At a Glance
- Tasks: Lead product marketing strategies and drive market success for innovative SaaS solutions.
- Company: Join a leading B2B SaaS company with a dynamic growth mindset.
- Benefits: Competitive salary, bonus, equity participation, and hybrid work model.
- Other info: Opportunity to mentor a high-potential team and make a real impact.
- Why this job: Be a hands-on leader shaping the future of product marketing in a fast-paced environment.
- Qualifications: Proven B2B SaaS marketing experience and strong leadership skills.
The predicted salary is between 105000 - 105000 £ per year.
Location: London, UK (Hybrid – 3 days per week in the office)
Compensation: LONDON: £105,000 base salary + bonus + equity, 10% annual bonus, Equity participation scheme
About the Company: Our client is a leading international B2B SaaS business helping organisations manage and optimise large frontline and shift‑based workforces. Operating across multiple markets and backed by a globally recognised technology group, the company serves thousands of customers and continues to invest heavily in product innovation and growth. The business combines the pace and ambition of a scale‑up with the stability and resources of a larger technology organisation.
The Opportunity: We're seeking a Director of Product Marketing to lead and evolve the product marketing function during an exciting phase of growth. This is not a traditional corporate leadership role where success is measured by team size. Instead, we're looking for a highly commercial, hands‑on leader who enjoys staying close to the work. This is a true player‑coach position, with approximately 75% of your time focused on execution and 25% dedicated to leadership and team development. You’ll work at the intersection of Product, Sales and Marketing, ensuring the business has a compelling market narrative, effective go‑to‑market strategies, and world‑class sales enablement.
Key Responsibilities:
- Own and drive GTM strategy for new products, features, and strategic initiatives.
- Develop clear positioning, messaging, and value propositions.
- Identify market opportunities, customer needs, and competitive advantages.
- Partner closely with Product teams to translate innovation into commercial outcomes.
- Build and optimise sales playbooks, battlecards, and enablement programmes.
- Create compelling commercial narratives that help sales teams win.
- Deliver sales training and support objection‑handling strategies.
- Drive measurable impact on adoption, pipeline performance, and win rates.
- Lead customer, competitor, and market research initiatives.
- Own persona development, positioning frameworks, and messaging strategy.
- Conduct win/loss analysis and competitive intelligence activities.
- Support lifecycle marketing initiatives that drive customer engagement and growth.
- Lead and develop a small, high‑potential product marketing team, with proven previous experience managing a team.
- Coach and mentor direct reports while maintaining a strong individual contribution.
- Foster a collaborative and commercially focused culture.
You’ll Bring:
- Strong B2B SaaS product marketing experience.
- Significant experience owning go‑to‑market strategy and execution.
- Experience managing and developing at least one direct report.
- A track record of launching products and driving commercial impact.
- Experience creating messaging, positioning, sales playbooks, and battlecards.
- Lifecycle marketing experience.
- Excellent communication and presentation skills.
- The ability to articulate complex products in a clear, compelling, and commercially relevant way.
- A collaborative working style and strong stakeholder management skills.
Sector Experience: Experience in any of the following sectors would be beneficial:
- HR Technology
- Workforce Management
- Payroll Technology
- Vertical SaaS
- SMB SaaS
- Mid‑Market SaaS
However, proven product marketing, go‑to‑market, and sales enablement expertise are significantly more important than sector experience.
Head of Product Marketing employer: THYME
As a leading international B2B SaaS business based in London, we offer an exciting opportunity for the Head of Product Marketing to thrive in a dynamic and innovative environment. Our hybrid work model promotes a healthy work-life balance, while our commitment to employee growth through mentorship and collaboration ensures that you will be supported in your professional journey. With competitive compensation, including a base salary, bonus, and equity participation, we provide a rewarding workplace where your contributions directly impact our success.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Product Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for THYME and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like THYME are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with THYME on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at THYME. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Product Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit THYME. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of THYME:Show us that you’ve done your homework! In your application, briefly mention what you admire about THYME’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at THYME
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at THYME will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At THYME, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
