At a Glance
- Tasks: Lead Tide's Commercial Services growth and collaborate with cross-functional teams to drive success.
- Company: Join a dynamic fintech company transforming small business banking for over 2 million members.
- Benefits: Enjoy competitive salary, health perks, flexible work, and professional development opportunities.
- Other info: Inclusive culture celebrating diversity, with excellent career growth and a supportive team environment.
- Why this job: Make a real impact in the fintech space while working with innovative tools and strategies.
- Qualifications: 7+ years in product marketing, strong analytical skills, and proven commercial acumen required.
The predicted salary is between 50000 - 60000 £ per year.
At Tide, we help SMEs save time and money in the running of their businesses by offering business accounts and related banking services, as well as a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind.
The Commercial Services team is responsible for enabling our members to access Tide tools which allow them to both sell to their customers and buy effectively, saving time and money. Our aim is to make their commerce and customer management seamless and manageable fully via Tide. We work closely with Product, BI, CRM, Sales, and Operations teams to translate member and market insights into appealing product enhancements, effective positioning, go-to-market strategies, and campaigns that enhance engagement and retention.
We’re looking for an exceptional Commercial Lead to lead Tide’s Commercial Services growth in the UK. You will sit at the heart of Marketing, Product and Performance, and be responsible for collaborating with cross-functional teams to understand performance, uncover opportunities, and work across areas to deliver. In this role, you will also be responsible for owning the full Go-To-Market approach, ensuring that all channels and member touch points are considered.
Some of the things you’ll be doing:
- Revenue Ownership & Forecasting: Partner closely with Finance and key stakeholders to set, track, and refine financial projections for products, ensuring revenue accountability and proactive identification of risks and opportunities.
- Analytics-Driven Insight: With the support of the BI team, analyse member behaviour, segment audiences, and measure campaign performance. Translate this data into clear recommendations that shape product positioning and communications.
- Product Development: Leverage commercial and analytics insights to partner with the Product teams to address areas of opportunity, shaping product positioning, aligning on roadmaps, and supporting successful product launches with tailored GTM strategies.
- Go-To-Market Strategy: Lead Go-To-Markets across channels, partnering with sales, operations, and CRM marketing teams to deliver best-in-class marketing.
- Stakeholder Management: Communicate regularly with a wide range of stakeholders, including Tide’s Senior Leadership Team.
- Market & Competitor Intelligence: Lead ongoing market research and competitive analysis to monitor trends and benchmark to translate it into actionable strategies that strengthen and differentiate Tide’s positioning and value proposition.
What we are looking for:
- 7+ years’ product marketing experience in B2B SaaS, B2B2C, lead generation, fintech or adjacent industries—ideally with subscription-based or tiered pricing products.
- Strong commercial acumen: Proven experience in driving commercial impact, partnering with finance to understand performance and identify opportunities to improve.
- Strong analytical mindset: Able to review and interpret data to develop hypotheses and assumptions, turning insights into clear, actionable plans.
- Proven track record of successful Go-To-Market – delivering holistic, high impact omni-channel campaigns.
- Exceptional project management skills, able to juggle multiple launches and tactical tests in a fast-moving environment.
- Creative collaborator: Builds relationships across teams, crafts compelling messaging and navigates ambiguity with confidence.
- Self-starter attitude: Works backwards from targets, removes blockers proactively and adapts when priorities shift.
What you’ll get in return:
- Competitive salary
- Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
- Hundreds of perks and discounts through Vitality Health Insurance
- 24/7 Employee Assistance Programme
- 25 days holiday with the ability to buy extra days
- Professional L&D budget
- Referral bonus when you bring your friends to join Tide
- Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution
- Spacious brand new office in Liverpool street with an all-day snacks bar
- Enhanced family-friendly leave
- 24 hours paid volunteering time off per year
- Flexible work from home or at the office arrangement
- Sabbatical leave
Tide is a place for everyone. We believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We celebrate diversity in our workforce as a cornerstone of our success.
Commercial Services - UK Country Commercial (Senior Manager / Lead) employer: Tide
Tide is an exceptional employer that champions innovation and growth, particularly in the dynamic role of CRM Lead for Paid Plans. With a strong focus on employee development, competitive salaries, and flexible work arrangements, Tide fosters a collaborative work culture that empowers its team members to thrive in the fast-paced UK and EU markets. Join us to make a meaningful impact while enjoying the unique advantages of working in a high-growth environment.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Services - UK Country Commercial (Senior Manager / Lead)
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like Tide. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Commercial Services - UK Country Commercial (Senior Manager / Lead)
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Tide.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Tide's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Tide
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Tide.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at Tide will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former Tide employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
