At a Glance
- Tasks: Drive revenue growth for Admin Services and partner with Accountants to enhance product adoption.
- Company: Join Tide, a leading fintech transforming small business banking for over 2 million members.
- Benefits: Enjoy competitive salary, health perks, flexible work, and professional development opportunities.
- Other info: Dynamic, inclusive culture with excellent career growth and fun team socials.
- Why this job: Make a real impact in the fintech space while collaborating with diverse teams.
- Qualifications: 5+ years in commercial roles, strong analytical skills, and proven GTM experience.
The predicted salary is between 59400 - 72600 £ per year.
At Tide, we help SMEs save time and money in the running of their businesses by offering business accounts and related banking services, as well as a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.
Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.
The Admin Services commercial team are responsible for driving adoption and usage of essential products for Small Business Owners. This includes Tide's range of accounting packages, invoicing, expense management, payroll and Company Formations / Company Secretariat services. Most of these are sold on a subscription basis, providing consistent value to members and a consistent revenue stream to Tide.
We're looking for an exceptional Lead Country Commercial Manager to drive revenue growth across Admin Services product by building out an Accountant GTM, building the foundations and eventually a scaled-up program of partnering with Accountants to drive referrals and retention onto Tide products like Accounting, Invoicing and Payroll. In addition to this, the role leads on driving the penetration and adoption of our Invoicing tool and the connected revenue associated with it.
You will sit at the heart of Tide's commercial function, and be responsible for collaborating with cross-functional teams to understand product performance, uncover opportunities, and work across multiple areas to deliver. This will require a relentless focus on the numbers and our members, product prioritisation, and detailed planning to ensure revenue targets are hit and customer lifetime value is always increasing.
The role includes close partnership with marketing teams to ensure seamless delivery of 'always on' campaign activity. This role will also own the strategy and launch approach for new product launches, ensuring that all channels and member touch points are considered.
Some of the things you'll be doing:
- Revenue Ownership & Forecasting: Partner closely with Finance and key stakeholders to set, track, and refine financial projections for Accountant initiatives/GTM and Invoicing ensuring revenue accountability and proactive identification of risks and opportunities.
- Partnerships collaboration: Working with Partnerships to identify the Accountant value proposition and then working with teams to turn Accountants into referrers and advocates for Tide.
- Analytics-Driven Insight: With the support of the BI team you will analyse member behaviour, segment audiences, and measure subscription cohort performance. You will then translate this data into clear recommendations that shape product prioritisation, pricing, positioning and communications.
- Product Development: Leveraging the commercial and analytics insights, you will partner with the Product teams to address areas of opportunity. This will include shaping product positioning, product led growth, aligning on roadmaps and supporting successful product launches with tailored GTM strategies.
- Launch Strategy: You'll support new feature launches across channels, partnering with excellent sales, and operations teams to deliver best-in-class experiments.
- Stakeholder Management: Communicate regularly with a wide range of stakeholders, including Tide's Senior Leadership Team as well as the C-Suite.
- Commercial & Competitor Intelligence: Lead ongoing commercial research and competitive analysis to monitor trends, and benchmark to translate it into actionable strategies that strengthen and differentiate Tide's positioning and value proposition.
- Member Obsession: You will be or become an expert in the core motivations of our members in order to focus on bringing their voice to commercial and product design discussions.
What we are looking for:
- Strong commercial acumen: Proven experience in driving commercial impact, partnering with finance to understand performance and identify opportunities to improve.
- 5+ years' experience leading 'always on' activity to drive commercial performance, ideally in Accounting, Invoicing or Expense Management products, preferably in a fintech environment.
- Strong analytical mindset: Able to review and interpret data to develop hypotheses and assumptions, turning insights into clear, actionable plans.
- Proven GTM track record – delivering holistic, high impact omni-channel campaigns.
- Exceptional project management skills, able to juggle multiple launches and tactical tests in a fast-moving environment.
- Creative collaborator: Builds relationships across teams, crafts compelling messaging and navigates ambiguity with confidence.
- Self-starter attitude: Works backwards from targets, removes blockers proactively and adapts when priorities shift.
What you'll get in return:
- Competitive salary
- Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
- Hundreds of perks and discounts through Vitality Health Insurance
- 24/7 Employee Assistance Programme
- 25 days holiday with the ability to buy extra days
- Professional L&D budget per year
- Referral bonus when you bring your friends to join Tide
- Access to 'salary sacrifice' benefits such as Cycle to Work scheme and pension contribution
- Spacious brand new office in Liverpool street with an all-day snacks bar
- Enhanced family-friendly leave
- 24 hours paid volunteering time off per year
- Flexible work from home or at the office arrangements
- Monthly team socials
- Sabbatical leave
Tide is a place for everyone. We believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We celebrate diversity in our workforce as a cornerstone of our success.
Lead Country Commercial Manager for Admin Services employer: Tide Platform
At Tide, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions diversity and inclusion. Our spacious new office in Liverpool Street provides a collaborative environment, complemented by competitive benefits such as Vitality Health Insurance, generous holiday allowances, and professional development budgets. With a strong focus on employee wellbeing and growth opportunities, Tide is dedicated to empowering our team members to thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Country Commercial Manager for Admin Services
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like Tide Platform. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Lead Country Commercial Manager for Admin Services
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Tide Platform.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Tide Platform's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Tide Platform
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Tide Platform.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at Tide Platform will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former Tide Platform employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
