Content Creator / Local Social Media & Marketing Coordinator
Content Creator / Local Social Media & Marketing Coordinator

Content Creator / Local Social Media & Marketing Coordinator

Full-Time 28800 - 42000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Create engaging content for social media and support marketing activities.
  • Company: Join Daniel Thwaites, a leading name in luxury hospitality since 1807.
  • Benefits: Enjoy competitive salary, flexible wage access, and discounted stays at our hotels.
  • Why this job: Be the storyteller for unique experiences and grow your skills in a creative environment.
  • Qualifications: 2-3 years of social media experience in hospitality or retail; strong writing and content creation skills.
  • Other info: Full driving licence required; opportunities for career progression and bespoke training.

The predicted salary is between 28800 - 42000 £ per year.

We’re looking a passionate and creative Local Social Media & Marketing Coordinator to bring our unique hotel, luxury spa, treatments, restaurants, and events to life online.As the Local Social Media & Marketing Coordinator, you\’ll be our in-house storyteller, showcasing everything from indulgent spa experiences and signature wellness treatments to exceptional local dining and exclusive events. While social media will be your main focus, you’ll also support wider marketing activities to drive engagement and awareness whilst growing our following and sales for your hotel. You’ll work as part of the Head Office Marketing and Creative team but work hand in hand with your hotel.

Your day-to-day activities will include:

  • Creating engaging content—posts, reels, and stories that highlight the magic of our hotel.
  • Working closely with teams across the hotel to capture and share day-to-day activity across all areas.
  • Managing our social feeds and online community, responding directly to day-to-day comments and messages.
  • Growing followers and engagement through partnership and competitions.
  • Planning and producing seasonal and campaign content, ensuring our channels stay fresh and relevent.
  • Owning and delivering the local content calendar.
  • Sharing content as appropriate on our internal comms channels.
  • Updating the website and OTA\’s with new photography, menus, events and other key information.
  • Supporting with wider campaign launches including sales, summer and Christmas.
  • Assisting in executing local marketing campaigns, from festive celebrations to events.
  • Coordinating influencer and press visits, ensuring they have a seamless experience working with our central team.
  • Supporting with the coordination of local photography or video shoots as directed by the creative team.

Who are we looking for:

Are you a master of the written word, curious in nature and obsessive in many ways? If you are a creative individual who has a passion for food, outdoors, staycations, walking, this role could be for you!

We’re looking for someone with 2-3 years experience in socal media in a hospitality or retail setting. You\’ll also have experience managing social media feeds, with a knack for creating engaging content and be able to demonstrate this. You will have a great photgraphic eye and video creator skills with the ability to use a smartphone and editing tools.

Strong writing skills and attention to detail are key. You will have a proactive, energetic and enthusiastic approach with the ability to work under pressure and juggle multiple tasks.

A full driving licence is required for this role.

In return, we are offering a rewarding role with scope for career progression along with;

  • Competitive salary
  • Stream – the ability to access up to 40% of your wages as you earn them each week
  • 28 days annual leave (rising to 33 after 5 years)
  • Health cash plan and Employee Assistance Programme available 24/7
  • Discounted accommodation, food and drink in our beautiful properties across the country
  • Pension & Life assurance
  • Employee Assistance Programme
  • Enhanced maternity and paternity pay
  • Apprenticeships available
  • Long service awards, including free meals and free stays with your friends or family
  • Bespoke training and development programmes accessible to all
  • An engaging & supportive work environment>

About Us

Daniel Thwaites, founded in 1807 by Daniel Thwaites, has grown from a small brewery in Blackburn, Lancashire to a diversified hospitality business. Initially focused on brewing, the company expanded under the leadership of Daniel\’s descendants. By the late 19th century, Thwaites was a well-established brewery with a network of public houses.
A leading name in the hospitality industry, renowned for providing exceptional experiences and services to our guests. We pride ourselves on our luxury accommodations, top-tier dining experiences, and unparalleled customer service.

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Content Creator / Local Social Media & Marketing Coordinator employer: Thwaites

At Daniel Thwaites, we offer a vibrant and supportive work culture that fosters creativity and collaboration, making it an excellent employer for those passionate about hospitality and marketing. As a Content Creator / Local Social Media & Marketing Coordinator, you'll enjoy competitive salaries, flexible wage access, and opportunities for career progression, all while working in stunning locations like North Lakes Hotel & Spa and Langdale Chase. With a commitment to employee development and well-being, including health plans and generous leave policies, you’ll find a rewarding environment where your talents can truly shine.
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Contact Detail:

Thwaites Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Content Creator / Local Social Media & Marketing Coordinator

✨Tip Number 1

Familiarise yourself with the unique offerings of both North Lakes Hotel & Spa and Langdale Chase. Understanding their brand identity and what makes them stand out will help you create content that resonates with their audience.

✨Tip Number 2

Engage with the hotels' current social media channels before applying. Comment on posts, share your thoughts, and even suggest ideas for content. This shows your enthusiasm and gives you insight into their style and audience.

✨Tip Number 3

Network with professionals in the hospitality and marketing sectors. Attend local events or join online groups related to hotel marketing. Building connections can provide valuable insights and potentially lead to referrals.

✨Tip Number 4

Prepare a portfolio showcasing your best social media content. Include examples of engaging posts, reels, and stories you've created in previous roles. This will demonstrate your skills and creativity directly to us.

We think you need these skills to ace Content Creator / Local Social Media & Marketing Coordinator

Content Creation
Social Media Management
Photography Skills
Video Editing
Copywriting
Attention to Detail
Community Engagement
Marketing Campaign Coordination
Creativity
Project Management
Influencer Coordination
Proactive Approach
Ability to Work Under Pressure
Driving Licence

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in social media and content creation. Focus on your achievements in previous roles, especially those related to hospitality or retail, and showcase your ability to engage audiences.

Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for storytelling and creativity. Mention specific examples of how you've successfully managed social media feeds and created engaging content in the past. Show enthusiasm for the role and the company.

Showcase Your Work: If possible, include links to your portfolio or examples of your social media work. Highlight posts, reels, or stories that demonstrate your skills in creating engaging content and managing online communities.

Highlight Your Writing Skills: Since strong writing skills are key for this role, ensure your application is free from grammatical errors and flows well. Use clear and concise language to convey your ideas, and consider including a short writing sample if relevant.

How to prepare for a job interview at Thwaites

✨Showcase Your Creativity

As a Content Creator, it's essential to demonstrate your creative flair during the interview. Bring examples of your previous work, such as social media posts, videos, or campaigns that highlight your storytelling abilities and engagement strategies.

✨Know the Brand Inside Out

Familiarise yourself with the hotel and spa's offerings, values, and target audience. Understanding their unique selling points will allow you to discuss how you can effectively promote their services and create content that resonates with potential guests.

✨Prepare for Practical Questions

Expect questions about how you would handle specific scenarios, such as managing negative comments on social media or planning a seasonal campaign. Think through your responses and be ready to share your thought process and past experiences.

✨Demonstrate Your Passion

Let your enthusiasm for hospitality and social media shine through. Share personal stories or experiences that reflect your love for food, travel, and creating engaging content, as this will resonate well with the interviewers.

Content Creator / Local Social Media & Marketing Coordinator
Thwaites

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