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- Tasks: Lead the strategy and success of Tide's Savings and Investments products across multiple markets.
- Company: Join Tide, a fast-growing business management platform empowering over 1 million small businesses globally.
- Benefits: Enjoy flexible remote work, generous leave, mental health support, and team socials.
- Why this job: Be part of a dynamic team driving innovation in financial services while making a real impact.
- Qualifications: 7+ years in product marketing or commercial strategy, ideally in fintech or financial services.
- Other info: Tide values diversity and inclusivity, fostering a culture where every voice is heard.
The predicted salary is between 43200 - 72000 £ per year.
Senior Commercial Manager – Financial Services (Savings & Investments)
United Kingdom
ABOUT TIDE
At Tide, we are building a business management platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.
Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2,000 employees.
Tide is rapidly growing, expanding into new products and markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.
ABOUT THE TEAM
The Financial Services team at Tide is a multi-disciplinary group focussed on delivering propositions that help Tide members to grow their businesses through new financial products. With a specific focus on savings, investments and merchant acquiring opportunities, the team brings together product, engineering, operations and data analytics expertise to bring new member experiences to market.
ABOUT THE ROLE
As a Senior Commercial Manager within our Financial Services team, you will own the go-to-market strategy and commercial success of Tide’s Savings and Investments product portfolio. Reporting directly to the UK CEO, you’ll work across multiple markets, collaborating closely with Product, Engineering, Marketing, and other cross-functional teams to drive growth, product adoption, and customer engagement.
This is a highly strategic and hands-on role requiring deep domain knowledge, commercial acumen, and a sharp understanding of customer needs across different regions.
SOME OF THE THINGS YOU’LL BE DOING
- Multi-Market Revenue Ownership: Own and drive revenue growth for our Savings and Investments products across key markets. Set and deliver on commercial goals by aligning product development, pricing, and go-to-market strategies.
- Customer & Market Insight: Conduct in-depth research into customer behaviour, competitive dynamics, and regulatory landscapes across multiple regions. Use insights to guide product positioning and commercial decision-making.
- Product Strategy & Development: Partner with global Product Managers to shape the roadmap for our Savings and Investments offerings. Ensure relevance across markets while maintaining compliance and consistency with Tide’s global vision.
- Go-To-Market Leadership: Define and execute product marketing plans, including messaging, positioning, launch strategy, and lifecycle marketing. Work with regional teams to tailor initiatives for local audiences.
- Content & Collateral Creation: Develop high-impact content and sales materials that clearly communicate value propositions and comply with relevant regulatory requirements.
- Operational & Launch Readiness: Work cross-functionally to ensure the successful launch and adoption of new features. Support QA, training, and go-live processes.
- Stakeholder Management: Be the central point of coordination across global and local teams to ensure strategic alignment and timely delivery of marketing initiatives.
WHAT WE ARE LOOKING FOR
- 7+ years of experience in product marketing, commercial strategy, or go-to-market roles, ideally within fintech, SaaS, or financial services.
- Proven success in driving commercial outcomes for banking, savings, investment, or payment products.
- Strong analytical skills, with experience using data to shape marketing and product strategies.
- Excellent project management and stakeholder engagement abilities across global, cross-functional teams.
- A global mindset with experience localizing offerings and navigating compliance requirements across markets.
- Comfortable working in a fast-paced, ambiguous environment—able to create structure where needed.
- A proactive, hands-on approach—you take ownership and work backwards from outcomes.
WHAT YOU WILL GET IN RETURN
- 25 days of paid annual leave
- 3 additional days for volunteering or L&D
- Share options
- Employer pension contribution
- Extended parental leave
- Mental health support via Plumm
- One-off home office setup budget
- Global remote work – up to 90 days per country outside the UK
- Team socials and offsites
- Sabbatical leave options
- Option to keep your work device permanently (eligibility applies)
TIDEAN WAYS OF WORKING
At Tide, we champion a flexible workplace model thatsupports both in-person and remote work to cater to the specific needs of our different teams.
While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.
TIDE IS A PLACE FOR EVERYONE
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members\’ diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.
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Senior Commercial Manager – Financial Services (Savings & Investments) United Kingdom employer: Tide Platform Limited
Contact Detail:
Tide Platform Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Commercial Manager – Financial Services (Savings & Investments) United Kingdom
✨Tip Number 1
Familiarise yourself with Tide's mission and values. Understanding how they empower small businesses will help you align your experience and ideas with their goals during discussions.
✨Tip Number 2
Research the competitive landscape of savings and investment products in the fintech space. Being able to discuss current trends and competitors will demonstrate your industry knowledge and strategic thinking.
✨Tip Number 3
Prepare to showcase your analytical skills by thinking of examples where you've used data to drive commercial outcomes. This will be crucial in demonstrating your fit for the role's requirements.
✨Tip Number 4
Network with current or former Tide employees on platforms like LinkedIn. Gaining insights from their experiences can provide you with valuable information that could set you apart in the interview process.
We think you need these skills to ace Senior Commercial Manager – Financial Services (Savings & Investments) United Kingdom
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, commercial strategy, or go-to-market roles, especially within fintech or financial services. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of Tide's mission and how your background aligns with their goals. Mention specific achievements in driving commercial outcomes and your analytical skills that would benefit the Financial Services team.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data to shape marketing and product strategies. This could include metrics from previous roles that demonstrate your impact on revenue growth or customer engagement.
Highlight Stakeholder Management Experience: Emphasise your project management and stakeholder engagement abilities. Provide examples of how you've successfully coordinated across global and local teams to deliver marketing initiatives, showcasing your ability to work in a fast-paced environment.
How to prepare for a job interview at Tide Platform Limited
✨Understand Tide's Mission
Before the interview, make sure you fully grasp Tide's mission to empower small businesses. Familiarise yourself with their products and how they help save time and money for their members. This will show your genuine interest in the company and its goals.
✨Showcase Your Commercial Acumen
As a Senior Commercial Manager, you'll need to demonstrate your ability to drive revenue growth. Prepare examples from your past experiences where you've successfully developed and executed go-to-market strategies, particularly in financial services or fintech.
✨Highlight Analytical Skills
Tide values strong analytical skills, so be ready to discuss how you've used data to inform product strategies and marketing decisions. Bring specific examples of how your insights have led to successful outcomes in previous roles.
✨Prepare for Stakeholder Management Questions
Given the cross-functional nature of the role, expect questions about your experience in managing stakeholders. Be prepared to share instances where you've coordinated with global teams and ensured alignment on strategic initiatives.
