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For Companies At a Glance
- Tasks: Create engaging social media content and manage online community for our luxury hotel.
- Company: Join Daniel Thwaites, a historic hospitality brand known for exceptional experiences since 1807.
- Benefits: Enjoy competitive salary, flexible wage access, 28 days leave, and discounts across properties.
- Why this job: Be the storyteller of our unique offerings while growing your skills in a supportive environment.
- Qualifications: 2-3 years of social media experience, strong writing skills, and a creative portfolio required.
- Other info: Full driving licence needed; opportunities for career progression and bespoke training available.
The predicted salary is between 28800 - 43200 £ per year.
We’re looking for a passionate and creative Local Social Media & Marketing Coordinator to bring our unique hotel, luxury spa, treatments, restaurants, and events to life online. As the Local Social Media & Marketing Coordinator, you'll be our in-house storyteller, showcasing everything from indulgent spa experiences and signature wellness treatments to exceptional local dining and exclusive events. While social media will be your main focus, you’ll also support wider marketing activities to drive engagement and awareness whilst growing our following and sales for your hotel.
Your day-to-day activities will include:
- Creating engaging content—posts, reels, and stories—that highlight the magic of our hotel.
- Working closely with teams across the hotel to capture and share day-to-day activity across all areas.
- Managing our social feeds and online community, responding directly to comments and messages.
- Growing followers and engagement through partnerships and competitions.
- Planning and producing seasonal and campaign content, ensuring channels stay fresh and relevant.
- Owning and delivering the local content calendar.
- Sharing content on internal communication channels as appropriate.
- Updating the website and OTAs with new photography, menus, events, and key information.
- Supporting wider campaign launches, including sales, summer, and Christmas promotions.
- Assisting in executing local marketing campaigns, from festive celebrations to events.
- Coordinating influencer and press visits, ensuring seamless collaboration with the central team.
- Supporting local photography or video shoots as directed by the creative team.
Who are we looking for:
Are you a master of the written word, curious in nature, and obsessive in many ways? If you are a creative individual with a passion for food, outdoors, staycations, and walking, this role could be for you! We’re looking for someone with 2-3 years of social media experience in a hospitality or retail setting. You should have experience managing social media feeds, creating engaging content, and demonstrating this through a portfolio. A great photographic eye and video creation skills using a smartphone and editing tools are essential. Strong writing skills and attention to detail are key. You will have a proactive, energetic, and enthusiastic approach, with the ability to work under pressure and manage multiple tasks. A full driving licence is required for this role.
In return, we are offering a rewarding role with scope for career progression along with:
- Competitive salary
- Wagestream - access up to 40% of your wages as you earn them each week
- 28 days annual leave (rising to 33 after 5 years)
- Health cash plan and Employee Assistance Programme available 24/7
- Discounted accommodation, food, and drink across our properties
- Pension & Life assurance
- Employee Assistance Programme
- Enhanced maternity and paternity pay
- Apprenticeships available
- Long service awards, including free meals and stays with friends or family
- Bespoke training and development programmes accessible to all
- An engaging & supportive work environment
About Us: Daniel Thwaites, founded in 1807 by Daniel Thwaites, has grown from a small brewery in Blackburn, Lancashire, to a diversified hospitality business. Initially focused on brewing, the company expanded under the leadership of Daniel's descendants. By the late 19th century, Thwaites was a well-established brewery with a network of public houses. A leading name in the hospitality industry, renowned for providing exceptional experiences and services to our guests. We pride ourselves on our luxury accommodations, top-tier dining experiences, and unparalleled customer service.
Content Creator / Social Media & Marketing Coordinator employer: Thwaites
Contact Detail:
Thwaites Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Creator / Social Media & Marketing Coordinator
✨Tip Number 1
Familiarise yourself with our brand and the unique offerings of our hotel. Engage with our social media channels to understand the tone and style we use, and think about how you can bring your own creativity to enhance our storytelling.
✨Tip Number 2
Showcase your social media skills by creating sample content that reflects our brand's aesthetic. Consider developing a mock campaign or a series of posts that highlight specific aspects of our hotel, spa, or dining experiences to demonstrate your understanding of our audience.
✨Tip Number 3
Network with professionals in the hospitality and marketing sectors. Attend local events or join online groups where you can connect with others in the industry. This could lead to valuable insights and potential referrals that may help you land the job.
✨Tip Number 4
Prepare to discuss your previous experience in managing social media feeds and creating engaging content. Be ready to share specific examples of how your efforts have driven engagement and growth, as this will show us your capability to excel in this role.
We think you need these skills to ace Content Creator / Social Media & Marketing Coordinator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management and content creation. Include specific examples of campaigns you've worked on, particularly in hospitality or retail settings.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for storytelling and creativity. Mention your love for food, outdoors, and staycations, and explain how these interests align with the hotel's brand.
Showcase Your Portfolio: Include a link to your portfolio that demonstrates your social media content creation skills. Highlight posts, reels, and stories that have driven engagement and showcase your photographic and video editing abilities.
Highlight Your Writing Skills: Emphasise your strong writing skills in your application. Provide examples of written content you've created, such as blog posts or social media captions, that reflect your attention to detail and creativity.
How to prepare for a job interview at Thwaites
✨Showcase Your Creativity
As a Content Creator, your creativity is key. Prepare a portfolio that highlights your best social media posts, videos, and any other content you've created. Be ready to discuss the thought process behind your work and how it aligns with the brand's voice.
✨Know the Brand Inside Out
Familiarise yourself with the hotel and its offerings before the interview. Understand their unique selling points, recent campaigns, and overall brand ethos. This will help you demonstrate your passion and how you can contribute to their marketing efforts.
✨Engagement Strategies
Think about ways to grow their online community. Prepare ideas for partnerships, competitions, or content themes that could engage followers. Discussing these strategies during the interview will show your proactive approach and understanding of social media dynamics.
✨Demonstrate Your Writing Skills
Strong writing skills are essential for this role. Bring examples of your written content, whether it's blog posts, captions, or promotional material. Be prepared to write a short piece during the interview to showcase your ability to craft engaging narratives.
