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- Tasks: Drive ThruDark's social presence and create engaging content across key platforms.
- Company: Join a high-performance brand founded by former UK Special Forces Operators.
- Benefits: Flexible hours, ThruDark kit contribution, private medical cover, and regular team events.
- Why this job: Be part of a passionate team and make an impact in the outdoor culture.
- Qualifications: 2-4 years in social media, strong content creation skills, and a love for performance.
- Other info: Dynamic environment with opportunities for growth and creativity.
The predicted salary is between 30000 - 40000 £ per year.
ThruDark is a high-performance clothing and equipment brand founded by former UK Special Forces Operators. Built on resilience, precision, and uncompromising standards, we design technical kit for those who operate at the edge and we apply the same principles when building our team. Since launching, we've grown into a premium global brand trusted by inspiring and aspiring individuals seeking elite performance and everyday utility. As we scale, we remain disciplined in how we hire: we want people who take pride in their work and thrive in fast-paced environments.
We’re looking for a Social Media Executive to own and drive ThruDark’s social presence across key platforms. This is a hands-on role for someone who understands how to blend brand storytelling, cultural relevance, and performance thinking to grow an audience and move product. You’ll bring the brand to life daily across social, translating ThruDark’s identity into content that connects and converts.
What you’ll do- Content and Channel Management
- Own day-to-day management of ThruDark’s social channels (Facebook, Instagram, TikTok, YouTube)
- Schedule and publish content in line with the brand calendar, tailoring delivery for platform-specific demographics
- Ensure consistency in tone of voice, visual identity, and brand positioning across every post
- Content Creation
- Lead social-first content (photo and video) across product, training, expeditions, and community, optimised for the platform it’s intended for
- Capture and create behind-the-scenes content across all of the above
- Edit short-form video content for performance (Reels, TikTok, Shorts)
- Work closely with the creative and brand teams to deliver campaigns at pace
- Community and Engagement
- Manage community interactions, DMs, and comments in a timely, brand-appropriate way
- Moderate and grow the ThruDark Facebook community, fostering high-value discussions among brand advocates
- Build relationships with key members of the ThruDark community
- Identify and engage with emerging voices aligned to the brand
- Spot cultural moments worth owning and move quickly when they arise
- Performance and Optimisation
- Track and report on channel performance: reach, engagement, follower growth, conversion
- Optimise content based on platform trends and what the data tells you
- Support the paid social team with organic learnings and content performance data, specifically identifying winning organic posts for paid amplification
- Campaign Support
- Execute social rollouts for product launches and brand campaigns
- Support ambassador and partnership amplification across channels
- Keep organic and paid activity aligned
- 2 to 4 years’ experience in a social media role, ideally within apparel, performance, or lifestyle brands
- Deep understanding of Facebook, Instagram, TikTok, and YouTube and what makes content work on each
- Strong eye for content: what performs, what doesn’t, and why
- Experience shooting and editing content (iPhone + Adobe Suite or CapCut)
- Highly organised, able to work at pace and manage competing priorities
- Commercially aware: understands how social contributes to brand and revenue growth
- A genuine interest in performance, endurance, or outdoor culture
- Experience working with ambassadors or creators
- Basic understanding of paid social
- Experience at a high-growth DTC brand
- Be part of a passionate, friendly, and driven team
- ThruDark kit contribution, paid quarterly
- Access to the latest tech and software required for your role
- A starter bundle of ThruDark kit to get you going from day one
- Flexible working hours and hybrid-working options
- Enhanced self-sacrifice pension scheme
- Regular team events and outings
- Onsite gym for personal use
- Private medical cover to support your health and wellbeing
- Life assurance and critical illness cover for peace of mind
Social Media Executive in Poole employer: Thrudark
Contact Detail:
Thrudark Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Executive in Poole
✨Tip Number 1
Get to know ThruDark inside out! Familiarise yourself with their products, values, and social media presence. This way, when you land that interview, you can show off your passion and understanding of the brand.
✨Tip Number 2
Showcase your creativity! Prepare a portfolio of your best social media content that highlights your skills in storytelling and engagement. Make sure it’s tailored to what ThruDark stands for – resilience and performance.
✨Tip Number 3
Network like a pro! Connect with current or former ThruDark employees on LinkedIn. Ask them about their experiences and any tips they might have. It’s a great way to get insider info and make a lasting impression.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the ThruDark team and ready to take on the challenge.
We think you need these skills to ace Social Media Executive in Poole
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for social media and the ThruDark brand shine through. We want to see that you genuinely care about performance and outdoor culture, so share your personal experiences or interests that align with our values.
Tailor Your Content: Make sure to customise your application to reflect the specific role of Social Media Executive. Highlight your experience with different platforms like Facebook, Instagram, TikTok, and YouTube, and how you've successfully engaged audiences on each one. We love seeing relevant examples!
Be Authentic: We appreciate authenticity, so don’t be afraid to let your personality come through in your writing. Use a tone that feels natural to you while still being professional. Remember, we’re looking for someone who can connect with our community, so show us who you are!
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. This way, we can easily track your application and ensure it reaches the right people. Plus, it shows you’re serious about joining the ThruDark team!
How to prepare for a job interview at Thrudark
✨Know Your Platforms Inside Out
Before the interview, make sure you’re well-versed in the nuances of Facebook, Instagram, TikTok, and YouTube. Understand what type of content thrives on each platform and be ready to discuss examples of successful campaigns you've seen or worked on.
✨Showcase Your Content Creation Skills
Bring a portfolio of your best work to the interview. Include examples of social-first content, behind-the-scenes shots, and any video edits you've done. This will demonstrate your ability to create engaging content that aligns with ThruDark’s brand identity.
✨Be Ready to Discuss Community Engagement
Think about how you would manage community interactions and foster discussions among brand advocates. Prepare examples of how you've successfully engaged with audiences in the past and be ready to share your strategies for building relationships with key community members.
✨Understand Performance Metrics
Familiarise yourself with key performance indicators like reach, engagement, and conversion rates. Be prepared to discuss how you’ve tracked and optimised content based on data in previous roles, and how you can apply those insights to drive ThruDark’s social media success.