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For Companies At a Glance
- Tasks: Lead CRM strategies for Tide's Credit products, driving customer engagement and retention.
- Company: Join Tide, a fast-growing fintech transforming small business banking.
- Benefits: Competitive salary, diverse team, and opportunities for professional growth.
- Why this job: Make a real impact on SMEs while working with innovative technology.
- Qualifications: 4+ years in multi-channel CRM, especially in Credit or Finance.
- Other info: Dynamic work environment with a focus on collaboration and data-driven decisions.
The predicted salary is between 36000 - 60000 £ per year.
At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting. Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.
Tide Facts
- Tide is available for UK, Indian, German and French SMEs
- Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly
- Over $300 million raised in funding
- Over 2,500 Tideans globally - we’re diversity champions!
- We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg.
What We Are Looking For
A detail oriented, commercially focused individual with a strong background in CRM, particularly in the world of UK Credit and Lending. A track record of implementing successful CRM strategies that have positively impacted customer acquisition, retention and lifetime value. You’ll be equally at home with CRM automation platforms, analysing results and presenting to immediate stakeholders to explain the story of performance to the business. You should have extensive experience with CRM tools, marketing automation platforms, data segmentation and a strong understanding of data analytics and reporting.
As a CRM Manager, You’ll Be
- Responsible for the planning and execution of CRM strategies for Tide Credit products and services, driving product adoption and retention and aligning to the overall business objectives and commercial targets.
- Monitor, report and present on campaign delivery and KPIs to Tide senior management and wider stakeholders.
- Collaborate with team members, ensuring a high level of expertise and sharing efficiency within the CRM function to optimise processes across the team.
- Utilise advanced data targeting to refine member segments and personalise communication strategies.
- Use strategic data-led insights to implement advanced targeting techniques to optimise campaign effectiveness and increase customer lifetime value.
- Work collaboratively with wider teams to create predictive modelling and analytics to anticipate customer behaviour and proactively address customer pain points.
- Collaborate closely with marketing, sales, and product teams to align CRM initiatives with overall business goals.
- Drive cross-functional initiatives to enhance the overall customer experience and optimise subscription revenue.
- Develop and oversee customer advocacy to promote member retention and brand advocacy.
What Makes You a Great Fit
- 4+ years of experience in multi-channel CRM, with a focus on Credit/Lending/Finance based businesses.
- You love data, and are comfortable spotting trends and have an ability to dig deeper, to analyse and report on overall area performance against multiple KPIs.
- Experience with CRM analytics, predictive modelling, and segmentation techniques.
- In-depth knowledge of CRM automation, software and surrounding personalisation technologies.
- Proactive ability to work cross functionally with wider teams to influence day to day decision making accordingly while maintaining excellent working relationships.
- Strong project management and strategic thinking skills to handle multiple projects and adapt to changing priorities.
- Experience building multi-channel journeys across email.
CRM Manager - Credit - FTC 12 months in London employer: Tide
Contact Detail:
Tide Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - Credit - FTC 12 months in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about letting people know you’re on the hunt for a CRM Manager role. You never know who might have the inside scoop on an opportunity!
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your successful CRM strategies and data-driven decisions. When you get the chance to chat with potential employers, share these insights to demonstrate how you can add value to their team.
✨Tip Number 3
Practice makes perfect! Get ready for interviews by rehearsing common questions related to CRM, data analytics, and project management. The more comfortable you are discussing your experience, the more confident you’ll come across.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are genuinely interested in joining Tide. It shows initiative and gives us a better sense of who you are right from the start.
We think you need these skills to ace CRM Manager - Credit - FTC 12 months in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Manager role. Highlight your experience in Credit and Lending, and showcase any successful CRM strategies you've implemented. We want to see how you can bring value to Tide!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about helping SMEs and how your skills align with our mission. Be sure to mention specific examples of your achievements in CRM.
Show Off Your Data Skills: Since we love data, make sure to highlight your analytical skills. Share examples of how you've used data to drive decisions and improve customer retention. We want to know how you can leverage data for Tide's success!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the Tide team!
How to prepare for a job interview at Tide
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM tools and techniques, especially those relevant to Credit and Lending. Brush up on your knowledge of data analytics and reporting, as you'll need to demonstrate how you've used these skills to drive customer acquisition and retention.
✨Showcase Your Success Stories
Prepare specific examples of successful CRM strategies you've implemented in the past. Be ready to discuss how these strategies positively impacted customer lifetime value and how you measured their success. This will show that you can deliver results that align with Tide's mission.
✨Understand Tide’s Business Model
Familiarise yourself with Tide’s offerings and how they help SMEs save time and money. Understanding their unique selling points will allow you to tailor your responses and demonstrate how your experience can contribute to their goals.
✨Be Ready for Data Discussions
Since data is at the heart of this role, be prepared to discuss how you’ve used data-driven insights to optimise campaigns. Think about examples where you’ve used predictive modelling or segmentation techniques to enhance customer experiences and be ready to share those insights.
