Growth Marketing Executive

Location: London, UK (Hybrid, in the London office 1–2 times a month, usually more depending on requirements; can be weekly)

Job Type: Full-time

Reports to: Growth Marketing Manager

About Thursday

Thursday is the world's largest IRL dating event company, operating in over 200 cities worldwide. Founded in London, we are on a mission to revolutionise the way people date, meet, and connect, moving away from digital swiping culture to real-life interactions. Our vision is to bring back authentic human connections in an era where technology has made us lonelier than ever.

About the Role

This is a first or early marketing role for someone who wants to learn performance marketing properly, at speed, in a business where the results are visible the same week. Reporting to the Growth Marketing Manager, you will be the engine room of the growth team. Helping run paid campaigns across Meta, TikTok and Google, keeping our affiliate and referral programmes moving, working alongside our agency partners, sourcing content from creators, agencies and our global host network, running our localised city social accounts, briefing our creative team, and making sure the rest of the business has what it needs from marketing.

You will also be a familiar face to our hosts in over 200 cities. The person they come to when they need help selling tickets, running local ads or getting hold of the right assets.

We work AI-first. Claude, Higgsfield and a growing stack of AI tools are part of the everyday job here. We expect this role to use them to move faster, produce more and automate the repetitive work rather than absorb it. We are not looking for years of experience. We are looking for someone genuinely curious about why one ad works, and another doesn't, who is comfortable in a spreadsheet, who chases things down without being asked twice, and who wants to end the year knowing far more than they started it with. Full training and hands‑on mentoring will be provided.

Key Responsibilities

• Paid Media Support: Help build, launch and monitor campaigns across Meta, TikTok, Google and Snapchat. Uploading creative, setting up ad sets, checking campaigns are live and spending correctly across our 200 cities.
• Reporting & Analysis: Investigating daily and weekly performance data in our reporting, flagging anything unusual (a city underspending, a creative fatiguing, a sudden CPA spike) and helping the Manager turn flags into performance improvements.
• Affiliates & Referrals: Support the day-to-day running of our affiliate and referral programmes. Onboarding partners, issuing tracking links and codes, chasing activity and keeping performance records up to date.
• Agency Support: Work alongside our affiliate agency and wider performance agencies day-to-day. Joining calls, taking and circulating actions, gathering the assets and information they need to launch, tracking deliverables against deadlines and flagging to the Manager when something is off track.
• Content Sourcing: Find and reach out to influencers, creators and UGC agencies; manage briefs, timelines, deliverables and payments, and build a library of creative assets the team can pull from.
• Host Content & Organic Social: Source content from our hosts across 200 cities. Chasing photos and video from events, keeping a usable library, and posting to our localised Thursday social accounts so each city's feed looks live and local rather than generic.
• Host Support: Be a first point of contact for our global host network. Answering questions and unblocking issues on ticket sales, local ad support, promotion and assets, escalating anything you can't resolve and making sure hosts feel supported rather than left waiting.
• Creative Briefing: Work closely with our in-house creative team, writing clear briefs, gathering references and trends, collecting feedback and keeping creative requests on schedule.
• Cross-Team Liaison: Act as a link between growth and the wider business. Events, Trips, Ops, Partnerships, Product and Customer Support. Making sure campaigns reflect what's actually happening on the ground in each city.
• AI & Automation: Use AI tools daily, Claude for analysis and reporting, Higgsfield and similar for generating and iterating ad creative at volume and actively look for the repetitive parts of the role that can be automated away so your time goes into the work that actually moves numbers.
• Testing & Research: Research trends, competitors and new platforms, and help set up and document tests so we know what we've learned and what to try next.

What We're Looking For

• A genuine interest in what makes people tick. Why they buy, why they click, and just as importantly, why they don't.
• Strong numeracy and comfort working in spreadsheets. You don't need to be an analyst, but you should like working with data.
• Clear written communication; you can write a brief, a social caption or an outreach message that someone actually responds to.
• Confident, friendly communicator. You'll be dealing directly with hosts around the world and should be comfortable chasing, helping and saying no when needed.
• Highly organised, with the ability to juggle several small tasks and deadlines without dropping any.
• Proactive and self-starting. You ask questions, chase answers and follow up.
• AI-native. You already use tools like Claude, ChatGPT or Higgsfield in your day‑to‑day and reach for them instinctively. Your first question when handed a manual, repetitive task is whether it needs to be manual at all.
• Native-level understanding of social platforms (TikTok, Instagram, Snapchat) and the content that performs on them.
• Comfortable in a fast-moving startup where priorities shift and no two weeks look the same.
• No prior professional marketing experience is required. Graduates, career switchers and people with self‑taught or side‑project experience are all welcome to apply.

Nice to Have

• Any hands‑on exposure to paid social or Google Ads (including personal projects, freelance work, a society or student business, or your own content account).
• Experience creating or editing short‑form video content, or running an organic social account of any kind.
• Internship or placement experience in marketing, events or a D2C brand.
• Familiarity with GA4, Looker, Excel/Google Sheets beyond the basics.
• Experience working with influencers, creators or agencies in any capacity.
• Hands‑on experience with AI creative or video tools (Higgsfield, Runway, Midjourney, ElevenLabs, Sora or similar), or having built your own automations, prompts or workflows to save yourself time.

What You'll Get

• Direct mentorship from the Growth Marketing Manager and Head of Growth, with real ownership from early on.
• Exposure to a monthly six‑figure ad budget and the commercial reality behind it. ROAS, CAC, LTV and attribution explained properly, not in theory.
• A team that gives you the AI tools and the licence to use them. If you can automate a task, we would rather you did.
• A global network of hosts and cities to work with, and a real say in how Thursday shows up in each of them.
• A clear development path towards a Growth Marketing Manager role.