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- Tasks: Lead THX's digital marketing strategy, optimising website, SEO, and social media for maximum impact.
- Company: Join THX Ltd, a forward-thinking company in the construction industry.
- Benefits: Enjoy a competitive salary, professional development, and a dynamic work environment.
- Why this job: Make a real difference in shaping THX's online presence and brand visibility.
- Qualifications: 4+ years in digital marketing with hands-on experience in web management and analytics.
- Other info: Collaborate with a creative team and grow your skills in a fast-paced setting.
The predicted salary is between 36000 - 60000 £ per year.
THX Ltd Madingley, England, United Kingdom
The Digital Marketing Lead is responsible for driving the strategy, execution and continual improvement of THX’s digital marketing ecosystem. This includes website management & development, SEO, paid digital channels, social media strategy, analytics, and digital optimisation. This role leads the digital content and platform direction for the business, ensuring all digital activity works cohesively to increase visibility, generate leads, support conversion, and elevate the THX brand online. The Digital Marketing Lead will manage the Digital Content Executive and collaborate closely with the wider marketing team, external partners and internal stakeholders.
Key Responsibilities
- Own and develop the THX digital marketing strategy across website, SEO, paid channels and social platforms with the head of marketing.
- Set clear KPIs for digital performance (traffic, conversion, organic growth, paid ROI, engagement).
- Identify optimisation opportunities across all digital touchpoints, driving continuous improvement.
- Website & User Experience
- Manage ongoing website development, UX improvements and content updates.
- Work with developers and designers to maintain a professional, high-performance digital experience.
- Oversee landing pages for campaigns, ensuring strong UX, SEO alignment and conversion design.
- Own the SEO roadmap including technical SEO, on-page enhancements, keyword strategy and ranking improvement.
- Lead content optimisation in partnership with content executive.
- Monitor organic performance and identify opportunities for growth.
- Manage paid digital channels including Google Ads, paid social, remarketing and any emerging channels.
- Allocate budgets, monitor spend, and optimise for cost-efficient results.
- Work with agencies or internal stakeholders as needed to maximise campaign performance.
- Develop and lead multi-channel social strategy, growing reach and engagement across LinkedIn, Instagram, YouTube and other channels.
- Collaborate with the Digital Content Executive on content creation and scheduling.
- Monitor trends and platform changes to keep THX ahead of competitors.
- Own all digital analytics, dashboards and reporting.
- Use insights to guide decision-making across the marketing team.
- Track attribution, digital ROI and funnel contribution from digital activity.
- Line manage, mentor and develop the Digital Content Executive.
- Work closely with Email & Nurture Specialist, Data Coordinator, Telemarketing team to ensure digital campaigns support lead generation.
- Collaborate with external agencies when needed to deliver specialist digital work.
Person Specification
- 4+ years in digital marketing roles with proven responsibility for web, SEO, paid digital and social channels.
- Hands‑on experience managing websites and CMS platforms.
- Demonstrated track record of improving digital performance and implementing channel strategies.
- Experience managing external agencies or freelancers.
- Experience with analytics platforms including GA4, Tag Manager, Search Console and social insights tools.
- Strong understanding of SEO, PPC, paid social, digital attribution and content optimisation.
- Solid project management and ability to prioritise across multiple campaigns.
- Ability to convert data into clear insight and recommendations.
- Strong communication skills, able to collaborate across teams.
- Commercially minded with a performance-driven approach.
- Proactive problem‑solver with curiosity for continuous improvement.
- Able to lead, support and develop junior team members.
- Calm, organised and confident working in a fast‑paced environment.
- Experience in B2B, construction, plant hire or industrial sectors.
- Experience leading paid campaigns in-house.
- Exposure to marketing automation and CRM systems (HubSpot).
- Basic understanding of HTML/CSS for web updates.
- Familiarity with creative tools to brief effectively into design.
- Experience developing multi‑channel digital strategies from scratch.
Seniority level: Mid‑Senior level. Employment type: Full‑time. Job function: Marketing and Sales. Industries: Construction.
Digital Marketing Lead employer: THX Ltd
Contact Detail:
THX Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the digital marketing space. Attend industry events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. Include case studies that highlight your SEO strategies, social media campaigns, and any analytics work you've done. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s digital presence. Check out their website, social media channels, and any recent campaigns. Be ready to discuss how you can enhance their digital marketing strategy and drive results. It shows you're genuinely interested and proactive!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for talented individuals like you. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you that Digital Marketing Lead role!
We think you need these skills to ace Digital Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Lead role. Highlight your experience with SEO, paid channels, and website management. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for digital marketing and how you can drive THX’s strategy forward. Let us know why you’re the perfect fit for our team.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you’ve improved digital performance in previous roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates from us!
How to prepare for a job interview at THX Ltd
✨Know Your Digital Marketing Inside Out
Make sure you brush up on all aspects of digital marketing, especially SEO, paid channels, and social media strategies. Be ready to discuss specific campaigns you've managed and the results they achieved, as this will show your hands-on experience.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used analytics tools like GA4 or Tag Manager in previous roles. Bring examples of how you've turned data into actionable insights that improved digital performance, as this is crucial for the role.
✨Demonstrate Leadership and Collaboration
Since you'll be managing a team and collaborating with various stakeholders, think of examples where you've successfully led projects or mentored others. Highlight your communication skills and how you foster teamwork to achieve common goals.
✨Stay Ahead of Trends
Research current trends in digital marketing, especially within the construction sector. Be prepared to discuss how you would keep THX ahead of competitors and what innovative strategies you might implement to enhance their digital presence.
