At a Glance
- Tasks: Create engaging content showcasing Yorkshire inns, food, and the beautiful countryside.
- Company: Join Thwaites, a vibrant hospitality brand with character-filled inns.
- Benefits: Competitive salary, car allowance, flexible working, and generous leave.
- Other info: Dynamic role with opportunities for creativity and career growth.
- Why this job: Capture the essence of Yorkshire's hospitality and make a real impact.
- Qualifications: Experience in hospitality, photography, and social media management.
The predicted salary is between 24750 - 30250 £ per year.
Our Yorkshire inns are full of character, great food and surrounded by some of the most beautiful countryside in the country.
We're looking for a Content Creator who can bring all of that to life.
You're part of the Thwaites marketing team, but this role is field-based, rather then a desk-based content role .
You'll be on the road across our Yorkshire inns, getting under the skin of each place and creating content that shows people what makes them special.
WHAT WE'RE LOOKING FOR
We're looking for someone who loves food, hospitality and the outdoors and understands what makes people want to visit, stay, eat and explore.
We want our content to feel genuine and it should capture real hospitality, great food, brilliant locations and the individual character of our inns and people.
One day you might be capturing a new dish coming out of the kitchen, the next the atmosphere of a cosy winter's night by the fire, meeting one of our local suppliers or heading out into the Yorkshire countryside to showcase what there is to see and do on our doorstep.
You'll have the freedom to get out there, find great content and make it happen, while being part of a wider Thwaites marketing team to share ideas, plan campaigns and create work we're proud of.
If you know hospitality, love Yorkshire and can spot a great piece of content before anyone else does, we'd love to hear from you.
- SPECIFIC RESPONSIBILITIES
- You'll plan, shoot and edit photography and video for Instagram, Tik Tok, You Tube, websites, email and our other digital channels, with a particular focus on engaging short-form video and stills.
- Alongside your work in Yorkshire, you'll also support brand campaigns across all of our inns, working with the wider marketing team to turn our plans, offers and campaigns into strong creative content.
- You'll manage, own and deliver the content calendar for our Yorkshire properties and also the wider campaign calendar for all the Inns with a particular focus on food and drink and our unique stories.
- You'll manage our Yorkshire properties social feeds and online community, responding directly to day-to-day comments.
You'll make our feeds as engaging as possible and not just 'push' channels but open two-way conversations with our customers.
- Work alongside GM's, chefs, suppliers and the team to showcase what makes us different and tell their stories.
- Launch new menus across our social channels in a way that brings in new and old customers alike.
- Bring our daily boards to life in a way that inspires customers to drop by.
- Support investment properties across all our Inns with content for all digital channels both in development and launch.
- Manage and organise the content library for the Inns so this is easily accessible for the wider marketing team.
- Grow followers and engagement through partnerships and competitions.
- Support in the management of local paid social marketing campaigns.
- Monthly reporting on performance across our channels.
EXPERIENCE YOU'LL NEED
Hospitality experience is important.
You'll understand the pace of the industry, be comfortable working alongside our teams and know how to capture the little details that make a great pub, inn or stay memorable.
We looking for someone who is
- Confident shooting high-quality photo and video, using both smartphone and camera equipment
- Willing to try new ideas rather than simply follow a formula.
- Creative, curious and full of ideas
- Confident approaching and working with people
- Passionate about food, travel and the outdoors
- Organised and able to manage your own diary and workload
- Happy travelling regularly across Yorkshire
- Flexible when the best content needs capturing outside the usual 9-5
- Full UK driving license
- Strong knowledge of video editing software
- Good working knowledge of Instagram and Tik Tok, including Reels, Stories, trends and platform best practice
- Working knowledge of Wordpress
- Experience using Canva or Adobe Creative Suiteto create simple, on-brand social assets
- Understanding of content formats, sizing, sound, lighting and basic colour correctionfor social-first content
- Comfortable managing and organising a content library, including uploading, filing and sharing assets
- An understanding of social analytics and insightsto see what content is working and help shape what we create next
- In return, we are offering a rewarding role with scope for career progression along with;
- A competitive salary, negotiable dependent on experience
- Car allowance
- Stream - the ability to access up to 40% of your wages as you earn them each week
- 33 days annual leave
- Company paid health cash plan
- Employee Assistance Programme
- Enhanced maternity and paternity pay
- Apprenticeships available
- Generous employee discounts
- Pension and Life assurance
- Long service awards, including free meals and free stays with friends and family
- Bespoke training programmes accessible to all
- An engaging supportive work environment
- #J-18808-Ljbffr
Inns Content Creator in Blackburn employer: Thwaites
Thwaites in Knutsford is an excellent employer, offering a supportive work environment where employees can thrive. With a focus on employee growth through training programs and enhanced leave benefits, the company fosters a culture of teamwork and respect, making it a rewarding place to work for those dedicated to providing exceptional guest service.
StudySmarter Expert Advice🤫
We think this is how you could land Inns Content Creator in Blackburn
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like Thwaites. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to Thwaites
Don't be shy about reaching out to Thwaites directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Inns Content Creator in Blackburn
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about Thwaites and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at Thwaites
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
