Insurance Services - Lead Country Commercial Manager - UK

At Tide, we help SMEs save time and money in the running of their businesses by offering business accounts and related banking services, as well as a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.

The Insurance Services team is responsible for driving adoption and usage of key insurance products for Small Business Owners. This includes a range of insurance products including public liability, employer liability, professional indemnity, tools & materials and device cover – with ambitions to significantly expand this product suite. These are sold to members and wider UK SMEs across multiple channels, and feature in ATL acquisition communications.

We’re looking for an exceptional Lead Country Commercial Manager to drive revenue growth from our existing Insurance products, launch new products to market, and drive our external GTM (e.g. ATL advertising with insurance products as the lead). You will sit at the heart of Tide’s commercial function, and be responsible for collaborating with cross-functional teams to understand product performance, uncover opportunities, and work across multiple areas to deliver.

This role will require a relentless focus on the numbers and our members, product prioritisation, and detailed planning to ensure revenue targets are hit and customer lifetime value is always increasing. You will be responsible for the strategy and implementation of core activities to drive sales and renewals of Insurance, requiring close partnership with marketing teams to ensure seamless delivery of ‘always on’ campaign activity.

Some of the things you’ll be doing:

• Revenue Ownership & Forecasting: Partner closely with Finance and key stakeholders to set, track, and refine financial projections for Insurance products, ensuring revenue accountability and proactive identification of risks and opportunities.
• Analytics-Driven Insight: With the support of the BI team, analyse member behaviour, segment audiences, and measure subscription cohort performance. Translate this data into clear recommendations that shape product prioritisation, pricing, positioning and communications.
• Product Development: Leverage commercial and analytics insights to partner with the Product teams to address areas of opportunity, shaping product positioning, product-led growth, and in-app UX.
• Launch Strategy: Lead new product launches, partnering with sales and operations teams to deliver best-in-class experiments.
• Stakeholder Management: Communicate regularly with a wide range of stakeholders, including Tide’s Senior Leadership Team and the C-Suite.
• Commercial & Competitor Intelligence: Lead ongoing commercial research and competitive analysis to monitor trends and benchmark to translate it into actionable strategies.
• Member Obsession: Become an expert in the core motivations of our members to focus on bringing their voice to commercial and product design discussions.

What we are looking for:

• Strong commercial acumen: Proven experience in driving commercial impact, partnering with finance to understand performance and identify opportunities to improve.
• 5+ years’ experience leading ‘always on’ activity to drive commercial performance, ideally in Insurance within a fintech environment.
• Strong analytical mindset: Able to review and interpret data to develop hypotheses and assumptions.
• Proven GTM track record: Delivering holistic, high impact omni-channel campaigns.
• Exceptional project management skills: Able to juggle multiple launches and tactical tests in a fast-moving environment.
• Creative collaborator: Builds relationships across teams and crafts compelling messaging.
• Self-starter attitude: Works backwards from targets and adapts when priorities shift.

What you’ll get in return:

• Competitive salary
• Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
• Hundreds of perks and discounts through Vitality Health Insurance
• 24/7 Employee Assistance Programme
• 25 days holiday with the ability to buy extra days
• Professional L&D budget
• Referral bonus when you bring your friends to join Tide
• Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution
• Spacious brand new office in Liverpool street with an all-day snacks bar
• Enhanced family-friendly leave
• 24 hours paid volunteering time off per year
• Flexible work from home or at the office arrangement
• Sabbatical leave

Tide is a place for everyone. We believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We celebrate diversity in our workforce as a cornerstone of our success.

Disclaimer: Tide does not charge any fees at any stage of the recruitment process. All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.