At a Glance
- Tasks: Lead and scale Tide’s paid social acquisition across the UK and Europe with a data-driven approach.
- Company: Join a mission-driven company focused on innovative, AI-powered strategies for growth.
- Benefits: Flexible working, 25 days holiday, health insurance, and opportunities to work abroad.
- Other info: Collaborative culture with excellent career development opportunities.
- Why this job: Shape Tide’s growth while mentoring an AI-enabled team in a dynamic environment.
- Qualifications: 7+ years in paid social marketing with proven B2B success and AI experience.
The predicted salary is between 49500 - 60500 £ per year.
Overview
In this role you will lead and scale Tide’s paid social acquisition across the UK and Europe, driving multi-million-pound budgets with a data-driven mindset.
You will build and mentor an AI-enabled in-house team, embed AI into creative and testing workflows, and own the paid social roadmap to support Tide’s international growth.
You’ll partner with cross-functional teams to ensure performance, privacy, and measurement excellence while staying ahead of platform changes.
This is a mission-driven opportunity to shape Tide’s growth through innovative, AI-powered paid social strategies.
- Pay / Benefits
- flexible working and remote-first
- 25 days holiday + bank holidays
- Vitality Health and Dental Insurance
- L&D budget and paid days off
- enhanced family-friendly leave
- work abroad for up to 90 days a year
Responsibilities
- Own and scale paid social performance globally across platforms
- Manage and optimise multi-million-pound budgets with advanced bidding and automation
- Build and lead an AI-enabled paid social team and define workflow boundaries between AI and humans
- Embed AI into creative and testing workflows with quality and compliance checks
- Leverage AI and automation for account tooling, reporting, and efficiency improvements
- Develop and execute the paid social roadmap and explore opportunities on emerging platforms
- Drive a full-funnel approach from awareness to lead generation and conversion
- Collaborate with Data, Product, Web, Creative and other teams to align with growth goals
- Champion attribution, measurement, incrementality testing and first-party data activation
- Lead creative strategy with designers and copywriters to continually optimise assets
- Stay ahead of privacy regulations and AI-driven platform updates
- Mentor and grow a high-performing, AI-literate paid social team
- Build practices for AI risk, brand safety, and data privacy in a regulated sector
- Communicate performance insights clearly using data visuals and storytelling
- Manage agency relationships and excel in an in-house, hands-on environment
- Foster a values-driven culture of collaboration and impact
- Key requirements
- 7+ years in paid social marketing with multi-platform experience
- Proven B2B acquisition success via paid social
- Expert in Meta (Facebook & Instagram) advertising with bidding, segmentation, and creative best practices
- Hands-on experience with Linked In Ads, Twitter, Tik Tok and other platforms
- Strong analytical skills with incrementality testing, MMM, and data-driven decision-making
- Deep knowledge of tracking solutions, attribution modeling, and martech tools (Appsflyer, GA4, GTM, CDPs, Looker/Tableau)
- Experience using AI in marketing (generative tools, LLMs, automation) and leading AI-enabled teams
- Ability to set standards, share prompts/workflows, and measure productivity gains
- Comfort with Meta’s Advantage+ and automated bidding, and judgement on AI risk
- Experience building or leading in-house teams with a focus on AI adoption
- Fluency in a second language (French or German) preferred
- analytical mindset
- leadership and people development
- cross-functional collaboration
- tracking solutions and attribution modeling
- martech tools (Appsflyer, GA4, GTM, CDPs, Looker/Tableau)
- AI for marketing (generative tools, LLMs)
Senior Paid Social Manager employer: Tide Platform
At Tide, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. With competitive compensation, generous time off, and a strong commitment to employee development, we empower our Tideans to thrive both personally and professionally. Our Central London office serves as a vibrant hub for creativity, where diverse perspectives are celebrated, ensuring that every team member feels valued and included in our mission to transform the small business banking market.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Social Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tide Platform and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tide Platform are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tide Platform on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tide Platform. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Paid Social Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tide Platform. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tide Platform:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tide Platform’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tide Platform
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tide Platform will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tide Platform, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
