At a Glance
- Tasks: Create engaging content and lead thought leadership campaigns to enhance Thunes' global narrative.
- Company: Join a dynamic fintech company revolutionising global payments with cutting-edge technology.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and continuous learning.
- Why this job: Be at the forefront of fintech innovation and make a real impact on global money movement.
- Qualifications: 4-6 years in content creation, strong writing skills, and familiarity with AI tools.
The predicted salary is between 50000 - 65000 £ per year.
About Thunes
Thunes is the Smart Superhighway for money movement around the world. Thunes’ proprietary Direct Global Network allows Members to make payments in real-time in over 130 countries and more than 80 currencies. Thunes’ Network connects directly to over 7 billion mobile wallets and bank accounts worldwide, via more than 350 different payment methods, such as GCash, M-Pesa, Airtel, MTN, Orange, JazzCash, Easypaisa, AliPay, WeChat Pay and many more. Members of Thunes’ Direct Global Network include gig economy giants like Uber and Deliveroo, super-apps like Grab and WeChat, MTOs, fintechs, PSPs and banks. Thunes’ Direct Global Network differentiates itself through its worldwide reach, in-house Smart Treasury Management Platform and Fortress Compliance Infrastructure, ensuring Members of the Network receive unrivalled speed, control, visibility, protection and cost efficiencies when making real-time payments globally. Headquartered in Singapore, Thunes has offices in 12 locations, including Barcelona, Beijing, Dubai, London, Manila, Nairobi, Paris, Riyadh, San Francisco, Atlanta, Sao Paulo and Shanghai.
Context of the Role
Thunes is seeking a dynamic and innovative Manager of Content & Thought Leadership to join our growing marketing team. This role will focus on driving content creation and thought leadership campaigns that enhance Thunes' global narrative, engage our target audience, and support our growth initiatives. Reporting directly to the Director of Brand & Public Relations, the Manager will play a critical role in executing content strategies that amplify our brand, position us as thought leaders, and support our demand generation, sales enablement, customer community building, and brand awareness goals. In this role, you’ll leverage emerging technologies, particularly Artificial Intelligence, to create scalable, data-driven content that drives business results. You’ll work closely with internal teams to ensure content resonates across diverse markets, amplifying our position in the fintech and global payments landscape. This is an exciting opportunity for someone passionate about creating compelling content, harnessing AI to transform content development at Thunes, to drive both brand awareness and business results.
Key Responsibilities
- Content Strategy Execution: Support the Director of Brand & Public Relations in building and executing Thunes' global content strategy. Focus on driving brand awareness, thought leadership, and engagement through a wide range of content formats, including blogs, case studies, white papers, social media, email campaigns, webinars, video, podcasts, visuals, and presentations.
- Content Creation & Production: Develop and produce high-quality content that aligns with Thunes' messaging and target audience. Ensure content is rooted in data and insights, supporting both marketing and sales goals.
- Artificial Intelligence Implementation: Lead the identification and implementation of AI tools that will optimize content development, production, and scalability. Drive AI adoption to improve content quality, speed, editorial consistency, and performance metrics. Use AI to enhance content personalization and engagement, maximizing impact on business objectives.
- Storytelling for Target Accounts: Work closely with sales and product teams to understand the needs of our target accounts and craft relevant, engaging content that drives engagement and interest from key prospects.
- Content Planning & Execution: Manage the content calendar, ensuring timely delivery and alignment with global campaigns, product launches, and other business initiatives. Collaborate with teams to ensure all content is cohesive and reflects Thunes' brand and messaging.
- Collaborative Content Production: Work with internal teams, external agencies, and freelancers to produce content, ensuring quality, consistency, and alignment with overall marketing and sales goals.
- Internal & External Content Alignment: Collaborate with product marketing and demand generation teams to align content creation with business objectives, ensuring consistency across all channels and audiences.
- Client & Partner Engagement: Develop client-facing materials that showcase our solutions and highlight customer success stories. Collaborate with partners to create joint content campaigns that elevate Thunes’ position in the market.
- Performance Measurement: Track and measure the performance of content across various platforms, using data to refine and optimize strategies. Report on content metrics and key performance indicators (KPIs) to stakeholders, including new and influenced opportunities.
- Thought Leadership: Identify opportunities for content-driven thought leadership, including blog posts, speaking engagements, webinars, and awards submissions. Help position Thunes as a recognized leader in the fintech and global payments space.
- Social Media Strategy: Support the development and execution of social media content strategies, ensuring consistency with broader marketing objectives and engaging with key audiences.
Professional Experience/Qualifications
- Experience: 4-6+ years of experience in content creation and marketing, within a B2B fintech environment. Proven ability to produce high-quality, impactful content.
- Content Expertise: Strong background in writing, content creation, and storytelling with an emphasis on strategic alignment to business goals. A deep understanding of various content formats, including written content, video, podcasts, and more.
- Artificial Intelligence: Deep understanding of AI tools for content creation, optimization, and scalability. Experience in leveraging AI platforms to generate content, define prompts, and ensure high-quality, on-brand materials, including copy, image and video. Familiarity with using AI for content scheduling, performance tracking, and editorial enhancements.
- Analytical Skills: Strong ability to analyze content performance data and leverage insights to improve strategies. Comfort with tools like Google Analytics, social media analytics, or content management platforms.
- Collaboration: Proven ability to work cross-functionally with sales, product, and regional teams to create compelling content that supports global and regional objectives.
- Copywriting Excellence: Excellent writing, editing, and proofreading skills with an eye for detail and a passion for delivering high-quality content.
- Social Media & Digital Savvy: Experience with social media strategies for B2B and understanding how to leverage digital platforms to expand content reach and engagement.
- Project Management: Strong organizational skills with the ability to manage multiple content initiatives simultaneously, ensuring deadlines are met and content is delivered on time.
- Creative Mindset: Creative, innovative thinker with a passion for developing new ways to engage audiences and elevate Thunes’ content offering.
- Growth Mindset: A proactive attitude with a passion for continuous improvement, learning, and contributing to the growth of the content and marketing function.
Sounds like you? Apply today!
Content and Thought Leadership Manager in London employer: Thunes
Thunes is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Content and Thought Leadership Manager role. With a focus on leveraging cutting-edge technologies like Artificial Intelligence, employees are empowered to create impactful content that drives business results while enjoying ample opportunities for professional growth and collaboration across diverse teams. Located in the vibrant city of Singapore, Thunes offers a unique chance to be part of a global network that is revolutionising money movement, making it an exciting place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Content and Thought Leadership Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Thunes and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Thunes are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Thunes on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Thunes. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content and Thought Leadership Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Thunes. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Thunes:Show us that you’ve done your homework! In your application, briefly mention what you admire about Thunes’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Thunes
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Thunes will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Thunes, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
