At a Glance
- Tasks: Drive business growth by sourcing and pitching at exciting events across the UK.
- Company: Join Tide, a leading FinTech transforming small business banking for over 2 million members.
- Benefits: Enjoy competitive salary, uncapped commission, health insurance, and flexible working options.
- Other info: Embrace a diverse and inclusive culture where every voice matters.
- Why this job: Be part of a dynamic team making a real impact on small businesses' success.
- Qualifications: Experience in B2B sales, event coordination, and a passion for helping SMEs thrive.
The predicted salary is between 30000 - 40000 £ per year.
About Tide
At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.
Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.
Using advanced technology, all solutions are designed with SMEs in mind.
With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.
- Tide Facts
- Tide is available for UK, Indian, German and French SMEs
- Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly
- Over $300 million raised in funding
- Over 2,800 Tideans globally
- Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026
- We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg
About You
As a Field Sales Events Executive (Business Development Event Executive), you’re entrepreneurial, target-driven, and passionate about helping small businesses succeed.
You thrive in the fast-paced buzz of live events and have a genuine interest in the Fin Tech sector.
You are highly effective in networking environments, with a natural ability to break the ice, handle objections, and build trust quickly.
You are motivated by targets, comfortable with face-to-face outreach, and enjoy taking full ownership of your assigned events.
With outstanding communication skills and sharp commercial awareness, you can confidently pitch to business owners, negotiate with event organizers, and convert casual conversations into active Tide members.
Passion, drive, and resilience are a must.
- What You’ll Be Doing
- Lead Generation & Conversion
- Proactive
- Event
Sourcing: Identify, secure attendance, and actively look for new business opportunities at a minimum of one high‑potential external B2B event, expo, or local networking session per week across the UK.
- On‑the‑Floor Pitching: Actively approach business owners at trade shows and exhibitions to promote Tide’s platform, demonstrate our specialized accounting tools, and close sales.
- Streamlined Onboarding: Guide prospects smoothly through the signup process on‑site, ensuring high‑quality conversion in collaboration with our KYC/Fin Crime teams.
- Pipeline Follow‑Up: Aggressively follow up on event‑generated leads using CRM tools to maximize final conversion rates and drive paid plan adoption.
- Event Execution & Partnership Building
- HQ Event Hosting: Co‑host and manage logistics for internal events at Tide HQ, including monthly Accountant Society sessions and bi‑monthly partner events.
- Digital Outreach: Launch and host Tide Educational Online Events to scale our reach beyond physical locations.
- Strategic
Partnerships: Identify, negotiate, and manage strategic growth partnerships with event organizers, local business hubs, and SME networks to secure deal pipelines and referrals.
- Cross‑Functional
Collaboration: Work closely with Marketing, Affiliates, and Product teams to align event content with new campaigns, features, and MTD (Making Tax Digital) updates.
- Field Representation & Data Mastery
- National Expansion: Represent Tide across the UK, traveling regularly to support regional event footprints (including Manchester and Birmingham).
- Data & Analytics: Maintain 100% accurate pipeline tracking in Pipedrive. Support the Team Lead in updating our Live Event Looker Dashboard to evaluate event ROI.
- Event Storytelling: Capture data and photography from every event to create compelling post‑event "Recaps," showcasing wins across PCM leadership and team channels.
- Flexible Execution: Work flexible hours as required—including occasional evenings or weekends—to match event schedules and meet business owners on their time.
- You’ll Be a Great Fit If You
- Have proven face‑to‑face B2B or field sales experience, with a solid background in event coordination, experiential marketing, or financial products.
- Are target‑driven, proactive, and highly motivated by performance bonuses and commission.
- Are comfortable with cold face‑to‑face outreach—introducing yourself to strangers at busy exhibitions and turning cold interactions into warm leads.
- Possess outstanding verbal and written communication skills, with the confidence to pitch to an individual founder, negotiate with a corporate partner, or present to a large group.
- Have strong time management, organization, and self‑motivation to manage your own travel schedules and event deadlines.
- Are tech‑savvy—confident using CRM tools (Pipedrive), Looker, and Google Workspace (Sheets/Slides).
- Hold a full UK driving licence (preferred) and are willing to travel regularly.
- Are energetic, resilient, and love celebrating wins via team channels.
- What You’ll Get In Return
- Competitive salary with uncapped commission and performance bonuses.
- Vitality Health Insurance with mental and physical wellbeing benefits.
- 25 days holiday with the ability to buy extra days.
- Dedicated Learning & Development budget to scale your career.
- Access to Cycle to Work scheme, pension contributions, and other flexible benefits.
- Monthly team socials, volunteering time, and access to an inclusive, collaborative team culture.
- Hybrid and flexible working options—field and event‑based with support from our London HQ.
- Our Commitment to Diversity & Inclusion
At Tide, we’re building services for all small business owners — so diversity is at the heart of everything we do.
We welcome people from all backgrounds, cultures, and perspectives.
Every voice matters, and everyone has the chance to make an impact.
TIDE IS A PLACE FOR EVERYONE
At Tide, we believe that we can only succeed if we let our differences enrich our culture.
Our Tideans come from a variety of backgrounds and experience levels.
We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently‑abled status.
We celebrate diversity in our workforce as a cornerstone of our success.
Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
- Disclaimer
- Tide does not charge any fees at any stage of the recruitment process.
- All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
- Communication from Tide will only come from an official @tide. co email address.
- Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.
If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.
#J-18808-Ljbffr
Business Development Event Executive in London employer: Tide
Tide is an exceptional employer that champions innovation and growth, particularly in the dynamic role of CRM Lead for Paid Plans. With a strong focus on employee development, competitive salaries, and flexible work arrangements, Tide fosters a collaborative work culture that empowers its team members to thrive in the fast-paced UK and EU markets. Join us to make a meaningful impact while enjoying the unique advantages of working in a high-growth environment.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Event Executive in London
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like Tide. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Business Development Event Executive in London
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Tide.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Tide's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Tide
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Tide.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at Tide will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former Tide employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
