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- Tasks: Lead the go-to-market strategy for Tide's Acquiring products and drive revenue growth.
- Company: Join Tide, a fast-growing fintech empowering small businesses with innovative banking solutions.
- Benefits: Enjoy 25 days of leave, remote work options, and mental health support.
- Why this job: Make a real impact in the fintech space while collaborating with diverse teams.
- Qualifications: 10+ years in product marketing or commercial strategy, preferably in fintech.
- Other info: Flexible workplace model with a strong focus on diversity and inclusion.
The predicted salary is between 43200 - 72000 £ per year.
Lead Country Commercial Manager – Acquiring
Join to apply for the Lead Country Commercial Manager – Acquiring role at Tide
About Tide
At Tide, we are building a business management platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting. Tide launched in 2017 and is used by over 1 million small businesses across the world. We serve UK, Indian and German SMEs and are headquartered in central London with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade. Tide employs over 2,000 people and is growing rapidly as we expand into new products and markets. Our mission is to empower small businesses and help them save time and money.
The Team
The Acquiring team at Tide is a multi-disciplinary group focused on delivering propositions that help Tide members take in-person and digital card payments from their customers. The team combines product, engineering, operations and data analytics to bring new member experiences to market and is in an exciting growth period as we scale the new Acquiring business in 2025 and beyond.
The Role
As Lead Commercial Manager for Acquiring, you will own the go-to-market strategy and commercial success of Tide’s Acquiring product portfolio in the UK market. You will report directly to the UK CEO, with a dotted reporting line to the VP of Acquiring, and collaborate closely with Product, Engineering, Sales, Marketing and other cross-functional teams to drive growth, product adoption and customer engagement. The role is both strategic and hands-on, requiring deep domain knowledge, commercial acumen, and a sharp understanding of UK customer needs.
Some of the things you’ll be doing
- UK Market Revenue Ownership: Own and drive revenue growth for Tide’s Acquiring products in the UK. Set and deliver on commercial goals by aligning product development, pricing, sales and go-to-market strategies.
- Customer & Market Insight: Conduct in-depth research into customer behaviour and competitive dynamics. Use insights to guide product positioning and commercial decision-making.
- Product Strategy & Development: Partner with Product Managers to shape the Acquiring product roadmap.
- Pricing: Work with product, business, and finance teams to set pricing that aligns with the product value proposition and the competitive landscape.
- Go-To-Market Leadership: Define and execute product marketing plans, including messaging, positioning, launch strategy and lifecycle marketing.
- Sales Enablement: Drive the development of tools and initiatives to support the dedicated sales teams.
- Operational & Launch Readiness: Work cross-functionally to ensure the successful launch and adoption of new features. Support QA, training and go-live processes.
- Stakeholder Management: Be the central point of contact for Acquiring for our Executive team (including Global CEO and CFO).
What We Are Looking For
- 10+ years of experience in product marketing, commercial strategy, or go-to-market roles, within fintech, SaaS, or financial services
- 5+ years of experience in merchant acquiring (in-person and digital)
- Proven success in driving commercial outcomes for banking, savings, investment, or payment products
- Strong analytical skills, with experience using data to shape marketing and product strategies. Hands-on Looker (or similar tool) skills preferred.
- Excellent project management and stakeholder engagement abilities
- Comfortable working in a fast-paced, ambiguous environment—able to create structure where needed
- A proactive, hands-on approach—you take ownership and work backwards from outcomes
What You Will Get In Return
- 25 days of paid annual leave
- 3 additional days for volunteering or L&D
- Annual L&D budget
- Share options
- Employer pension contribution
- Extended parental leave
- Mental health support via Plumm
- One-off home office setup budget
- Global remote work – up to 90 days per country outside the UK
- Team socials and offsites
- Sabbatical leave options
- Option to keep your work device permanently (eligibility applies)
Tide Ways of Working
At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the needs of our different teams. While remote work is supported, we value face-to-face interactions to foster team spirit. Our offices are hubs for innovation and team-building, with regular in-person gatherings to foster community.
Tide Is a Place for Everyone
We believe that success comes from diverse backgrounds and experiences. Our Tideans come from varied backgrounds and we are committed to an inclusive culture. We are One Team and foster a transparent environment where everyone’s voice is heard.
Disclaimer
It has come to our attention that individuals or agencies may falsely claim to represent Tide. Tide does not charge recruitment fees at any stage, all official Tide job opportunities are listed on our Careers Page, and communications will come from an official Tide domain. Tide does not work with agencies without prior formal engagement. If you are contacted by anyone misrepresenting Tide, please report it to talent@tide.co. Your personal data will be processed by Tide for recruitment purposes in accordance with Tide\’s Recruitment Privacy Notice.
Seniority level
- Executive
Employment type
- Full-time
Job function
- Sales and Business Development
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Lead Country Commercial Manager - Acquiring employer: Tide
Contact Detail:
Tide Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Country Commercial Manager - Acquiring
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you fit into their mission, especially if you're eyeing a role like Lead Country Commercial Manager.
✨Tip Number 3
Practice your pitch! You want to be able to clearly articulate your experience and how it aligns with the role. Keep it concise but impactful—think of it as your personal brand statement.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and shows your enthusiasm for the position. Plus, it’s a great way to reiterate your interest in the role.
We think you need these skills to ace Lead Country Commercial Manager - Acquiring
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Lead Country Commercial Manager role. Highlight your experience in product marketing and commercial strategy, especially in fintech or financial services. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about empowering small businesses and how your background makes you the perfect fit for our Acquiring team. Keep it engaging and relevant to the role.
Showcase Your Analytical Skills: Since this role requires strong analytical skills, don’t forget to mention any experience you have with data analysis tools like Looker. Share specific examples of how you've used data to drive commercial outcomes in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us without any hiccups. Plus, it shows you're serious about joining the Tide team!
How to prepare for a job interview at Tide
✨Know Your Numbers
As a Lead Country Commercial Manager, you'll need to demonstrate your understanding of revenue growth and market dynamics. Brush up on key metrics related to Tide's Acquiring products and be ready to discuss how you would drive commercial success using data.
✨Showcase Your Strategic Mindset
Prepare to talk about your experience in shaping go-to-market strategies. Think of specific examples where you've successfully aligned product development with market needs, and be ready to explain how you would apply that knowledge at Tide.
✨Engage with Cross-Functional Teams
Collaboration is key in this role. Be prepared to discuss how you've worked with product, engineering, and sales teams in the past. Highlight your ability to communicate effectively across departments to ensure successful product launches.
✨Demonstrate Customer Insight
Tide values customer-centric approaches. Research the UK market and be ready to share insights on customer behaviour and competitive dynamics. Show how you would use this information to guide product positioning and decision-making.
