At a Glance
- Tasks: Execute and optimise paid search campaigns across international markets.
- Company: Join Ticketmaster, a leader in live entertainment with a vibrant culture.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Be part of a diverse team that values creativity and collaboration.
- Why this job: Make a real impact on global campaigns and connect fans to live events.
- Qualifications: Experience in paid search campaigns and strong analytical skills required.
The predicted salary is between 60750 - 74250 £ per year.
Location: London, United Kingdom (Hybrid)
Division: Ticketmaster International
Line Manager: Associate Director Paid Search
Contract: Permanent, Full-Time
THE TEAM
Ticketmaster International, a Live Nation Entertainment company, is currently seeking a highly motivated and data-oriented Senior Paid Search Exec to join the International Marketing team. Our mission is to grow Ticketmaster’s EMEA, APAC & LATAM business by delivering efficient and creative solutions to all 30+ markets we support. As Senior Paid Search Exec you will be at the forefront of this exciting new phase of our journey, working closely with your line manager to deliver results while broadening and deepening your skill set; all to make sure fans around the world find the tickets they are looking for and clients receive the highest return on their investment with us.
THE JOB
Reporting into our Associate Director Paid Search, you will own paid search campaign execution and performance across our international markets. You’ll be a member of a dynamic, international team while working for one of the biggest names in live entertainment. You will maintain strong working relationships with the broader international team, local market stakeholders around the world as well as our platform partners. You will be the hands-on expert when it comes to the campaign creation, optimisation, measurement and reporting of Paid Search; constantly informing best practice and strategies to drive better efficiency and scalability. To be successful in this role you should have excellent communication skills, data-driven decision-making skills and strong attention to detail. You will be challenged to propose and execute new ideas and establish best practices for campaigns and the teams. You’ll get to see your campaigns live across 30+ different countries, reaching more than 50 million fans a year, whilst enjoying a great and supportive working environment.
WHAT YOU WILL BE DOING
- Hands-on day-to-day execution and optimisation of paid search campaigns across EMEA, APAC & LATAM
- Independently improve our use of campaign automation and run smarter, more effective campaigns
- Leverage AI to improve our campaign performance, reporting, testing roadmap and to find optimisation opportunities in your campaigns.
- Own weekly reporting against commercial objectives within the team, with monthly and quarterly reports to stakeholders.
- Regularly conducting hygiene checks and account maintenance to protect performance.
- Drive a rigorous testing and optimisation culture, implementing a framework to continuously drive incremental campaign impact and identify areas of opportunity
- Monitor competitor and industry trends to inform investment, including emerging channels and measurement changes.
WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)
- Hands-on experience executing, optimising and reporting on paid search campaigns using SA360 or equivalent.
- Experience using product feeds to automate paid search campaigns
- Previously worked on medium to big paid media budgets with a strong record of delivering growth and ROI improvement through data-driven decision making
- Strong project management and time management skills, ability to respond to shifting priorities in a fast-paced working environment.
- High attention to detail and strong analytical ability when dealing with large data sets (preferred tools: Google Analytics, Excel, DOMO…).
- Creative thinking with a track record of driving adoption of new ideas and concepts, and pioneering new approaches within your team or company
- Bachelor’s degree or equivalent experience
Desired Requirements
- Experience working on e-commerce businesses or equivalent industries with large inventory.
- Google Skillshop Certification a plus
YOU (BEHAVIOURAL SKILLS)
- You have strong paid search experience, preferably in an international setting.
- Exceptional verbal and written communication and presentation skills - you will be the go-to person for campaign and channel insight.
- You are able to work in a dynamic, fast-paced environment, with various teams around the world, where you can continue to improve and progress your marketing knowledge of paid search and analytics.
- Exceptional interpersonal skills are a prerequisite for success.
- Proven ability to influence stakeholders.
- Enthusiastic, self-motivated individual
- Ability to effectively manage targets and deadlines
LIFE AT TICKETMASTER
We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company. Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision. We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our work is guided by our values:
- Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.
- Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team
- Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent
- Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive
EQUAL OPPORTUNITIES
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms. Ticketmaster may use artificial intelligence (AI) tools to support application screening and assessment. All hiring decisions are made with human review.
Senior Paid Search Executive employer: Ticketmaster
At Ticketmaster, we pride ourselves on being a leading employer in the live entertainment industry, offering a dynamic work culture that fosters collaboration and innovation. Our London-based team enjoys a hybrid work environment, competitive benefits, and ample opportunities for professional growth, all while contributing to our mission of connecting fans with unforgettable live experiences. Join us to be part of a passionate team that values integrity, teamwork, and belonging, ensuring every employee can thrive and make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Search Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ticketmaster and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ticketmaster are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ticketmaster on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ticketmaster. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Paid Search Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ticketmaster. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ticketmaster:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ticketmaster’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ticketmaster
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ticketmaster will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ticketmaster, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
