At a Glance
- Tasks: Lead Tide's growth in Commercial Services, driving innovative marketing strategies and product development.
- Company: Join a dynamic fintech company transforming small business banking for over 2 million members.
- Benefits: Enjoy competitive salary, health insurance, flexible work options, and generous holiday allowance.
- Other info: Embrace diversity in a culture that values every voice and fosters inclusivity.
- Why this job: Make a real impact in a fast-paced environment while collaborating with diverse teams.
- Qualifications: 7+ years in product marketing, strong analytical skills, and proven track record in B2B SaaS.
At Tide, we help SMEs save time and money in the running of their businesses by offering business accounts and related banking services, as well as a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.
The Commercial Services team is responsible for enabling our members to access Tide tools which allow them to both sell to their customers and buy effectively, saving time and money. Our aim is to make their commerce and customer management seamless and manageable fully via Tide. We work closely with Product, BI, CRM, Sales, and Operations teams to translate member and market insights into appealing product enhancements, effective positioning, go-to-market strategies, and campaigns that enhance engagement and retention.
We’re looking for an exceptional Commercial Lead to lead Tide’s Commercial Services growth in the UK. You will sit at the heart of Marketing, Product and Performance, and be responsible for collaborating with cross-functional teams to understand performance, uncover opportunities, and work across areas to deliver. In this role, you will also be responsible for owning the full Go-To-Market approach, ensuring that all channels and member touch points are considered.
Some of the things you’ll be doing:
- Revenue Ownership & Forecasting: Partner closely with Finance and key stakeholders to set, track, and refine financial projections for products, ensuring revenue accountability and proactive identification of risks and opportunities.
- Analytics-Driven Insight: With the support of the BI team, analyse member behaviour, segment audiences, and measure campaign performance. Translate this data into clear recommendations that shape product positioning and communications.
- Product Development: Leverage commercial and analytics insights to partner with the Product teams to address areas of opportunity, including shaping product positioning and supporting successful product launches with tailored GTM strategies.
- Go-To-Market Strategy: Lead Go-To-Markets across channels, partnering with sales, operations and CRM marketing teams to deliver best-in-class marketing.
- Stakeholder Management: Communicate regularly with a wide range of stakeholders, including Tide’s Senior Leadership Team.
- Market & Competitor Intelligence: Lead ongoing market research and competitive analysis to monitor trends and translate it into actionable strategies that strengthen and differentiate Tide’s positioning and value proposition.
What we are looking for:
- 7+ years’ product marketing experience in B2B SaaS, B2B2C, lead generation, fintech or adjacent industries—ideally with subscription-based or tiered pricing products.
- Strong commercial acumen: Proven experience in driving commercial impact, partnering with finance to understand performance and identify opportunities to improve.
- Strong analytical mindset: Able to review and interpret data to develop hypotheses and assumptions, turning insights into clear, actionable plans.
- Proven track record of successful Go-To-Market – delivering holistic, high impact omni-channel campaigns.
- Exceptional project management skills, able to juggle multiple launches and tactical tests in a fast-moving environment.
- Creative collaborator: Builds relationships across teams, crafts compelling messaging and navigates ambiguity with confidence.
- Self-starter attitude: Works backwards from targets, removes blockers proactively and adapts when priorities shift.
What you’ll get in return:
- Competitive salary
- Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
- Hundreds of perks and discounts through Vitality Health Insurance
- 24/7 Employee Assistance Programme
- 25 days holiday with the ability to buy extra days
- Professional L&D budget
- Referral bonus when you bring your friends to join Tide
- Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution
- Spacious brand new office in Liverpool street with an all-day snacks bar
- Enhanced family-friendly leave
- 24 hours paid volunteering time off per year
- Flexible work from home or at the office arrangement
- Sabbatical leave
Tide is a place for everyone. We believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We celebrate diversity in our workforce as a cornerstone of our success.
Commercial Services - UK Country Commercial Lead employer: Tide
Tide is an exceptional employer that champions innovation and growth, particularly in the dynamic role of CRM Lead for Paid Plans. With a strong focus on employee development, competitive salaries, and flexible work arrangements, Tide fosters a collaborative work culture that empowers its team members to thrive in the fast-paced UK and EU markets. Join us to make a meaningful impact while enjoying the unique advantages of working in a high-growth environment.
