qualifications: 8+ years in marketing, CRM expertise, and strong data analysis skills.
The predicted salary is between 60000 - 80000 £ per year.
As Engagement Lead - Retention/Reactivation, you’ll take the ‘big picture’ for your area, identify the trends within it and break it down to define the required actions to deliver an ambitious growth plan around our core revenue generating activity. The key focus of this role is to re‑engage and retain members across UK and EU markets, rebuilding habits and encouraging sustained, long‑term usage. You’ll own the contact strategy and planning process while enabling, developing and motivating your team to deliver a first‑class automation and personalisation programme. This will incorporate multiple marketing channels and touchpoints, with the end goal to engage, nudge and nurture our members.
Some Of The Things You’ll Be Doing
- Enabling your team by setting clear direction and clearing any roadblocks that may occur.
- Providing coaching and direction, and taking pride in supporting your team in their development.
- Setting and launching the campaign strategy across retention and reactivation.
- Monitoring, reporting and presenting on KPIs and campaign performance to Tide senior management and wider stakeholders.
- Supporting the team with building, executing and optimising campaign workflows.
- Defining a full testing and personalisation roadmap.
- Supporting finance forecasting across Tide’s strategic modes of discovery.
- Managing stakeholder relationships and supporting strategic thinking across Accession marketing, Engagement marketing, Marketing Analytics and product development.
- Driving wider cross‑CRM best practice.
You’ll Be a Great Fit If
- You have a passion for marketing in a scale‑up environment, and have 8+ years of relevant experience.
- You have a proven track record in CRM, and of using targeting, automation and personalisation across multiple channels to deliver significant upweights in revenue.
- You love data, and are comfortable spotting trends. You have an ability to dig deeper, to analyse and report on overall area performance against multiple KPIs, campaign inputs, and industry benchmarks to ensure the overall programme meets (and exceeds!) business objectives.
- You have excellent communication skills – you can persuade and inspire colleagues across all levels of the business, and are able to pitch the message differently, and clearly, to all.
- You are well organised with a passion for speed, efficiency and people management.
- You are able to adapt quickly and efficiently to changing priorities, while supporting your own team and the wider department.
- Experience of Banking, Financial Services, Insurance or Small Business Marketing are beneficial but not essential.
- Experience using Salesforce Marketing Cloud is beneficial.
- Experience using the Looker reporting suite is beneficial.
What You’ll Get In Return
- 25 days paid annual leave
- 3 paid days off for volunteering or L&D activities
- Commission based bonus structure
- Extended maternity and paternity leave covered by the company
- Personal L&D budget
- Additional health & dental insurance
- Mental wellbeing platform
- Fully covered Multisports card
- Food vouchers
- Snacks, light food, drinks in the office
- WFH equipment allowance
- Flexible working from home
Engagement Lead in London employer: Tide
At Tide, we pride ourselves on being an exceptional employer that fosters a dynamic and supportive work culture. As an Engagement Lead, you'll benefit from a generous annual leave policy, a personal learning and development budget, and a flexible working environment that prioritises your well-being. With a strong focus on employee growth and a commitment to innovation in the banking sector, Tide offers a unique opportunity to make a meaningful impact while advancing your career in a scale-up setting.
StudySmarter Expert Advice🤫
We think this is how you could land Engagement Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in their mission and values.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Engagement Lead. Highlight your CRM skills and how you can drive retention and reactivation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Engagement Lead in London
Some tips for your application 🫡
Show Your Passion for Marketing:When you’re writing your application, let your enthusiasm for marketing shine through! We want to see how your experience aligns with our goals, especially in a scale-up environment. Share specific examples of how you've driven engagement and retention in the past.
Be Data-Driven:Since we love data, make sure to highlight your analytical skills in your application. Talk about how you've used data to spot trends and improve campaign performance. This will show us that you can dig deep and deliver results based on insights.
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the key responsibilities and requirements mentioned in the job description. We appreciate when candidates take the extra step to connect their skills with what we’re looking for.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!
How to prepare for a job interview at Tide
✨Know Your Numbers
As an Engagement Lead, you'll need to demonstrate your ability to analyse data and spot trends. Before the interview, brush up on key metrics related to CRM and retention strategies. Be ready to discuss specific examples where you've used data to drive decisions and improve campaign performance.
✨Showcase Your Leadership Skills
This role involves enabling and motivating a team, so be prepared to share your experiences in coaching and developing others. Think of instances where you've successfully cleared roadblocks for your team or set clear directions that led to successful outcomes.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific challenges in retention and reactivation. Prepare by thinking through potential scenarios, such as launching a new campaign or managing stakeholder relationships, and outline your strategic approach to these situations.
✨Communicate Clearly and Confidently
Excellent communication skills are crucial for this role. Practice articulating your thoughts clearly and concisely. You might want to prepare a few key messages about your vision for the contact strategy and how you would engage members across various channels.
