At a Glance
- Tasks: Lead global demand generation strategies and manage a dynamic team across multiple countries.
- Company: Join Thunes, a cutting-edge fintech company revolutionising global payments.
- Benefits: Competitive salary, global exposure, and opportunities for professional growth.
- Other info: Work with innovative tech and diverse teams across the globe.
- Why this job: Make a real impact in a fast-paced environment while shaping the future of fintech.
- Qualifications: 10+ years in B2B demand generation with expertise in digital marketing and team leadership.
The predicted salary is between 80000 - 100000 € per year.
Location: London (UK), Barcelona (Spain)
Reports to: Chief Marketing Officer (CMO)
Team: Global (UK, Spain, Philippines, and USA)
Context of the role
We are seeking a high energy, "hands on" Director of Demand Generation to serve as the chief architect of Thunes’ global revenue engine. This is a critical leadership role for a "doer" who thrives in a high growth environment and is passionate about building a sophisticated, tech enabled demand generation machine. In this role, you will bridge the gap between marketing strategy, digital execution, and sales performance. You will own the entire lifecycle of a lead from initial digital acquisition and automated nurturing to the rigorous qualification of opportunities by your global SDR team. At Thunes, we navigate long sales cycles and a complex Account Based Marketing (ABM) strategy; your mission is to ensure quality, intent, and strategic alignment across our global target account lists to drive meaningful, scalable pipeline.
Demand Gen Team Composition
- Global SDR Team: A high velocity squad based in the UK, Spain, Philippines, and the USA focused on both inbound qualification and strategic outbound prospecting.
- Digital Marketing: Specialists managing our "always on" paid and organic channels, ensuring a constant flow of high intent traffic.
- Marketing Operations: A centralized function (based in Manila) dedicated to data integrity, lead scoring, tech stack integrations, and automation.
- External Partners: Management of specialist agencies for Web Development, LinkedIn Ads, and SEO.
Key Responsibilities
- Demand Generation and Digital Strategy
- End to End Demand Funnel: Architect and manage the full funnel, including target account identification, lead acquisition, and automated multi touch nurture streams.
- Digital and Search Leadership: Oversee global paid media (LinkedIn Ads) and organic growth. Future proof our visibility by optimizing for traditional SEO as well as emerging GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization).
- ABM and Strategic Targeting: Lead our Account Based Marketing efforts, leveraging intent data (6sense) to engage "Gorilla" and Tier 1 accounts with personalized journeys.
- Omnichannel Campaigns: Execute integrated campaigns across all channels, while supporting Field Marketing for localized in person events and content activation.
- SDR Leadership and Sales Alignment
- Global Team Management: Lead, coach, and scale your global SDR team, standardizing "playbooks" for outbound excellence and ensuring rigorous qualification before handoff.
- Sales and Enablement Alignment: Maintain a "locked at the hip" relationship with Sales Leadership, Account Management, and Sales Enablement to refine lead quality and feedback loops.
- Marketing Operations, AI and Budget
- Marketing Operations Excellence: Oversee the Marketing Ops function to ensure data integrity, lead management SLAs, and seamless technical integrations.
- AI and Automation at Scale: Actively implement AI driven workflows (leveraging Gemini, PeecAI, Zapier, Clay) to automate manual research and personalize outreach at scale.
- Tech Stack Ownership: Continuously improve and integrate our infrastructure (Salesforce, Pardot, 6sense, Gong, DreamData) to ensure a "single source of truth."
- Budget and Agency Management: Full accountability for the Demand Generation budget, including performance based allocation across channels and management of specialized agencies.
- Analytics and Attribution: Maintain funnel tracking and deep dive source analysis using DreamData and GA4 to understand multi touch ROI and inform future investment.
You’ll Thrive in This Role If You Are
- A Pragmatic Visionary Marketer: You masterfully balance high level strategic planning with a "roll up your sleeves" approach, ensuring every campaign is backed by data.
- The Ultimate "Doer": You aren't just a strategist; you are happy to get into the platforms, build the workflows, and fix the data when needed.
- A Complex Sales Specialist: You understand the nuances of a regulated Fintech industry with long term, high contract value sales cycles.
- A Global Leader: You have experience managing and motivating diverse teams across multiple time zones (EMEA, AMER, APAC).
- High Velocity: You thrive in environments where speed of execution is a competitive advantage and "shipping" matters.
- Data Obsessed: You make decisions based on source analysis and attribution data rather than "gut feel."
