Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead CRM strategies for Tide's Credit products, driving customer engagement and retention.
- Company: Join Tide, a fast-growing fintech transforming small business banking.
- Benefits: Competitive salary, diverse team, and opportunities for professional growth.
- Why this job: Make a real impact on SMEs while working with innovative technology.
- Qualifications: 4+ years in multi-channel CRM, especially in Credit or Finance.
- Other info: Dynamic work environment with a focus on equality and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting. Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.
Tide Facts
- Tide is available for UK, Indian, German and French SMEs
- Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly
- Over $300 million raised in funding
- Over 2,500 Tideans globally - we’re diversity champions!
- We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg.
What We Are Looking For
A detail oriented, commercially focused individual with a strong background in CRM, particularly in the world of UK Credit and Lending. A track record of implementing successful CRM strategies that have positively impacted customer acquisition, retention and lifetime value. You’ll be equally at home with CRM automation platforms, analysing results and presenting to immediate stakeholders to explain the story of performance to the business. You should have extensive experience with CRM tools, marketing automation platforms, data segmentation and a strong understanding of data analytics and reporting.
As a CRM Manager, You’ll Be
- Responsible for the planning and execution of CRM strategies for Tide Credit products and services, driving product adoption and retention and aligning to the overall business objectives and commercial targets.
- Monitor, report and present on campaign delivery and KPIs to Tide senior management and wider stakeholders.
- Collaborate with team members, ensuring a high level of expertise and sharing efficiency within the CRM function to optimise processes across the team.
- Utilise advanced data targeting to refine member segments and personalise communication strategies.
- Use strategic data-led insights to implement advanced targeting techniques to optimise campaign effectiveness and increase customer lifetime value.
- Work collaboratively with wider teams to create predictive modelling and analytics to anticipate customer behaviour and proactively address customer pain points.
- Collaborate closely with marketing, sales, and product teams to align CRM initiatives with overall business goals.
- Drive cross-functional initiatives to enhance the overall customer experience and optimise subscription revenue.
- Develop and oversee customer advocacy to promote member retention and brand advocacy.
What Makes You a Great Fit
- 4+ years of experience in multi-channel CRM, with a focus on Credit/Lending/Finance based businesses.
- You love data, and are comfortable spotting trends and have an ability to dig deeper, to analyse and report on overall area performance against multiple KPIs.
- Experience with CRM analytics, predictive modelling, and segmentation techniques.
- In-depth knowledge of CRM automation, software and surrounding personalisation technologies.
- Proactive ability to work cross functionally with wider teams to influence day to day decision making accordingly while maintaining excellent working relationships.
- Strong project management and strategic thinking skills to handle multiple projects and adapt to changing priorities.
- Experience building multi-channel journeys across (Email, In-app, Push, sms).
- You have A/B and MVT testing experience.
- Excellent spoken and written English skills and impeccable attention to detail.
- Excellent communication and stakeholder management skills.
- Self-motivated and able to work independently to meet deadlines with a results-driven implementation style.
- Intellectually curious, passionate and always looking for new opportunities.
- Ability to use industry tools like Iterable, Salesforce Marketing Cloud, GSuite, Jira, Looker.
- Passion for problem-solving and finding solutions to difficult situations.
Equality, Diversity & Inclusion
TIDE IS A PLACE FOR EVERYONE: At Tide, we believe that we can only succeed if we let our differences enrich our culture. We celebrate diversity in our workforce and are committed to fairness, transparency and inclusion in all aspects of our recruitment and employment processes.
CRM Manager - Credit - FTC 12 months employer: Tide
Contact Detail:
Tide Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - Credit - FTC 12 months
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about letting people know you’re on the hunt for a CRM Manager role. You never know who might have the inside scoop on an opportunity!
✨Tip Number 2
Prepare for interviews by researching Tide’s values and recent projects. Tailor your answers to show how your experience aligns with their mission of helping SMEs save time and money. This will make you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Show off your data skills! Be ready to discuss specific examples of how you’ve used data analytics to drive CRM strategies in the past. Highlighting your ability to analyse trends and present insights will resonate well with Tide’s focus on data-driven decisions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Tide team and are keen to be part of their innovative journey.
We think you need these skills to ace CRM Manager - Credit - FTC 12 months
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Manager role. Highlight your experience in CRM, especially in Credit and Lending, and showcase any successful strategies you've implemented. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about helping SMEs and how your background makes you a great fit for Tide. Be sure to mention specific examples of your achievements in CRM that relate to our mission.
Show Off Your Data Skills: Since we love data, make sure to highlight your analytical skills in your application. Talk about your experience with CRM analytics, predictive modelling, and how you've used data to drive customer engagement and retention. We want to know how you can help us optimise our strategies!
Apply Through Our Website: Don't forget to apply through our official website! This ensures your application gets to the right place and helps us keep track of all candidates. Plus, it shows you're serious about joining the Tide team!
How to prepare for a job interview at Tide
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM tools and platforms mentioned in the job description, like Iterable and Salesforce Marketing Cloud. Brush up on your knowledge of data segmentation and analytics, as you'll likely be asked how you've used these in past roles.
✨Showcase Your Data Skills
Prepare to discuss specific examples where you've used data to drive decisions or improve customer retention. Be ready to explain how you’ve implemented A/B testing or predictive modelling to enhance campaign effectiveness.
✨Understand Tide's Mission
Familiarise yourself with Tide’s goals and values, especially their focus on helping SMEs save time and money. This will help you align your answers with their mission and demonstrate that you’re a good cultural fit.
✨Prepare for Stakeholder Engagement
Think about how you’ve collaborated with different teams in the past. Be ready to share examples of how you’ve communicated campaign results to stakeholders and influenced decision-making across departments.
