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- Tasks: Lead growth marketing strategies and manage significant ad budgets across multiple channels.
- Company: Join Thursday, the world's largest IRL dating event company, revolutionising connections.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Make a real impact in transforming how people connect in a digital world.
- Qualifications: 5+ years in growth marketing with experience managing large budgets and agencies.
- Other info: Dynamic role with potential to shape marketing strategies across 200 cities.
The predicted salary is between 60000 - 75000 £ per year.
Location: London, UK (Hybrid) - In London Office 1-2 times a month, more depending on requirements
Salary: £60,000 - £75,000 depending on experience
Job Type: Full-time
About Thursday: Thursday is the world's largest IRL dating event company, operating across the world in over 200 cities. Founded in London, we are on a mission to revolutionise the way people date, meet, and connect, moving away from digital swiping culture to real-life interactions. Our vision is to bring back authentic human connections in an era where technology has made us lonelier than ever.
About the Role: We are seeking a highly analytical and results-driven Growth Marketing Manager to join our team, reporting to the Head of Growth. The ideal candidate will be a data-led professional who can seamlessly manage large-scale paid acquisition budgets and external agency partnerships. You will be responsible for executing our global growth strategy, owning the Profit & Loss for our advertising spend, and rapidly testing new channels to scale our user base and customer base across 200 cities. This is a high-impact role that requires a blend of commercial insight, strategic thinking, and rigorous performance monitoring.
Key Responsibilities:
- Agency Management: Lead and manage day-to-day relationships with external performance marketing agencies to ensure alignment with business goals and optimal delivery of campaigns.
- Paid Media Strategy: Manage a monthly 6-figure ad spend across core channels, including Meta, TikTok, and Google, ensuring efficient budget allocation across 200 diverse cities.
- Financial Ownership: Take full ownership of advertisement Profit and Loss (P&L) and Return on Ad Spend (ROAS) across all business verticals, including Events, Dinners, and Trips.
- Creative Strategy: Research current trends to concept high-performing ad creatives, writing briefs for new content and design requests to feed the growth media engine.
- Channel Expansion: Continuously explore, test, and validate new marketing growth channels, including but not limited to Snapchat, Affiliate networks, and Referral programs.
- Performance Analysis: Monitor campaign data daily to identify trends, optimise scaling strategies, and report on key growth metrics to senior leadership.
Required Skills and Experience:
- Minimum of 5 years of experience in a Growth or Performance Marketing role, specifically managing significant budgets (6-figures+ monthly).
- A proven track record of managing and optimising complex paid social accounts (Meta, TikTok, Google) at scale.
- Strong experience in managing external agencies and holding them accountable to strict KPIs.
- Deep understanding of ROAS, CAC, LTV, and attribution modelling.
- High-level understanding of CAPI & pixel tracking.
- Ability to translate data insights into actionable creative briefs for design and content teams.
- Excellent project management skills with the ability to handle multi-city / multi-product campaigns simultaneously.
- Proficiency with analytics platforms (GA4, in-house tools) and attribution tools.
- Commercial mindset with a strong focus on profitability and financial efficiency.
Nice to have:
- Experience in the dating, events, or D2C industry.
- Hands-on experience with SQL or data visualisation tools (Looker).
- Previous experience launching and scaling new marketing channels from scratch.
Growth Marketing Manager in London employer: Thursday
Contact Detail:
Thursday Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements in growth marketing. Include case studies of successful campaigns you've managed, especially those involving large budgets and creative strategies.
✨Tip Number 3
Prepare for interviews by researching the company and its growth strategies. Be ready to discuss how you can contribute to their mission of fostering real-life connections. Tailor your answers to reflect your understanding of their goals.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us at Thursday. Make sure to highlight your relevant experience and how it aligns with our vision of revolutionising dating.
We think you need these skills to ace Growth Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Growth Marketing Manager role. Highlight your experience with managing large budgets and optimising paid media campaigns, as these are key aspects of the job.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you’ve improved ROAS or scaled user bases in previous roles. Numbers speak volumes!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Explain why you’re passionate about the role and how your skills align with our mission at Thursday. Make it personal and engaging!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss any important updates!
How to prepare for a job interview at Thursday
✨Know Your Numbers
As a Growth Marketing Manager, you'll need to be comfortable with metrics. Brush up on your understanding of ROAS, CAC, and LTV before the interview. Be ready to discuss how you've used these metrics in past roles to drive growth.
✨Showcase Your Agency Management Skills
Since agency management is key for this role, prepare examples of how you've successfully led external agencies in the past. Highlight specific campaigns where you ensured alignment with business goals and achieved optimal results.
✨Be Creative with Your Strategies
This role requires a blend of analytical and creative thinking. Come prepared with ideas for innovative marketing channels or campaigns you've tested before. Discuss how you researched trends and translated them into high-performing ad creatives.
✨Demonstrate Your Project Management Prowess
With the responsibility of managing multi-city campaigns, it's crucial to showcase your project management skills. Prepare to talk about how you've handled complex projects in the past, ensuring timely delivery and effective budget allocation.