At a Glance
- Tasks: Lead cross-channel paid media strategy and drive measurable performance improvements.
- Company: Join Ticketmaster International, part of Live Nation Entertainment, a leader in live events.
- Benefits: Enjoy a hybrid work environment, competitive salary, and opportunities for professional growth.
- Other info: Inclusive culture that values diversity and encourages personal and professional development.
- Why this job: Make an impact in the dynamic world of live entertainment marketing.
- Qualifications: Experience in performance marketing and strong analytical skills required.
The predicted salary is between 60000 - 80000 € per year.
Location: London, United Kingdom (Hybrid)
Division: Ticketmaster International
Line Manager: Associate Director, Performance Marketing Strategy and Planning
Working Hours: Maternity Cover until February 2027, Full-Time
THE TEAM
Ticketmaster International, a Live Nation Entertainment company, is currently seeking a highly motivated, exceptionally data-oriented and strategic Senior Manager Performance Marketing Strategy and Planning (Maternity Cover) to join the International Marketing team immediately until February 2027. The Performance Marketing team is part of the International Marketing department at Ticketmaster. Our team leads on marketing strategy and best practice for all main paid and organic traffic sources across 35+ markets globally.
THE JOB
Reporting to the Associate Director, Performance Marketing Strategy and Planning, this role will lead cross-channel paid media strategy and automation across EMEA, LATAM, and APAC. The position is focused on driving efficiency, scalability, and measurable performance improvements across paid search, paid social, and programmatic channels.
You will translate business priorities into data-driven investment strategies, ensuring paid media budgets are optimally allocated across markets and inventory types (e.g.: Resale, VIP). Supporting as the central point of contact for regional leadership and finance, you will guide investment decisions, performance trade-offs, and long-term automation planning. You will support your manager to assess local paid budget allocation and agency partnerships.
Working closely with channel leads, finance, and product teams, you will define clear pathways to improve campaign effectiveness and scale automation capabilities. This includes expanding paid marketing automation into new LATAM and APAC markets, as well as introducing additional inventory types across established EMEA markets. Your understanding of performance marketing will inform automation solutions that deliver both immediate impact and sustainable growth.
You will also partner with SEO and CRM teams to optimise the balance between paid and organic channels, maximising efficiency and incremental growth across the customer journey.
Success in this role requires strong cross-functional collaboration, analytical rigour, and the ability to turn complex performance data into a clear strategic direction. You will continuously test, refine, and codify best practices to elevate campaign efficiency and automation maturity across international markets, operating effectively in a fast-paced, global environment.
WHAT YOU WILL BE DOING
- Own the cross-channel plan: Build clear roadmaps for channel diversification, budget allocation and performance targets by market, inventory type and sub-category (e.g., West End, VIP packages).
- Drive measurable performance: Support the setting and monitor regional targets; guide campaign execution with a test-and-learn framework that improves efficiency and incrementality across paid search, paid social and programmatic.
- Deliver profitability at scale: Partner with global and local finance stakeholders to understand margin mix by market and inventory to guide strategic paid investment across EMEA, APAC and LATAM.
- Enable automation at scale: Partner with global Product/Engineering to unlock and roll out paid marketing automation across markets, balancing short-term impact with long-term scalability.
- Lead quarterly business reviews: Present cross-channel performance, insights and recommendations to local marketing leads and senior stakeholders.
- Champion measurement & reporting: Collaborate with MarTech and Insight teams on attribution and reporting that surfaces market-level insights and informs investment decisions.
- Upskill and influence: Provide guidance and best practices to regional teams; evaluate agency partnerships where relevant.
- Scan the market: Monitor competitor/industry trends, platform changes and emerging channels to inform investment strategy and measurement.
WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)
- Deep performance marketing experience managing large, complex inventories and marketplaces.
- Hands-on automation expertise in paid search or social, with a track record of building automated workflows that improve scale and efficiency.
- Budget ownership of multi-million-dollar paid media portfolios, with evidence of delivering growth and ROI through data-driven decisions and strong financial acumen.
- Platform & tooling fluency: advanced analytical skills using tools such as Excel, Google Analytics and DOMO.
- Project leadership: Strong prioritisation and program management, balancing near-term delivery with long-term initiatives.
- Experimentation mindset: Solid grasp of testing design and analysis to advance channel capabilities and infrastructure.
YOU (BEHAVIOURAL SKILLS)
- Exceptional verbal and written communication and presentation skills.
- Exceptional interpersonal skills are a prerequisite for success - Proven ability to influence.
- A quick, creative thinker with attention to detail within a fast-paced environment.
- Strong analytical and creative problem-solving skills.
- Enthusiastic, self-motivated individual.
- Ability to effectively manage targets and deadlines.
- Ability to work on multiple projects simultaneously.
- Innate willingness to roll up your sleeves.
LIFE AT TICKETMASTER
We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company. Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.
EQUAL OPPORTUNITIES
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work.
Senior Manager, Performance Marketing Strategy and Planning (Maternity Cover) in London employer: Ticketmaster UK Limited
At Ticketmaster, we pride ourselves on fostering a vibrant and inclusive work culture that champions teamwork, integrity, and personal growth. As part of Live Nation Entertainment, our London-based team offers unique opportunities for professional development in the dynamic world of live events, while enjoying a hybrid work model that promotes work-life balance. Join us to make a meaningful impact in connecting fans with unforgettable experiences across the globe.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Performance Marketing Strategy and Planning (Maternity Cover) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you tailor your responses and show that you're genuinely interested in being part of the team.
✨Tip Number 3
Practice your pitch! Be ready to explain your experience and how it relates to the role. Highlight your achievements in performance marketing and be prepared to discuss how you can drive measurable results for the company.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in leaving a positive impression. It shows your enthusiasm for the role and keeps you on their radar.
We think you need these skills to ace Senior Manager, Performance Marketing Strategy and Planning (Maternity Cover) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in performance marketing. Use keywords from the job description to show that you understand what we're looking for.
Showcase Your Data Skills:Since this role is all about data-driven decisions, don’t forget to include specific examples of how you've used data to drive marketing strategies in your previous roles. We love numbers!
Be Clear and Concise:When writing your application, keep it straightforward. We appreciate clarity, so avoid jargon and get straight to the point about your achievements and skills.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way to ensure it gets into the right hands and shows your enthusiasm for joining our team!
How to prepare for a job interview at Ticketmaster UK Limited
✨Know Your Numbers
As a Senior Manager in Performance Marketing, you'll need to demonstrate your analytical skills. Brush up on key metrics related to paid media performance, such as ROI and CPA. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Strategic Mindset
Prepare to talk about your experience in developing cross-channel marketing strategies. Think of specific examples where you’ve successfully allocated budgets across different markets or inventory types. This will show that you can think strategically and act decisively.
✨Collaboration is Key
This role requires strong cross-functional collaboration. Be prepared to share examples of how you've worked with finance, product teams, or regional leads in the past. Highlight your interpersonal skills and how they helped achieve common goals.
✨Stay Ahead of Trends
Familiarise yourself with current trends in performance marketing and automation. Be ready to discuss how you've adapted to changes in the industry and how you plan to keep Ticketmaster ahead of the competition. Showing that you're proactive will impress your interviewers.
