Lead Product Marketing Manager - Acquiring

About Tide
At Tide, we are building a finance & admin platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting. Launched in 2017, Tide is now the leading business financial platform in the UK with 575,000 SME members (10% market share) and more than 250,000 SMEs in India. Headquartered in London, Tide has over 1,800 Tideans across the UK, Bulgaria, India, Serbia, Romania, Ukraine and Germany. Tide is rapidly growing, expanding into new markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.

About the team
The Merchant Acquiring team is a fast-growing product area within Tide which is on a mission to provide the simplest and easiest ways to get paid. It is of prime importance for our merchants as payments acceptance is critical to enabling commerce for any business.

About the role
We are looking for an exceptional Product Marketing Manager to build out our Merchant Payments Acceptance Payment Product propositions and marketing suite. In this role, you will support and drive the building of the product marketing strategy through the lens of a member first approach, acquisition opportunities, customer targeting, and competitive landscape. As a Lead Product Marketing Manager, you’ll be a seasoned product marketing professional, with excellent verbal and written communication skills, along with proven project management and relationship-building ability. You will thrive on autonomy, being able to plan ahead and execute at the same time, and will bring a good working knowledge of product marketing tools and analytical techniques. Reporting to the Director of Product, Merchant Acquiring, you will craft our merchant payments acceptance strategy on a global basis. You’ll work closely with the product and marketing teams, bringing market and competitive insights to life, and directly shaping our product strategy. You’ll then work closely with operations, analytics, CRM, copy & visual design to bring these products to life and deliver an effective go-to-market strategy.

Some of the things you’ll be doing:

• Developing strategic product, value proposition, positioning and messaging informed by user research, market insights, and product understanding to deliver for our members’ needs.
• Working with business, product, sales, product design, engineering, and marketing channel teams to scope the market opportunities in existing and new markets, develop product positioning, and define the go-to-market plan.
• Using data to identify specific opportunities to drive results in-app (e.g.: where do customers drop off in the funnel, what can be done to address this, what gaps exist and how can we close these?).
• Defining the best approach for Tide to launch new features and products. Create a tested model for channels, positioning and effort. Define and track the right success metrics.
• Collaborating closely with other Product Managers at Tide to help inform and guide product roadmaps utilising feedback loops from members, external research and data-driven insight.
• Working with the product, business, and finance teams to set pricing that aligns with the product value proposition.
• Define the sequences of features under the overarching proposition to increase the speed to benefit for Tide’s members.
• Partnering with growth and engagement Marketing teams to define, execute and scale marketing strategies and tactics across channels to achieve Tide’s member and financial targets.
• Collaborating with cross-functional teams at Tide, execute campaigns that drive awareness, adoption and engagement on an ongoing basis.
• Applying data and research to every decision you make, and ensure this discipline is followed by all stakeholders at every point.
• Scale and lead a team of product marketing managers as per the growth needs of the merchant acquiring business.

What we are looking for
You have 7+ years' relevant product marketing experience. You have experience in and understanding of the SME space, SaaS software and/or fintech. Previous experience in working with physical point of sale or eCommerce payment acceptance products especially in the SME space is preferable. You have a track record of successful end-to-end product marketing campaigns: defining the value proposition, creating effective product marketing materials and ensuring successful execution with a cross-functional team; we’re after someone who’s not afraid to get their hands dirty and remove any blockers that might be on the critical path. You’re comfortable working in a fast-moving company where priorities can change and processes may need to be created from scratch. You have very strong project management skills and can foster collaboration with teams outside of your direct control by building strong relationships. You’re well versed in product analytics, and can use data to drive decisions within product marketing campaigns. You’ve worked across multiple markets, and have managed the complexities of global product development with limited localisation as required. You’re a self-starter who doesn’t wait for instruction, and who works backwards from targets to ensure effective execution.

What you’ll get in return:

• Flexible working options
• Share options
• Group Life Insurance
• Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
• 25 days holiday with the ability to buy extra days
• 3 days for L&D or volunteering time off per year
• We invest in your development with a £1,000 professional L&D budget per year
• Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution
• Spacious brand-new office near Old Street with an all-day snacks bar
• Enhanced family-friendly leave
• Sabbatical leave

Tidean Ways of Working
At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

Tide is a place for everyone
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.