Senior Manager, Performance Marketing Strategy and Planning (Maternity Cover) in City of Westminster

Reporting to the Associate Director, Performance Marketing Strategy and Planning, this role will lead cross-channel paid media strategy and automation across EMEA, LATAM, and APAC. The position is focused on driving efficiency, scalability, and measurable performance improvements across paid search, paid social, and programmatic channels. You will translate business priorities into data-driven investment strategies, ensuring paid media budgets are optimally allocated across markets and inventory types (e.g.: Resale, VIP).

Supporting as the central point of contact for regional leadership and finance, you will guide investment decisions, performance trade-offs, and long-term automation planning. You will support your manager to assess local paid budget allocation and agency partnerships. Working closely with channel leads, finance, and product teams, you will define clear pathways to improve campaign effectiveness and scale automation capabilities. This includes expanding paid marketing automation into new LATAM and APAC markets, as well as introducing additional inventory types across established EMEA markets.

Your understanding of performance marketing will inform automation solutions that deliver both immediate impact and sustainable growth. You will also partner with SEO and CRM teams to optimise the balance between paid and organic channels, maximising efficiency and incremental growth across the customer journey. Success in this role requires strong cross-functional collaboration, analytical rigour, and the ability to turn complex performance data into a clear strategic direction. You will continuously test, refine, and codify best practices to elevate campaign efficiency and automation maturity across international markets, operating effectively in a fast-paced, global environment.

Responsibilities

• Own the cross-channel plan: Build clear roadmaps for channel diversification, budget allocation and performance targets by market, inventory type and sub-category (e.g., West End, VIP packages).
• Drive measurable performance: Support the setting and monitor regional targets; guide campaign execution with a test-and-learn framework that improves efficiency and incrementality across paid search, paid social and programmatic.
• Deliver profitability at scale: Partner with global and local finance stakeholders to understand margin mix by market and inventory to guide strategic paid investment across EMEA, APAC and LATAM.
• Enable automation at scale: Partner with global Product/Engineering to unlock and roll out paid marketing automation across markets, balancing short-term impact with long-term scalability.
• Lead quarterly business reviews: Present cross-channel performance, insights and recommendations to local marketing leads and senior stakeholders.
• Champion measurement & reporting: Collaborate with MarTech and Insight teams on attribution and reporting that surfaces market-level insights and informs investment decisions.
• Upskill and influence: Provide guidance and best practices to regional teams; evaluate agency partnerships where relevant.
• Scan the market: Monitor competitor/industry trends, platform changes and emerging channels to inform investment strategy and measurement to ensure our efficiency at scale in a marketplace that is constantly becoming more competitive.

Qualifications

• Deep performance marketing experience managing large, complex inventories and marketplaces.
• Hands-on automation expertise in paid search or social, with a track record of building automated workflows that improve scale and efficiency.
• Budget ownership of multi-million-dollar paid media portfolios, with evidence of delivering growth and ROI through data-driven decisions and strong financial acumen.
• Platform & tooling fluency: advanced analytical skills using tools such as Excel, Google Analytics and DOMO.
• Project leadership: Strong prioritisation and program management, balancing near-term delivery with long-term initiatives.
• Experimentation mindset: Solid grasp of testing design and analysis to advance channel capabilities and infrastructure.

You (Behavioural Skills)

• Exceptional verbal and written communication and presentation skills - you will be the go-to person for campaign and channel strategies.
• Exceptional interpersonal skills are a prerequisite for success - Proven ability to influence.
• A quick, creative thinker with attention to detail within a fast-paced environment.
• Strong analytical and creative problem-solving skills.
• Enthusiastic, self-motivated individual.
• Ability to effectively manage targets and deadlines.
• Ability to work on multiple projects simultaneously.
• Innate willingness to roll up your sleeves.