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- Tasks: Create engaging content for social media and support marketing activities to showcase our hotel.
- Company: Join a leading hospitality brand known for luxury experiences and exceptional service.
- Benefits: Competitive salary, flexible wage access, 28 days leave, and discounts across properties.
- Why this job: Be the storyteller of our unique hotel and make an impact in the digital space.
- Qualifications: 2-3 years social media experience, strong writing skills, and a creative mindset.
- Other info: Dynamic role with travel between Leeds and York, plus opportunities for career growth.
The predicted salary is between 30000 - 42000 £ per year.
We’re looking for a passionate and creative Local Social Media & Marketing Coordinator to bring our unique hotel, luxury spa, treatments, restaurants, and events to life online. As the Local Social Media & Marketing Coordinator, you'll be our in‑house storyteller, showcasing everything from indulgent spa experiences and signature wellness treatments to exceptional local dining and exclusive events. While social media will be your main focus, you’ll also support wider marketing activities to drive engagement and awareness whilst growing our following and sales for your hotel. You’ll work as part of the Head Office Marketing and Creative team but work hand in hand with your hotel.
Your day‑to‑day activities will include:
- Creating engaging content—posts, reels, and stories—that highlight the magic of our hotel.
- Working closely with teams across the hotel to capture and share day‑to‑day activity across all areas.
- Managing our social feeds and online community, responding directly to day‑to‑day comments and messages.
- Growing followers and engagement through partnership and competitions.
- Planning and producing seasonal and campaign content, ensuring our channels stay fresh and relevant.
- Owning and delivering the local content calendar.
- Sharing content as appropriate on our internal comms channels.
- Updating the website and OTA's with new photography, menus, events and other key information.
- Supporting with wider campaign launches including sales, summer and Christmas.
- Assisting in executing local marketing campaigns, from festive celebrations to events.
- Coordinating influencer and press visits, ensuring they have a seamless experience working with our central team.
- Supporting with the coordination of local photography or video shoots as directed by the creative team.
Who are we looking for:
Are you a master of the written word, curious in nature and obsessive in many ways? If you are a creative individual who has a passion for food, outdoors, staycations, walking, this role could be for you! We’re looking for someone with 2-3 years experience in social media in a hospitality or retail setting. You'll also have experience managing social media feeds, with a knack for creating engaging content and be able to demonstrate this. You will have a great photographic eye and video creator skills with the ability to use a smartphone and editing tools. Strong writing skills and attention to detail are key. You will have a proactive, energetic and enthusiastic approach with the ability to work under pressure and juggle multiple tasks. A full UK driving licence is required. Please note this job role has a travel requirement with time split between our Hotels in Leeds and York. Please only apply if you are able to commit to this travel.
In return, we are offering a rewarding role with scope for career progression along with:
- Competitive salary
- Stream - the ability to access up to 40% of your wages as you earn them each week
- 28 days annual leave (rising to 33 after 5 years)
- Health cash plan and Employee Assistance Programme available 24/7
- Discounted accommodation, food and drink in our beautiful properties across the country
- Pension & Life assurance
- Employee Assistance Programme
- Enhanced maternity and paternity pay
- Apprenticeships available
- Long service awards, including free meals and free stays with your friends or family
- Bespoke training and development programmes accessible to all
- An engaging & supportive work environment
About Us: Daniel Thwaites, founded in 1807 by Daniel Thwaites, has grown from a small brewery in Blackburn, Lancashire to a diversified hospitality business. Initially focused on brewing, the company expanded under the leadership of Daniel's descendants. By the late 19th century, Thwaites was a well‑established brewery with a network of public houses. A leading name in the hospitality industry, renowned for providing exceptional experiences and services to our guests. We pride ourselves on our luxury accommodations, top‑tier dining experiences, and unparalleled customer service.
Content Creator / Local Social Media & Marketing Coordinator in Leeds employer: Thwaites
Contact Detail:
Thwaites Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Creator / Local Social Media & Marketing Coordinator in Leeds
✨Tip Number 1
Get your portfolio ready! Since they want to see your creativity, make sure it’s packed with your best work. Showcase your social media posts, videos, and any campaigns you've run that highlight your storytelling skills.
✨Tip Number 2
Network like a pro! Connect with people in the hospitality industry on LinkedIn or at local events. Building relationships can open doors and give you insider info about job opportunities.
✨Tip Number 3
Be proactive! If you see a hotel or restaurant that could use a boost in their social media game, reach out with ideas. This shows initiative and could lead to a job offer before they even post a vacancy.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, you can tailor your submission to match what we’re looking for, making it easier for us to see how you fit into our team.
We think you need these skills to ace Content Creator / Local Social Media & Marketing Coordinator in Leeds
Some tips for your application 🫡
Show Off Your Creativity: Make sure to include a link to your portfolio in your application. We want to see your creative flair and how you can bring our hotel and spa experiences to life through your content!
Tailor Your Application: When applying, tailor your CV and cover letter to highlight your experience in social media and marketing within the hospitality sector. We love seeing how your skills align with what we’re looking for!
Be Engaging and Authentic: Your written application should reflect your personality. Be engaging and authentic in your writing, as this is key to showcasing your storytelling abilities that we value so much.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team.
How to prepare for a job interview at Thwaites
✨Showcase Your Creativity
Make sure to bring your portfolio along to the interview. This is your chance to show off your best work and demonstrate your creative flair. Highlight any engaging content you've created in the past, especially if it relates to hospitality or social media.
✨Know the Brand Inside Out
Before the interview, do your homework on the hotel and its unique offerings. Familiarise yourself with their social media presence and think about how you can enhance it. Being able to discuss specific ideas for their channels will show your passion and initiative.
✨Prepare for Practical Questions
Expect questions that assess your social media skills and content creation abilities. Be ready to discuss your experience managing feeds, creating posts, and engaging with followers. Have examples ready that showcase your success in growing engagement and followers.
✨Demonstrate Your Team Spirit
This role involves working closely with various teams, so be prepared to talk about your collaborative experiences. Share examples of how you've successfully worked with others to create content or execute campaigns, highlighting your proactive and enthusiastic approach.
