At a Glance
- Tasks: Drive ThruDark's social presence and create engaging content across key platforms.
- Company: Join a high-performance brand founded by former UK Special Forces Operators.
- Benefits: Flexible hours, ThruDark kit contribution, private medical cover, and regular team events.
- Other info: Dynamic environment with opportunities for growth and creativity.
- Why this job: Be part of a passionate team and make an impact in the outdoor culture.
- Qualifications: 2-4 years in social media, strong content creation skills, and a love for performance.
The predicted salary is between 30000 - 40000 £ per year.
ThruDark is a high-performance clothing and equipment brand founded by former UK Special Forces Operators. Built on resilience, precision, and uncompromising standards, we design technical kit for those who operate at the edge and we apply the same principles when building our team. Since launching, we've grown into a premium global brand trusted by inspiring and aspiring individuals seeking elite performance and everyday utility. As we scale, we remain disciplined in how we hire: we want people who take pride in their work and thrive in fast-paced environments.
We’re looking for a Social Media Executive to own and drive ThruDark’s social presence across key platforms. This is a hands-on role for someone who understands how to blend brand storytelling, cultural relevance, and performance thinking to grow an audience and move product. You’ll bring the brand to life daily across social, translating ThruDark’s identity into content that connects and converts.
What you’ll do
- Content and Channel Management
- Own day-to-day management of ThruDark’s social channels (Facebook, Instagram, TikTok, YouTube)
- Schedule and publish content in line with the brand calendar, tailoring delivery for platform-specific demographics
- Ensure consistency in tone of voice, visual identity, and brand positioning across every post
- Content Creation
- Lead social-first content (photo and video) across product, training, expeditions, and community, optimised for the platform it’s intended for
- Capture and create behind-the-scenes content across all of the above
- Edit short-form video content for performance (Reels, TikTok, Shorts)
- Work closely with the creative and brand teams to deliver campaigns at pace
- Community and Engagement
- Manage community interactions, DMs, and comments in a timely, brand-appropriate way
- Moderate and grow the ThruDark Facebook community, fostering high-value discussions among brand advocates
- Build relationships with key members of the ThruDark community
- Identify and engage with emerging voices aligned to the brand
- Spot cultural moments worth owning and move quickly when they arise
- Performance and Optimisation
- Track and report on channel performance: reach, engagement, follower growth, conversion
- Optimise content based on platform trends and what the data tells you
- Support the paid social team with organic learnings and content performance data, specifically identifying winning organic posts for paid amplification
- Campaign Support
- Execute social rollouts for product launches and brand campaigns
- Support ambassador and partnership amplification across channels
- Keep organic and paid activity aligned
Requirements
- 2 to 4 years’ experience in a social media role, ideally within apparel, performance, or lifestyle brands
- Deep understanding of Facebook, Instagram, TikTok, and YouTube and what makes content work on each
- Strong eye for content: what performs, what doesn’t, and why
- Experience shooting and editing content (iPhone + Adobe Suite or CapCut)
- Highly organised, able to work at pace and manage competing priorities
- Commercially aware: understands how social contributes to brand and revenue growth
- A genuine interest in performance, endurance, or outdoor culture
Desirable
- Experience working with ambassadors or creators
- Basic understanding of paid social
- Experience at a high-growth DTC brand
Benefits
- Be part of a passionate, friendly, and driven team
- ThruDark kit contribution, paid quarterly
- Access to the latest tech and software required for your role
- A starter bundle of ThruDark kit to get you going from day one
- Flexible working hours and hybrid-working options
- Enhanced self-sacrifice pension scheme
- Regular team events and outings
- Onsite gym for personal use
- Private medical cover to support your health and wellbeing
- Life assurance and critical illness cover for peace of mind
Social Media Executive in Poole employer: Thrudark
ThruDark is an exceptional employer that fosters a dynamic and collaborative work culture in Poole, offering flexible and hybrid-working options to support work-life balance. Employees benefit from opportunities for professional growth within the eCommerce sector, particularly in fashion and retail, while being part of a team that values creativity and innovation in managing online store operations.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Executive in Poole
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Thrudark and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Thrudark are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Thrudark on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Thrudark. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Executive in Poole
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Thrudark. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Thrudark:Show us that you’ve done your homework! In your application, briefly mention what you admire about Thrudark’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Thrudark
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Thrudark will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Thrudark, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
