At a Glance
- Tasks: Lead cross-channel performance marketing strategy and drive measurable improvements across global markets.
- Company: Join Ticketmaster International, part of Live Nation Entertainment, a leader in live events.
- Benefits: Hybrid work model, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on innovation and collaboration.
- Why this job: Make an impact in the exciting world of live entertainment and marketing.
- Qualifications: Experience in performance marketing and strong analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
Location: London, United Kingdom (Hybrid). Division: Ticketmaster International. Line Manager: Associate Director, Performance Marketing Strategy and Planning. Working Hours: Maternity Cover until February 2027, Full‑Time.
The Team
Ticketmaster International, a Live Nation Entertainment company, is currently seeking a highly motivated, exceptionally data‑oriented and strategic Senior Manager Performance Marketing Strategy and Planning (Maternity Cover) to join the International Marketing team immediately until February 2027. The Performance Marketing team is part of the International Marketing department at Ticketmaster. Our team leads on marketing strategy and best practice for all main paid and organic traffic sources across 35+ markets globally. We support each market with guidance on campaign activation, reporting and measurement to make sure fans around the world find the tickets they are looking for and clients receive the highest return on their investment with us.
The Job
Reporting to the Associate Director, Performance Marketing Strategy and Planning, this role will lead cross‑channel paid media strategy and automation across EMEA, LATAM, and APAC. The position focuses on driving efficiency, scalability, and measurable performance improvements across paid search, paid social, and programmatic channels. You will translate business priorities into data‑driven investment strategies, ensuring paid media budgets are optimally allocated across markets and inventory types (e.g. Resale, VIP). Supporting the central point of contact for regional leadership and finance, you will guide investment decisions, performance trade‑offs, and long‑term automation planning. You will support your manager to assess local paid budget allocation and agency partnerships. Working closely with channel leads, finance, and product teams, you will define clear pathways to improve campaign effectiveness and scale automation capabilities. This includes expanding paid marketing automation into new LATAM and APAC markets and introducing additional inventory types across established EMEA markets. Your understanding of performance marketing will inform automation solutions that deliver both immediate impact and sustainable growth.
You will also partner with SEO and CRM teams to optimise the balance between paid and organic channels, maximising efficiency and incremental growth across the customer journey. Success in this role requires strong cross‑functional collaboration, analytical rigour, and the ability to turn complex performance data into a clear strategic direction. You will continuously test, refine, and codify best practices to elevate campaign efficiency and automation maturity across international markets, operating effectively in a fast‑paced, global environment.
What You Will Be Doing
- Own the cross‑channel plan: Build clear roadmaps for channel diversification, budget allocation and performance targets by market, inventory type and sub‑category (e.g. West End, VIP packages).
- Drive measurable performance: Support the setting and monitor regional targets; guide campaign execution with a test‑and‑learn framework that improves efficiency and incrementality across paid search, paid social and programmatic.
- Deliver profitability at scale: Partner with global and local finance stakeholders to understand margin mix by market and inventory to guide strategic paid investment across EMEA, APAC and LATAM.
- Enable automation at scale: Partner with global Product/Engineering to unlock and roll out paid marketing automation across markets, balancing short‑term impact with long‑term scalability.
- Lead quarterly business reviews: Present cross‑channel performance, insights and recommendations to local marketing leads and senior stakeholders.
- Champion measurement and reporting: Collaborate with MarTech and Insight teams on attribution and reporting that surfaces market‑level insights and informs investment decisions.
- Upskill and influence: Provide guidance and best practices to regional teams; evaluate agency partnerships where relevant.
- Scan the market: Monitor competitor/industry trends, platform changes and emerging channels to inform investment strategy and measurement to ensure our efficiency at scale in a marketplace that is constantly becoming more competitive.
What You Need to Know (or Technical Skills)
- Deep performance marketing experience managing large, complex inventories and marketplaces.
- Hands‑on automation expertise in paid search or social with a track record of building automated workflows that improve scale and efficiency.
- Budget ownership of multi‑million‑dollar paid media portfolios, with evidence of delivering growth and ROI through data‑driven decisions and strong financial acumen.
- Platform & tooling fluency: advanced analytical skills using tools such as Excel, Google Analytics and DOMO.
- Project leadership: strong prioritisation and program management, balancing near‑term delivery with long‑term initiatives.
- Experimentation mindset: solid grasp of testing design and analysis to advance channel capabilities and infrastructure.
Behavioural Skills
- Exceptional verbal and written communication and presentation skills – you will be the go‑to person for campaign and channel strategies.
- Exceptional interpersonal skills are a prerequisite for success – proven ability to influence.
- A quick, creative thinker with attention to detail within a fast‑paced environment.
- Strong analytical and creative problem‑solving skills.
- Enthusiastic, self‑motivated individual.
- Ability to effectively manage targets and deadlines.
- Ability to work on multiple projects simultaneously.
- Innate willingness to roll up your sleeves.
LIFE AT TICKETMASTER
We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company. Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision. We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
EQUAL OPPORTUNITIES
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and home life. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.
Senior Manager, Performance Marketing Strategy and Planning (Maternity Cover) employer: Ticketmaster UK Limited
At Ticketmaster, we pride ourselves on fostering a vibrant and inclusive work culture that champions diversity and encourages personal and professional growth. As part of Live Nation Entertainment, our employees benefit from a dynamic environment where passion for live events meets strategic innovation, offering unique opportunities to lead impactful marketing initiatives across global markets. Join us in London, where you can thrive in a hybrid work setting while contributing to a mission that connects fans with unforgettable experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Performance Marketing Strategy and Planning (Maternity Cover)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their performance marketing strategies and come armed with ideas on how you can contribute. Show them you’re not just another candidate, but someone who’s genuinely interested in their mission.
✨Tip Number 3
Practice your pitch! Be ready to explain your experience and how it aligns with the role. Use specific examples from your past work that demonstrate your skills in performance marketing and data-driven decision-making.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. It shows your enthusiasm for the role and gives you another chance to reiterate why you’re the perfect fit.
We think you need these skills to ace Senior Manager, Performance Marketing Strategy and Planning (Maternity Cover)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Manager role. Highlight your experience in performance marketing and how it aligns with our goals at Ticketmaster. We want to see how you can drive measurable performance and efficiency!
Showcase Your Data Skills:Since this role is all about data-driven decisions, don’t shy away from showcasing your analytical skills. Include specific examples of how you've used data to inform marketing strategies or improve campaign performance. We love numbers!
Be Clear and Concise:When writing your application, keep it clear and to the point. Use bullet points where necessary to make it easy for us to read. We appreciate a well-structured application that gets straight to the heart of your achievements.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Ticketmaster!
How to prepare for a job interview at Ticketmaster UK Limited
✨Know Your Numbers
As a Senior Manager in Performance Marketing, you'll need to demonstrate your analytical skills. Brush up on key metrics related to paid media performance, such as ROI and CPA. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Automation Expertise
Since this role involves automation at scale, prepare examples of how you've implemented automated workflows in previous positions. Highlight specific tools you've used and the impact they had on campaign efficiency.
✨Understand the Market Landscape
Familiarise yourself with current trends in performance marketing, especially within the live entertainment sector. Be prepared to discuss how you would approach competitor analysis and adapt strategies based on market changes.
✨Communicate Clearly and Confidently
Exceptional communication skills are crucial for this role. Practice articulating your thoughts clearly, especially when discussing complex strategies. Consider preparing a brief presentation on a past campaign to showcase your ability to convey insights effectively.
