At a Glance
- Tasks: Lead the design vision for Tide's platform, creating seamless user experiences.
- Company: Join Tide, a rapidly growing fintech transforming small business banking.
- Benefits: Enjoy 25 days annual leave, personal L&D budget, and flexible working options.
- Other info: Diverse and inclusive culture with excellent career growth opportunities.
- Why this job: Make a real impact on SMEs while shaping the future of financial services.
- Qualifications: 6+ years in Product Design, leadership experience, and expertise in Figma.
The predicted salary is between 70000 - 90000 £ per year.
At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting. Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.
Tide facts:
- Tide is available for UK, Indian, German and French SMEs
- Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly
- Over $300 million raised in funding
- Over 2,500 Tideans globally - we’re diversity champions!
- We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg.
ABOUT THE TEAM:
Tide launched its first insurance products to market in 2025 in the UK and India. Insurance is a core SME need and Tide is uniquely positioned to offer tailored and comprehensive cover to our members. Our Insurance team is relatively new and we are rapidly hiring to fill business-critical roles and build a world‑class offering for our members.
ABOUT THE ROLE:
Own the design vision for a core business area within the Tide platform, ensuring a cohesive and frictionless customer experience that integrates seamlessly with our broader ecosystem. Collaborate cross‑functionally with Product Managers, Engineers, UX Writers, and User Researchers to turn complex business problems into elegant design solutions. Drive the end‑to‑end design process, from initial discovery, journey mapping, and research to the execution of final high‑fidelity designs. Cultivate a deep understanding of our members by leading research sessions, analysing usage data, and framing the "what, why, and how" of the problems we solve. Champion a user‑centric culture, advocating for member needs within Product and Engineering teams and demonstrating the strategic value of a Design Thinking approach. Evolve the Tide Design System, working within—and contributing to—our shared principles and component libraries to ensure brand consistency.
WHAT WE ARE LOOKING FOR:
We're seeking a curious and talented Lead Product Designer with a passion for exceptional customer experiences and the skills to bring them to life. The impact and scope of this role are huge, and you’ll be a key contributor to our continued success as we shape the future of our financial platform for Small & Medium‑size Enterprises.
Experience:
- Minimum 6 years of relevant experience in Product Design, ideally within a SaaS, Fintech, or high‑growth scale‑up environment.
Leadership:
- A proven track record of leading design workstreams and mentoring or managing junior designers.
Complexity:
- Experience designing for complex user flows, business tools, or financial / insurance services.
Methodology:
- In‑depth knowledge of User Experience and Product Design methodologies, with experience facilitating workshops and design sprints.
Technical Skills:
- Expert‑level proficiency in Figma and advanced prototyping tools.
Agility:
- Comfortable working in an agile environment and navigating the ambiguity of a rapidly scaling business.
Data‑Informed:
- A data‑driven approach to design, with experience using tools like Looker, Heap, GA, or Hotjar to inform and validate decisions.
Education:
- A relevant Bachelor’s degree or equivalent professional experience.
WHAT YOU’LL GET IN RETURN:
- 25 days paid annual leave
- 3 paid days off for volunteering or L&D activities
- Extended maternity and paternity leave covered by the company
- Personal L&D budget in the amount of 500 EUR per year
- Additional health & dental insurance
- Mental wellbeing platform
- Fully covered Multisports card
- Food vouchers
- Snacks, light food, drinks in the office
- WFH equipment allowance
- Flexible working from home
- Sabbatical Leave
- Share options
TIDEAN WAYS OF WORKING
At Tide, we champion a flexible workplace model that supports both in‑person and remote work to cater to the specific needs of our different teams. While remote work is supported, we believe in the power of face‑to‑face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team‑building, where we encourage regular in‑person gatherings to foster a strong sense of community.
TIDE IS A PLACE FOR EVERYONE
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently‑abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
Lead Product Designer employer: Tide
At Tide, we pride ourselves on being an exceptional employer that champions diversity and innovation in the heart of Central London. Our flexible workplace model supports both in-person collaboration and remote work, fostering a strong sense of community while providing ample opportunities for personal and professional growth. With a commitment to employee wellbeing, generous benefits including extended leave, a personal L&D budget, and a vibrant office culture, Tide is dedicated to empowering our team members to thrive as we transform the small business banking landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Product Designer
✨Tip Number 1
Network like a pro! Reach out to current Tide employees on LinkedIn or attend industry events. A friendly chat can give you insider info and maybe even a referral!
✨Tip Number 2
Show off your design skills! Create a portfolio that highlights your best work, especially projects that align with Tide's mission. Make it easy for them to see how you can contribute.
✨Tip Number 3
Prepare for the interview by understanding Tide’s products and values. Think about how your design experience can enhance their offerings and be ready to discuss specific examples.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Tide team.
We think you need these skills to ace Lead Product Designer
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for design and helping SMEs shine through. We want to see how excited you are about creating exceptional customer experiences that make a difference!
Tailor Your Application:Make sure to customise your application to highlight your relevant experience in Product Design, especially in SaaS or Fintech. We love seeing how your skills align with our mission at Tide!
Be Clear and Concise:Keep your application clear and to the point. We appreciate well-structured applications that communicate your ideas effectively. Remember, less is often more!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Tide
✨Know Your Design Process
Make sure you can clearly articulate your design process from start to finish. Be ready to discuss how you approach user research, journey mapping, and the execution of high-fidelity designs. This will show that you understand the complexities involved in product design, especially in a fast-paced environment like Tide.
✨Showcase Your Leadership Skills
As a Lead Product Designer, you'll need to demonstrate your ability to lead design workstreams and mentor junior designers. Prepare examples of past experiences where you've successfully guided a team or influenced design decisions. This will highlight your leadership capabilities and your fit for the role.
✨Be Data-Driven
Tide values a data-informed approach to design. Familiarise yourself with tools like Looker, Heap, or Google Analytics, and be prepared to discuss how you've used data to inform your design choices in previous roles. This will show that you can make decisions based on user behaviour and needs.
✨Emphasise Collaboration
Collaboration is key at Tide, so be ready to talk about how you've worked cross-functionally with product managers, engineers, and other stakeholders. Share specific examples of how you turned complex business problems into elegant design solutions through teamwork. This will demonstrate your ability to thrive in a collaborative environment.
