At a Glance
- Tasks: Lead and optimise international paid search campaigns across 35+ markets.
- Company: Join Ticketmaster, a global leader in live entertainment marketing.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Shape the future of paid search strategy and reach millions of fans worldwide.
- Qualifications: Experience in Google Ads, team management, and data-driven decision making.
- Other info: Dynamic environment with a focus on innovation and continuous improvement.
The predicted salary is between 55000 - 70000 £ per year.
Line Manager: Senior Director, International Performance Marketing
Working Hours: Permanent, Full-Time
The Team
Ticketmaster International, a Live Nation Entertainment company, is currently seeking a highly motivated, exceptionally data-oriented and strategic Senior Performance Marketing Manager (Search) to join the International Marketing team. The Performance Marketing team is part of the International Marketing department at Ticketmaster. Our team leads on marketing strategy and best practice for all main paid and organic traffic sources across 35+ markets globally. We support each market with guidance on campaign activation, reporting and measurement to make sure fans around the world find the tickets they are looking for and clients receive the highest return on their investment with us.
The Job
Reporting into our Senior Director, International Performance Marketing, you’ll work with a direct report to manage automated PPC campaigns across a diverse portfolio of international markets. You’ll also provide guidance and best practice support for paid search activity across 35+ markets. This role calls for a detail-oriented, data-driven approach to campaign management, with a focus on monitoring performance and making improvements where needed. You’ll help ensure campaigns run smoothly and meet Ticketmaster’s standards for quality and effectiveness. If you’re looking to take the next step and play a key role in shaping paid search strategy internationally, this could be a great fit. You’ll enjoy working in a collaborative environment, contributing to campaigns that reach millions of fans worldwide. You’ll see your work live across 35+ countries, reaching over 50 million fans each year, all while being part of a supportive and dynamic team.
What You Will Be Doing
- Manage and deliver automated paid search campaigns for 20+ markets, expanding into new markets as part of our 2026 roadmap.
- Support local teams across 35+ markets with campaign set-up, troubleshooting, optimisation, and reporting, including monthly regional calls.
- Mentor and guide the Senior Paid Search Executive to ensure smooth campaign execution.
- Monitor and report on campaign performance, identifying opportunities for improvement and implementing changes to enhance efficiency.
- Collaborate with MarTech and Insights teams on projects that improve scale and efficiency, including automation, measurement, attribution, and reporting.
- Encourage continuous improvement by reviewing results, testing new approaches, and sharing learnings with the wider team.
- Keep up to date with industry trends and platform updates to maintain competitive and compliant campaigns.
What You Need To Know
- Significant experience managing campaigns in Google Ads and SA360.
- Previous experience managing teams, desired.
- Previous ownership of a multi-million-dollar paid media budget with strong record of delivering growth and ROI improvement through data-driven decision making.
- Experience working on e-commerce businesses or equivalent industries with large inventory.
- Strong project management skills to stay on top of tactical execution, prioritising amongst many competing demands to ensure that short-term goals supporting long-term initiatives are achieved with an appropriate sense of urgency.
- High attention to detail, top-notch analytical skills, comfortable validating large amounts of data and the ability to make data-informed decisions to drive direction and alignment with business partners (preferred tools: Google Analytics, Tableau…).
- Strong grasp of experimentation techniques and critical thinking skills to improve testing implementation and infrastructure, driving a test-and-learn agenda to advance channel capabilities.
- Creative thinking with a track record of driving adoption of new ideas and concepts, and pioneering new approaches within your team or company.
- Bachelor's degree or equivalent experience.
Desired Requirements
- Strong experience working with templatised PPC tools, specifically SA360 – experience working with scaled campaign automation.
- Google Skillshop Certification and Facebook Blueprint Certification would be a bonus.
You (behavioural Skills)
- You are looking for a step up and to be a strategic leader for paid search in a fast-paced, international setting.
- Exceptional verbal and written communication and presentation skills - you will be the go-to person for campaign and channel strategies.
- Exceptional interpersonal skills are a prerequisite for success - Proven ability to influence.
- A quick, creative thinker with attention to detail within a fast-paced environment.
- Strong analytical and creative problem-solving skills.
- Enthusiastic, self-motivated individual.
- Ability to effectively manage targets and deadlines.
- Ability to work on multiple projects simultaneously.
- Innate willingness to roll up your sleeves.
EQUAL OPPORTUNITIES
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
Senior Performance Marketing Manager (Search) employer: Ticketmaster
Contact Detail:
Ticketmaster Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Performance Marketing Manager (Search)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms. This will help you articulate your thoughts clearly and confidently when it’s time to shine in front of the hiring team.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the role and the company.
We think you need these skills to ace Senior Performance Marketing Manager (Search)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Senior Performance Marketing Manager role. Highlight your data-driven approach and any relevant campaign management experience to catch our eye!
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about performance marketing and how you can contribute to our team. Share specific examples of your past successes in managing PPC campaigns and driving ROI.
Showcase Your Analytical Skills: Since this role is all about data, don’t shy away from showcasing your analytical prowess. Mention tools like Google Analytics or Tableau that you've used to monitor campaign performance and make informed decisions.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. It’s the best way for us to receive your application and get you on our radar quickly!
How to prepare for a job interview at Ticketmaster
✨Know Your Numbers
As a Senior Performance Marketing Manager, you'll need to demonstrate your data-driven approach. Brush up on key metrics related to PPC campaigns and be ready to discuss how you've used data to drive decisions in past roles. This shows you understand the importance of analytics in optimising campaign performance.
✨Showcase Your Leadership Skills
Since this role involves mentoring a team member, prepare examples of how you've successfully led teams in the past. Highlight your experience in managing budgets and driving growth through strategic decision-making. This will help illustrate your capability as a strategic leader in a fast-paced environment.
✨Stay Ahead of Trends
The industry is always evolving, especially with AI applications in marketing. Make sure you're up to date with the latest trends and tools in paid search. Bring insights or case studies to the interview that demonstrate your proactive approach to staying informed and adapting strategies accordingly.
✨Prepare for Scenario Questions
Expect to face scenario-based questions that assess your problem-solving skills and creativity. Think about challenges you've encountered in previous roles and how you overcame them. This will showcase your analytical thinking and ability to implement effective solutions in real-time.