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- Tasks: Lead social media initiatives and create engaging content across multiple platforms.
- Company: Join Thursday, the largest IRL dating event company revolutionising real-life connections.
- Benefits: Enjoy unlimited holiday allowance and a vibrant work culture.
- Why this job: Be part of a movement that values authentic connections and creative storytelling.
- Qualifications: 2-4 years in social media or influencer marketing; strong creative and organisational skills required.
- Other info: Exciting opportunity to shape the voice of a leading dating brand.
The predicted salary is between 30000 - 45000 £ per year.
Location: London, UK
Salary: £35,000–£45,000 depending on experience
Job Type: Full-time
Holiday Allowance: Unlimited
About Thursday
Thursday is the world's largest IRL dating event company, operating across the UK, Ireland, Australia, Europe, Canada, and the USA. Founded in London, we are on a mission to revolutionise the way people date, meet, and connect, moving away from digital swiping culture to real-life interactions. Our vision is to bring back authentic human connections in an era where technology has made us lonelier than ever. We also offer exciting lifestyle experiences through Thursday Clothing and Thursday Trips, extending our mission beyond dating into a true lifestyle brand.
About the Role
We’re looking for an ambitious and creative Social Media Manager to join our fast-growing team. You will be responsible for growing Thursday’s social presence across Instagram, TikTok, LinkedIn, YouTube, and Spotify, with a focus on storytelling, community building, and virality. This is a strategic and executional role – perfect for someone who loves to think big and also thrives in the details of content creation, scheduling, and team management. You will lead major social initiatives such as the IRL Quiz, AI Influencer launch, and upcoming Thursday Podcast, while also overseeing influencer marketing and supporting our brand’s growing host community.
Key Responsibilities
- Develop and implement a strategic roadmap for Thursday’s core Instagram account and host accounts, driving follower growth, engagement, and brand visibility across key platforms.
- Own and lead social content projects including the Persona IRL quiz, Thursday’s AI Influencers, and our new Podcast, from concept to launch to cross-channel promotion.
- Manage daily execution of content plans with the support of a Social Media Executive, overseeing planning, briefing, scheduling, filming, and publishing.
- Build and optimise an influencer marketing strategy, including recruiting creators, managing partnerships, tracking performance, and ensuring brand alignment.
- Grow and maintain a consistent presence across TikTok, Instagram, LinkedIn, YouTube, and Spotify, tailoring content and format to each platform.
- Collaborate with cross-functional teams (Design, Growth, Partnerships) to align campaigns and creative output with broader business goals.
- Monitor and report on performance metrics to inform future strategy and creative testing.
What We’re Looking For
- A passion for Thursday’s mission, you believe in real-life connections and want to be part of building a movement.
- 2-4 years of experience in social media, content, or influencer marketing roles.
- Proven experience growing social accounts and building engaged communities, especially on TikTok and Instagram.
- Creative thinker with a strong aesthetic sense and an eye for viral potential.
- Organised and proactive, you thrive when managing multiple projects and leading a small team.
- Confident in briefing content, managing shoots, and creating content in-platform when needed.
- Strong copywriting and communication skills.
- Experience working with influencer tools/platforms and reporting dashboards.
- A finger on the pulse of culture, trends, memes, and internet behaviour.
Nice to Have
- Video editing and motion graphics skills (CapCut, Adobe Premiere, etc.).
- Experience launching a podcast or leading content across Spotify/YouTube.
- Understanding of paid social strategy and how organic integrates with performance marketing.
- Prior experience in a startup, lifestyle brand, or event-based company.
This is an exciting opportunity to lead the voice of one of the most talked-about dating brands in the world. If you’re ready to shape culture and the future of dating, we want to hear from you.
Social Media Manager employer: Thursday
Contact Detail:
Thursday Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Familiarise yourself with Thursday's brand and mission. Understanding their focus on real-life connections will help you align your ideas and strategies with their vision, making you a more appealing candidate.
✨Tip Number 2
Showcase your creativity by preparing a mock social media campaign for Thursday. This could include content ideas for Instagram or TikTok that reflect their brand ethos, demonstrating your ability to think big and execute details.
✨Tip Number 3
Engage with Thursday's current social media content. Commenting and sharing your thoughts can help you get noticed and show your genuine interest in the brand, which is crucial for a role focused on community building.
✨Tip Number 4
Network with professionals in the dating and lifestyle sectors. Attend events or join online communities where you can connect with influencers and marketers who might have insights into the industry, enhancing your understanding and visibility.
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, content creation, and influencer marketing. Use specific examples that demonstrate your ability to grow social accounts and engage communities.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for Thursday's mission of fostering real-life connections. Mention specific projects or campaigns you've led that align with their goals, showcasing your creativity and strategic thinking.
Showcase Your Work: If possible, include links to your previous social media campaigns or portfolios that demonstrate your skills in content creation and community engagement. Highlight any successful projects on platforms like TikTok and Instagram.
Research and Reflect: Familiarise yourself with Thursday's brand voice and current social media presence. Reflect this understanding in your application by suggesting ideas or strategies you could implement to enhance their social media impact.
How to prepare for a job interview at Thursday
✨Show Your Passion for Real-Life Connections
Make sure to express your enthusiasm for Thursday's mission of fostering authentic human connections. Share personal anecdotes or experiences that align with this vision, as it will demonstrate your genuine interest in the role.
✨Highlight Your Social Media Successes
Prepare specific examples of how you've successfully grown social media accounts in the past, particularly on platforms like TikTok and Instagram. Discuss metrics such as follower growth, engagement rates, and any viral campaigns you've led.
✨Demonstrate Your Creative Thinking
Be ready to showcase your creative ideas for content and campaigns. Think about how you would approach projects like the Persona IRL quiz or the AI Influencer launch, and be prepared to discuss your thought process behind these concepts.
✨Familiarise Yourself with Current Trends
Stay updated on the latest trends, memes, and internet behaviour relevant to social media. Being able to discuss current cultural phenomena will show that you have your finger on the pulse and can create content that resonates with audiences.
