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- Tasks: Manage and create engaging content for ThruDark's social media channels.
- Company: Join a high-performance brand founded by former UK Special Forces Operators.
- Benefits: Flexible hours, ThruDark kit contribution, and private medical cover.
- Other info: Enjoy regular team events and access to the latest tech.
- Why this job: Be part of a passionate team and make an impact in the outdoor culture.
- Qualifications: 2-4 years in social media, strong content creation skills, and a love for performance.
The predicted salary is between 30000 - 40000 ÂŁ per year.
ThruDark is a high-performance clothing and equipment brand founded by former UK Special Forces Operators. Built on resilience, precision, and uncompromising standards, we design technical kit for those who operate at the edge and we apply the same principles when building our team. Since launching, we've grown into a premium global brand trusted by inspiring and aspiring individuals seeking elite performance and everyday utility. As we scale, we remain disciplined in how we hire: we want people who take pride in their work and thrive in fast-paced environments.
Role Overview
We’re looking for a Social Media Executive to own and drive ThruDark’s social presence across key platforms. This is a hands‑on role for someone who understands how to blend brand storytelling, cultural relevance, and performance thinking to grow an audience and move product. You’ll bring the brand to life daily across social, translating ThruDark’s identity into content that connects and converts.
What you’ll do
- Content and Channel Management
- Own day‑to‑day management of ThruDark’s social channels (Facebook, Instagram, TikTok, YouTube)
- Schedule and publish content in line with the brand calendar, tailoring delivery for platform‑specific demographics
- Ensure consistency in tone of voice, visual identity, and brand positioning across every post
- Content Creation
- Lead social‑first content (photo and video) across product, training, expeditions, and community, optimised for the platform it’s intended for
- Capture and create behind‑the‑scenes content across all of the above
- Edit short‑form video content for performance (Reels, TikTok, Shorts)
- Work closely with the creative and brand teams to deliver campaigns at pace
- Community and Engagement
- Manage community interactions, DMs, and comments in a timely, brand‑appropriate way
- Moderate and grow the ThruDark Facebook community, fostering high‑value discussions among brand advocates
- Build relationships with key members of the ThruDark community
- Identify and engage with emerging voices aligned to the brand
- Spot cultural moments worth owning and move quickly when they arise
- Performance and Optimisation
- Track and report on channel performance: reach, engagement, follower growth, conversion
- Optimise content based on platform trends and what the data tells you
- Support the paid social team with organic learnings and content performance data, specifically identifying winning organic posts for paid amplification
- Campaign Support
- Execute social rollouts for product launches and brand campaigns
- Support ambassador and partnership amplification across channels
- Keep organic and paid activity aligned
Requirements
- 2 to 4 years’ experience in a social media role, ideally within apparel, performance, or lifestyle brands
- Deep understanding of Facebook, Instagram, TikTok, and YouTube and what makes content work on each
- Strong eye for content: what performs, what doesn’t, and why
- Experience shooting and editing content (iPhone + Adobe Suite or CapCut)
- Highly organised, able to work at pace and manage competing priorities
- Commercially aware: understands how social contributes to brand and revenue growth
- A genuine interest in performance, endurance, or outdoor culture
Desirable
- Experience working with ambassadors or creators
- Basic understanding of paid social
- Experience at a high-growth DTC brand
Benefits
- Be part of a passionate, friendly, and driven team
- ThruDark kit contribution, paid quarterly
- Access to the latest tech and software required for your role
- A starter bundle of ThruDark kit to get you going from day one
- Flexible working hours and hybrid‑working options
- Enhanced self‑sacrifice pension scheme
- Regular team events and outings
- Onsite gym for personal use
- Private medical cover to support your health and wellbeing
- Life assurance and critical illness cover for peace of mind
Social Media Executive employer: Thrudark
Contact Detail:
Thrudark Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Executive
✨Tip Number 1
Get to know ThruDark inside out! Familiarise yourself with their brand story, values, and products. This will help you tailor your approach and show genuine passion during interviews.
✨Tip Number 2
Engage with ThruDark’s social media channels before applying. Comment on posts, share your thoughts, and even create content that aligns with their brand. This shows initiative and helps you stand out!
✨Tip Number 3
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the Social Media Executive role.
✨Tip Number 4
When you're ready to apply, do it through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team.
We think you need these skills to ace Social Media Executive
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for social media and the ThruDark brand shine through. We want to see that you genuinely care about performance, endurance, and outdoor culture – it’s what makes us tick!
Tailor Your Content: Make sure to customise your application to reflect how your experience aligns with the role. Highlight specific examples of your work in social media, especially any content creation or community engagement that resonates with our brand values.
Be Authentic: We love authenticity! Use your own voice in your application. Share your unique perspective on how you would bring ThruDark’s identity to life across social platforms. This is your chance to stand out!
Apply Through Our Website: Don’t forget to submit your application through our website. It’s the best way for us to keep track of your application and ensures you’re considered for this exciting opportunity with ThruDark!
How to prepare for a job interview at Thrudark
✨Know Your Platforms
Make sure you’re well-versed in the nuances of Facebook, Instagram, TikTok, and YouTube. Each platform has its own vibe and audience, so be ready to discuss how you would tailor content for each one during your interview.
✨Showcase Your Content Skills
Bring examples of your previous work that highlight your ability to create engaging social media content. Whether it’s photos, videos, or campaigns, having a portfolio ready will demonstrate your skills and creativity.
✨Understand the Brand
Do your homework on ThruDark! Familiarise yourself with their products, values, and community. Be prepared to discuss how you can embody their brand identity in your social media strategies.
✨Be Ready to Discuss Metrics
Since performance is key, be prepared to talk about how you’ve tracked and optimised social media content in the past. Bring data-driven examples of what worked and how you adapted your strategy based on insights.