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- Tasks: Drive growth through innovative marketing strategies and manage significant ad budgets.
- Company: Join Thursday, the world's largest IRL dating event company, revolutionising connections.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Make a real impact in transforming how people connect in a digital world.
- Qualifications: 5+ years in growth marketing with experience managing large budgets and agencies.
- Other info: Dynamic role with potential to shape marketing strategies across 200 cities.
The predicted salary is between 60000 - 75000 £ per year.
Location: London, UK (Hybrid) (In London Office 1-2 times a month, more depending on requirements)
Salary: £60,000 - £75,000 depending on experience
Job Type: Full-time
About Thursday
Thursday is the world's largest IRL dating event company, operating across the world in over 200 cities. Founded in London, we are on a mission to revolutionise the way people date, meet, and connect, moving away from digital swiping culture to real-life interactions. Our vision is to bring back authentic human connections in an era where technology has made us lonelier than ever.
About the Role
We are seeking a highly analytical and results-driven Growth Marketing Manager to join our team, reporting to the Head of Growth. The ideal candidate will be a data-led professional who can seamlessly manage large-scale paid acquisition budgets and external agency partnerships. You will be responsible for executing our global growth strategy, owning the Profit & Loss for our advertising spend, and rapidly testing new channels to scale our user base and customer base across 200 cities. This is a high-impact role that requires a blend of commercial insight, strategic thinking, and rigorous performance monitoring.
Key Responsibilities
- Agency Management: Lead and manage day-to-day relationships with external performance marketing agencies to ensure alignment with business goals and optimal delivery of campaigns.
- Paid Media Strategy: Manage a monthly 6-figure ad spend across core channels, including Meta, TikTok, and Google, ensuring efficient budget allocation across 200 diverse cities.
- Financial Ownership: Take full ownership of advertisement Profit and Loss (P&L) and Return on Ad Spend (ROAS) across all business verticals, including Events, Dinners, and Trips.
- Creative Strategy: Research current trends to concept high-performing ad creatives, writing briefs for new content and design requests to feed the growth media engine.
- Channel Expansion: Continuously explore, test, and validate new marketing growth channels, including but not limited to Snapchat, Affiliate networks, and Referral programs.
- Performance Analysis: Monitor campaign data daily to identify trends, optimise scaling strategies, and report on key growth metrics to senior leadership.
Required Skills and Experience
- Minimum of 5 years of experience in a Growth or Performance Marketing role, specifically managing significant budgets (6-figures+ monthly).
- A proven track record of managing and optimising complex paid social accounts (Meta, TikTok, Google) at scale.
- Strong experience in managing external agencies and holding them accountable to strict KPIs.
- Deep understanding of ROAS, CAC, LTV, and attribution modelling.
- High-level understanding of CAPI & pixel tracking.
- Ability to translate data insights into actionable creative briefs for design and content teams.
- Excellent project management skills with the ability to handle multi-city / multi-product campaigns simultaneously.
- Proficiency with analytics platforms (GA4, in-house tools) and attribution tools.
- Commercial mindset with a strong focus on profitability and financial efficiency.
Nice to have
- Experience in the dating, events, or D2C industry.
- Hands-on experience with SQL or data visualisation tools (Looker).
- Previous experience launching and scaling new marketing channels from scratch.
Growth Marketing Manager employer: Thursday
Contact Detail:
Thursday Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements in growth marketing. Include case studies of successful campaigns you've managed, especially those involving large budgets. This will give you an edge when you’re chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can contribute to their growth goals, especially in managing ad spend and optimising campaigns. Tailor your answers to show you understand their mission and how you fit into it.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Make sure to tailor your application to highlight your experience with performance marketing and agency management, as these are key for the Growth Marketing Manager role.
We think you need these skills to ace Growth Marketing Manager
Some tips for your application 🫡
Show Your Analytical Side: We want to see how data-driven you are! Highlight your experience with managing large budgets and optimising campaigns. Use specific examples to demonstrate your analytical skills and how they’ve led to successful outcomes.
Tailor Your Application: Make sure your application speaks directly to the role of Growth Marketing Manager. Use keywords from the job description and relate your past experiences to the responsibilities listed. This shows us you’ve done your homework and are genuinely interested.
Be Creative in Your Approach: Since this role involves creative strategy, don’t shy away from showcasing your innovative ideas. Whether it’s a unique campaign you’ve run or a fresh perspective on marketing channels, let your creativity shine through in your application.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture!
How to prepare for a job interview at Thursday
✨Know Your Numbers
As a Growth Marketing Manager, you'll need to be comfortable with metrics. Brush up on your understanding of ROAS, CAC, and LTV before the interview. Be ready to discuss how you've used these metrics in past roles to drive growth.
✨Showcase Your Agency Management Skills
Since agency management is key for this role, prepare examples of how you've successfully led external agencies in the past. Highlight specific KPIs you set and how you ensured they were met, demonstrating your ability to hold partners accountable.
✨Be Creative with Your Strategies
This role requires a blend of analytical and creative thinking. Come prepared with ideas for innovative marketing channels or campaigns you've tested before. Discuss what worked, what didn’t, and how you adapted your strategies based on performance data.
✨Demonstrate Your Project Management Prowess
With the need to handle multi-city and multi-product campaigns, showcase your project management skills. Share examples of how you've juggled multiple projects simultaneously, ensuring timely delivery and alignment with business goals.