KPIs That This Role is Measured On
- Marketing Sourced Pipeline: Volume and value of qualified opportunities generated.
- SDR Performance: Achievement of Stage 2 opportunity targets and outbound prospecting efficiency.
- Funnel Conversion and Velocity: Improvement in conversion rates from MQL/Engaged Account to Qualified Opportunity.
- Budget Efficiency: Marketing ROI and CAC (Customer Acquisition Cost) across digital and offline channels.
- Operational Readiness: Reliability of reporting dashboards and the successful integration of AI/automation tools.
Requirements
- Experience: 10+ years in B2B Demand Generation, managing Digital Marketing, SDR, and Marketing Ops functions.
- Industry: Proven track record in Fintech or Payments is highly preferred.
- Tech Stack Expertise: Salesforce, Pardot, 6Sense, DreamData, Google Analytics, LinkedIn Campaign Manager, Gong, Gemini, Zapier, Popl, Apollo, and Clay.
- Budget Management: Proven experience managing multi million dollar marketing budgets with a focus on high growth ROI.
- Global Presence: Ability to travel occasionally to hub offices in London and Barcelona.
About Thunes
Thunes is the Smart Superhighway to move money around the world. Thunes’ proprietary Direct Global Network allows Members to make payments in real-time in over 140 countries and more than 90 currencies. Thunes’ Network connects directly to over 12 billion mobile wallets, stablecoin wallets and bank accounts worldwide, as well as 15 billion cards via more than 220 different payment methods, such as GCash, M-Pesa, Airtel, MTN, Orange, JazzCash, Easypaisa, AliPay, WeChat Pay HK and many more. Thunes’ Direct Global Network differentiates itself through its worldwide reach, in-house SmartX Treasury System and Fortress Compliance Platform, ensuring Members of the Network receive unrivaled speed, control, visibility, protection, and cost efficiencies when making real-time payments, globally. Members of Thunes’ Direct Global Network include gig economy giants like Uber and Deliveroo, super-apps like Grab and WeChat, MTOs, fintechs, PSPs and banks. Headquartered in Singapore, Thunes has offices in 14 locations, including Atlanta, Barcelona, Beijing, Dubai, Hong Kong, Johannesburg, London, Manila, Nairobi, Paris, Riyadh, San Francisco and Shanghai.
Director of Demand Generation in London employer: Thunes
Thunes is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration across its global teams in London and Barcelona. With a strong focus on employee growth, Thunes provides ample opportunities for professional development, while its commitment to cutting-edge technology and data-driven strategies ensures that employees are at the forefront of the fintech industry. The company's inclusive culture and emphasis on work-life balance make it an attractive place for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Demand Generation in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your achievements and projects. This is your chance to showcase what you can bring to the table, especially in demand generation and digital marketing.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their demand generation strategies and come ready with ideas on how you can contribute. Tailor your pitch to show you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Director of Demand Generation in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for demand generation shine through! We want to see that you're not just looking for a job, but that you're genuinely excited about the role and what we do at Thunes.
Tailor Your Experience:Make sure to highlight your relevant experience in B2B demand generation and any specific achievements in fintech or payments. We love seeing how your past roles have prepared you for this position, so don’t hold back!
Be Data-Driven:Since we’re all about data at Thunes, include metrics and results from your previous campaigns. Show us how you've used data to drive decisions and improve outcomes – it’s music to our ears!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you get all the latest updates from our team. Plus, it shows you’re serious about joining us!
How to prepare for a job interview at Thunes
✨Know Your Demand Generation Inside Out
Make sure you’re well-versed in the latest trends and strategies in demand generation, especially in the fintech space. Brush up on your knowledge of ABM, lead nurturing, and the tech stack mentioned in the job description. Being able to discuss these topics confidently will show that you're not just a candidate, but a potential leader.
✨Showcase Your Data-Driven Mindset
Prepare to discuss how you've used data to drive decisions in past roles. Bring examples of how you've improved conversion rates or optimised campaigns based on analytics. This role is all about being data obsessed, so demonstrating your analytical skills will set you apart.
✨Demonstrate Your Leadership Style
As a Director, you'll be leading a global team. Be ready to share your approach to team management and how you motivate diverse teams across different time zones. Highlight any experience you have with coaching SDRs or managing cross-functional teams to show you can handle the leadership aspect of the role.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges related to demand generation and sales alignment. Think through scenarios where you had to bridge gaps between marketing and sales, or how you would tackle a long sales cycle. Having clear, structured responses will demonstrate your strategic thinking and problem-solving abilities.
