ABOUT TIDEAt Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.Tide facts:Tide is available for UK, Indian, German and French SMEsOver 2 million members across UK and IndiaOver $300 million raised in fundingOver 2,800 Tideans globallyRecognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and LuxembourgAbout the teamThe Admin Services commercial team are responsible for driving adoption and usage of essential products for Small Business Owners. This includes Tide’s range of accounting packages, as well as invoicing, expense management, payroll and Company Formations / Company Secretariat services. Most of these are sold on a subscription basis, providing consistent value to members and a consistent revenue stream to Tide. The team works closely with Product, Finance, Business Insights, CRM and Operations teams to translate member and commercial insights into appealing product enhancements, effective positioning, and strategies that enhance engagement and retention. About the role We’re looking for an exceptional Commercial Head to drive revenue growth from Admin Services in the UK. You will sit at the heart of Tide’s commercial function, and be responsible for collaborating with cross-functional teams to understand performance, uncover opportunities, and work across multiple areas to deliver. This will require a relentless focus on the numbers and our members, product prioritisation, and detailed planning to ensure revenue targets are hit and customer lifetime value is always increasing.In this role, you will be responsible for the strategy and implementation of core activities to drive activation and usage of the broad range of Admin Services products. This includes close partnership with marketing teams to ensure seamless delivery of ‘always on’ campaign activity. This role will also own the strategy and launch approach for new product launches, ensuring that all channels and member touch points are considered. This includes end-to-end journeys and transaction channels. You’ll need to partner effectively with multiple stakeholders to make this happen – excellent organisation and communication skills essential.Some of the things you’ll be doing:Revenue Ownership & Forecasting: Partner closely with Finance and key stakeholders to set, track, and refine financial projections for Admin Services, ensuring revenue accountability and proactive identification of risks and opportunities.Analytics-Driven Insight: with the support of the BI team you will analyse member behaviour, segment audiences, and measure subscription cohort performance. You will then translate this data into clear recommendations that shape product prioritisation, pricing, positioning and communications.Product Development: Leveraging the commercial and analytics insights, you will partner with the Product teams to address areas of opportunity. This will include shaping product positioning, aligning on roadmaps and supporting successful product launches with tailored GTM strategies.Launch Strategy: You’ll support new feature launches across channels, partnering with excellent sales, and operations teams to deliver best-in-class experiments. You’ll facilitate brainstorm sessions / workshops to surface creative ideas and implementation plans.Stakeholder Management: As you’ll be working in a highly collaborative way, it will be key to communicate regularly with a wide range of stakeholders. This will include Tide’s Senior Leadership Team as well as the C-Suite.Commercial & Competitor Intelligence: Lead ongoing commercial research and competitive analysis to monitor trends, and benchmark to translate it into actionable strategies that strengthen and differentiate Tide’s positioning and value proposition.Member Obsession. You will be or become an expert in the core motivations of our members in order to focus on bringing their voice to commercial and product design discussions.What we are looking for:Strong commercial acumen: Proven experience in driving commercial impact, partnering with finance to understand performance and identify opportunities to improve. Able to set and track clear KPIs across all initiatives to meet revenue goals.7+ years’ experience leading ‘always on’ activity to drive commercial performance. This will ideally be with specific experience in Accounting and other Admin Services products, ideally in a fintech environment – key is demonstrated ability to plan and deliver consistent activity that drives commercial impact.Strong analytical mindset: Able to review and interpret data to develop hypotheses and assumptions, turning insights into clear, actionable plans.Proven GTM track record – delivering holistic, high impact omni-channel campaigns (across sales, CRM, in-app email address.Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.If you are contacted by anyone misrepresenting Tide or requesting
Head of Country Commercial Management - Admin Services in London employer: Tide Platform
At Tide, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. With competitive compensation, generous time off, and a strong commitment to employee development, we empower our Tideans to thrive both personally and professionally. Our Central London office serves as a vibrant hub for creativity, where diverse perspectives are celebrated, ensuring that every team member feels valued and included in our mission to transform the small business banking market.
