Lead Country Commercial Manager for Admin Services

At Tide, we help SMEs save time and money in the running of their businesses by offering business accounts and related banking services, as well as a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.

The Admin Services commercial team are responsible for driving adoption and usage of essential products for Small Business Owners. This includes Tide's range of accounting packages, invoicing, expense management, payroll and Company Formations / Company Secretariat services. Most of these are sold on a subscription basis, providing consistent value to members and a consistent revenue stream to Tide.

We're looking for an exceptional Lead Country Commercial Manager to drive revenue growth across Admin Services product by building out an Accountant GTM, building the foundations and eventually a scaled-up program of partnering with Accountants to drive referrals and retention onto Tide products like Accounting, Invoicing and Payroll. In addition to this, the role leads on driving the penetration and adoption of our Invoicing tool and the connected revenue associated with it.

You will sit at the heart of Tide's commercial function, and be responsible for collaborating with cross-functional teams to understand product performance, uncover opportunities, and work across multiple areas to deliver. This will require a relentless focus on the numbers and our members, product prioritisation, and detailed planning to ensure revenue targets are hit and customer lifetime value is always increasing.

The role includes close partnership with marketing teams to ensure seamless delivery of 'always on' campaign activity. This role will also own the strategy and launch approach for new product launches, ensuring that all channels and member touch points are considered.

Some of the things you'll be doing:

• Revenue Ownership & Forecasting: Partner closely with Finance and key stakeholders to set, track, and refine financial projections for Accountant initiatives/GTM and Invoicing ensuring revenue accountability and proactive identification of risks and opportunities.
• Partnerships collaboration: Working with Partnerships to identify the Accountant value proposition and then working with teams to turn Accountants into referrers and advocates for Tide.
• Analytics-Driven Insight: With the support of the BI team you will analyse member behaviour, segment audiences, and measure subscription cohort performance. You will then translate this data into clear recommendations that shape product prioritisation, pricing, positioning and communications.
• Product Development: Leveraging the commercial and analytics insights, you will partner with the Product teams to address areas of opportunity. This will include shaping product positioning, product led growth, aligning on roadmaps and supporting successful product launches with tailored GTM strategies.
• Launch Strategy: You'll support new feature launches across channels, partnering with excellent sales, and operations teams to deliver best-in-class experiments.
• Stakeholder Management: Communicate regularly with a wide range of stakeholders, including Tide's Senior Leadership Team as well as the C-Suite.
• Commercial & Competitor Intelligence: Lead ongoing commercial research and competitive analysis to monitor trends, and benchmark to translate it into actionable strategies that strengthen and differentiate Tide's positioning and value proposition.
• Member Obsession: You will be or become an expert in the core motivations of our members in order to focus on bringing their voice to commercial and product design discussions.

What we are looking for:

• Strong commercial acumen: Proven experience in driving commercial impact, partnering with finance to understand performance and identify opportunities to improve.
• 5+ years' experience leading 'always on' activity to drive commercial performance, ideally in Accounting, Invoicing or Expense Management products, preferably in a fintech environment.
• Strong analytical mindset: Able to review and interpret data to develop hypotheses and assumptions, turning insights into clear, actionable plans.
• Proven GTM track record – delivering holistic, high impact omni-channel campaigns.
• Exceptional project management skills, able to juggle multiple launches and tactical tests in a fast-moving environment.
• Creative collaborator: Builds relationships across teams, crafts compelling messaging and navigates ambiguity with confidence.
• Self-starter attitude: Works backwards from targets, removes blockers proactively and adapts when priorities shift.

What you'll get in return:

• Competitive salary
• Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
• Hundreds of perks and discounts through Vitality Health Insurance
• 24/7 Employee Assistance Programme
• 25 days holiday with the ability to buy extra days
• Professional L&D budget per year
• Referral bonus when you bring your friends to join Tide
• Access to 'salary sacrifice' benefits such as Cycle to Work scheme and pension contribution
• Spacious brand new office in Liverpool street with an all-day snacks bar
• Enhanced family-friendly leave
• 24 hours paid volunteering time off per year
• Flexible work from home or at the office arrangements
• Monthly team socials
• Sabbatical leave

Tide is a place for everyone. We believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We celebrate diversity in our workforce as a cornerstone of our success.