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- Tasks: Lead CRM strategies for Tide Credit, driving product adoption and enhancing customer experience.
- Company: Join Tide, a fast-growing fintech transforming small business banking.
- Benefits: Competitive pay, diverse culture, and opportunities for professional growth.
- Why this job: Make a real impact in the fintech space while working with innovative technology.
- Qualifications: 4+ years in multi-channel CRM, especially in Credit or Finance.
- Other info: Dynamic team environment with a focus on diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting. Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.
Tide Facts
- Tide is available for UK, Indian, German and French SMEs
- Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly
- Over $300 million raised in funding
- Over 2,500 Tideans globally - we’re diversity champions!
- We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg.
What We Are Looking For
A detail oriented, commercially focused individual with a strong background in CRM, particularly in the world of UK Credit and Lending. A track record of implementing successful CRM strategies that have positively impacted customer acquisition, retention and lifetime value. You’ll be equally at home with CRM automation platforms, analysing results and presenting to immediate stakeholders to explain the story of performance to the business. You should have extensive experience with CRM tools, marketing automation platforms, data segmentation and a strong understanding of data analytics and reporting.
As a CRM Manager, You’ll Be Responsible for:
- The planning and execution of CRM strategies for Tide Credit products and services, driving product adoption and retention and aligning to the overall business objectives and commercial targets.
- Monitor, report and present on campaign delivery and KPIs to Tide senior management and wider stakeholders.
- Collaborate with team members, ensuring a high level of expertise and sharing efficiency within the CRM function to optimise processes across the team.
- Utilise advanced data targeting to refine member segments and personalise communication strategies.
- Use strategic data-led insights to implement advanced targeting techniques to optimise campaign effectiveness and increase customer lifetime value.
- Work collaboratively with wider teams to create predictive modelling and analytics to anticipate customer behaviour and proactively address customer pain points.
- Collaborate closely with marketing, sales, and product teams to align CRM initiatives with overall business goals.
- Drive cross-functional initiatives to enhance the overall customer experience and optimise subscription revenue.
- Develop and oversee customer advocacy to promote member retention and brand advocacy.
What Makes You a Great Fit
- 4+ years of experience in multi-channel CRM, with a focus on Credit/Lending/Finance based businesses.
- You love data, and are comfortable spotting trends and have an ability to dig deeper, to analyse and report on overall area performance against multiple KPIs.
- Experience with CRM analytics, predictive modelling, and segmentation techniques.
- In-depth knowledge of CRM automation, software and surrounding personalisation technologies.
- Proactive ability to work cross functionally with wider teams to influence day to day decision making accordingly while maintaining excellent working relationships.
- Strong project management and strategic thinking skills to handle multiple projects and adapt to changing priorities.
- Experience building multi-channel journeys across (Email, In-app, Push, sms).
- You have A/B and MVT testing experience.
- Excellent spoken and written English skills and impeccable attention to detail.
- Excellent communication and stakeholder management skills.
- Self-motivated and able to work independently to meet deadlines with a results-driven implementation style.
- Intellectually curious, passionate and always looking for new opportunities.
- Ability to use industry tools like Iterable, Salesforce Marketing Cloud, GSuite, Jira, Looker.
- Passion for problem-solving and finding solutions to difficult situations.
Equality, Diversity & Inclusion
TIDE IS A PLACE FOR EVERYONE: At Tide, we believe that we can only succeed if we let our differences enrich our culture. We celebrate diversity in our workforce and are committed to fairness, transparency and inclusion in all aspects of our recruitment and employment processes.
CRM Manager - Credit - Contractor 12 months employer: Tide
Contact Detail:
Tide Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - Credit - Contractor 12 months
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work at Tide or similar companies. A friendly chat can open doors and give you insider info on the role.
✨Tip Number 2
Prepare for the interview by diving deep into Tide's mission and values. Show us how your experience aligns with helping SMEs save time and money. We love candidates who are passionate about our goals!
✨Tip Number 3
Practice your storytelling skills! Be ready to share specific examples of how you've successfully implemented CRM strategies in the past. We want to hear about your impact on customer acquisition and retention.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Tide team.
We think you need these skills to ace CRM Manager - Credit - Contractor 12 months
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Manager role. Highlight your experience in CRM, especially in Credit and Lending, and showcase any successful strategies you've implemented. We want to see how you can bring value to Tide!
Show Off Your Data Skills: Since we love data at Tide, don’t shy away from showcasing your analytical skills. Include examples of how you've used data to drive decisions or improve customer retention. This will help us see your potential impact on our team.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell your story! Explain why you're passionate about the role and how your background aligns with our mission at Tide. Make it personal and engaging – we want to get to know you!
Apply Through Our Website: Remember to apply through our official website! This ensures your application gets to the right place and helps us keep everything organised. Plus, it’s the best way to stay updated on your application status!
How to prepare for a job interview at Tide
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM tools and platforms mentioned in the job description, like Iterable and Salesforce Marketing Cloud. Brush up on your knowledge of data segmentation and analytics, as you'll likely be asked how you've used these in past roles.
✨Showcase Your Data Skills
Prepare to discuss specific examples where you've used data to drive decisions. Think about times when you spotted trends or improved customer retention through data analysis. Being able to articulate these experiences will show your analytical prowess.
✨Understand Tide's Mission
Familiarise yourself with Tide’s mission to help SMEs save time and money. Be ready to discuss how your CRM strategies can align with this goal, particularly in the context of credit and lending. This shows that you’re not just a fit for the role, but also for the company culture.
✨Prepare for Cross-Functional Collaboration Questions
Since the role involves working closely with marketing, sales, and product teams, think of examples where you've successfully collaborated across departments. Highlight your communication skills and how you’ve influenced decision-making in previous roles.
