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- Tasks: Support pub marketing through CRM, manage online reviews, and create engaging campaigns.
- Company: Join a vibrant team at a leading pub brand focused on innovation.
- Benefits: Enjoy flexible pay, health perks, 33 days holiday, and discounts at our hotels.
- Why this job: Be part of a creative environment where your ideas can drive real change.
- Qualifications: Experience in CRM, marketing, and strong copywriting skills are essential.
- Other info: Great career progression opportunities in a fun and supportive workplace.
The predicted salary is between 28800 - 43200 £ per year.
We are excited to be recruiting for a Pub Marketing Executive. This role will work closely with the Pub Marketing Manager to support our leased and tenanted estate with the aim of driving footfall into pubs.
Your day-to-day activities will include:
- Supporting the marketing and communication needs of our pubs via a new CRM programme and data collection.
- Management of online review platforms and our centralised resource website.
- Supporting the creative requirements of the Pub Marketing Manager for digital display media and social media use.
- Supporting and drafting regular campaigns to consumer database and developing and building on this consumer database.
- Developing and running CRM campaigns on behalf of pub businesses promoting individual businesses and our wider Thwaites brand including key events, our beers and local tactical promotions.
- Utilising our CRM platform to manage data health and segmentation.
- Developing and drafting regular campaigns to pub businesses to support usage of the above website resource centre and general communications with pub businesses.
- Regularly updating and developing new content (including but not limited to articles, infographics, videos and copy) for our central resource centre website to support pub businesses.
- Copywriting for a multitude of purposes including articles, guides and web pages.
- Building new content on the resource centre using WordPress (coding experience not required).
- Building engagement and usage of the central resource website to ensure support and ideas are accessed by pub operators using key analytics and metrics.
- Liaising and communicating with colleagues and agency to develop new ideas and sections of the website to ensure consistency and professional language and aesthetic.
- Supporting implementation and training of Reputation.com with pub businesses.
- Offering remote support to both Pub Marketing Manager and pub operators on developing success with Reputation.com.
- Creation of key creative assets for digital display media and social media.
- Supporting Pub Marketing Manager on ad-hoc tasks and projects.
Who are we looking for someone who:
- Is creative and innovative with a passion for new concepts and ideas.
- Demonstrates our values of warm hospitality, innovation, eye for detail and craftsmanship in everything you do.
- A quick learner and eager to understand new systems.
- Understands marketing concepts, focused on engagement of pub consumer and pub operator.
- Knowledgeable on and able to demonstrate copywriting skills (for print, web and social media).
- An exceptional communicator with the ability to influence colleagues and pub operators with great team working skills.
- Able to project plan and work to strict deadlines.
Experience required:
- Must be able to demonstrate CRM experience and end-to-end implementation.
- Experience of working with customers, being engaging with a bright and positive approach.
- Will have experience in a marketing role preferably running email marketing campaigns.
- Basic understanding of GDPR.
- Good level of IT skills: email, Microsoft Office package (Excel/Word/PowerPoint).
- Will have experience of working with systems such as Canva, Adobe and WordPress.
In return, we are offering a rewarding role with scope for career progression along with:
- A fun environment where you will receive the training and support to develop and progress.
- Stream – the ability to access up to 40% of your wages as you earn them.
- Free parking onsite.
- Health cash plan with access to discounted high street perks.
- 33 days holiday.
- Employee Assistance Programme.
- Enhanced maternity and paternity pay.
- Apprenticeships available.
- Discounted accommodation, food and drink in our beautiful Hotels and Inns across the country.
- Pension & Life assurance.
- Long service awards, including free meals and free stays with your friends or family.
CRM & Comms Pub Marketing Executive in Blackburn employer: Thwaites
Contact Detail:
Thwaites Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Comms Pub Marketing Executive in Blackburn
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with pub operators. You never know who might have a lead on that perfect role.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your innovative ideas for pub marketing. They’ll love seeing your passion and fresh concepts.
✨Tip Number 3
Don’t forget to follow up! After interviews or networking chats, drop a quick thank-you email. It keeps you on their radar and shows you’re genuinely interested in the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace CRM & Comms Pub Marketing Executive in Blackburn
Some tips for your application 🫡
Show Your Creativity: As a Pub Marketing Executive, creativity is key! Make sure your application reflects your innovative ideas and unique approach to marketing. Use examples from your past experiences to showcase how you've brought fresh concepts to life.
Tailor Your Application: Don’t just send a generic CV and cover letter. Tailor your application to highlight your CRM experience and copywriting skills, as these are crucial for the role. Show us how your background aligns with our needs and the specific tasks mentioned in the job description.
Be Clear and Concise: When writing your application, clarity is essential. Use straightforward language and structure your thoughts logically. This will not only make it easier for us to read but also demonstrate your communication skills, which are vital for this position.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates regarding your application status.
How to prepare for a job interview at Thwaites
✨Know Your CRM Inside Out
Make sure you understand the CRM systems mentioned in the job description. Familiarise yourself with how they work, especially in terms of data health and segmentation. Being able to discuss your experience with CRM implementation will show that you're ready to hit the ground running.
✨Show Off Your Copywriting Skills
Prepare examples of your copywriting work, whether it's articles, social media posts, or marketing emails. Be ready to discuss your approach to crafting engaging content that resonates with both pub consumers and operators. This will demonstrate your understanding of the role's requirements.
✨Be Creative and Innovative
Think of a few fresh ideas or campaigns you could propose for the pubs. Show your passion for creativity by discussing how you would engage customers and promote events. This will highlight your innovative mindset, which is key for this role.
✨Brush Up on Your Marketing Concepts
Review basic marketing principles, especially those related to consumer engagement and email marketing campaigns. Be prepared to discuss how you would apply these concepts in the context of the pub industry, as this will showcase your relevant knowledge and enthusiasm for the position.
