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For Companies At a Glance
- Tasks: Drive customer loyalty through innovative CRM strategies and engaging campaigns.
- Company: Join THRIVIN, a dynamic brand empowering women with premium gymwear.
- Benefits: Remote work, high ownership, and the chance to make a real impact.
- Other info: Fast-paced environment with opportunities for growth and creativity.
- Why this job: Be a key player in transforming first-time buyers into loyal customers.
- Qualifications: 2-5+ years in CRM/retention marketing and strong copywriting skills.
The predicted salary is between 40000 - 50000 £ per year.
About THRIVIN
THRIVIN is building the uniform for disciplined women. We create premium performance gymwear designed for women who train with intent and expect more from themselves and from what they wear. We are not building a brand people buy from once. We are building a brand customers come back to, again and again. Retention is not a support function; it is a core growth driver.
The Role
We’re looking for a Retention Manager to own execution across CRM and lifecycle marketing. This is a high-ownership, performance-driven role focused on driving repeat revenue and customer lifetime value. You will manage and execute across email, SMS, and lifecycle — building systems that bring customers back consistently. This is not just about sending campaigns; this is about building a retention engine that compounds over time.
What You’ll Be Doing
- Retention Execution
- Own and manage all CRM channels (email, SMS, lifecycle)
- Execute weekly campaigns, launches, and promotional calendars
- Ensure all campaigns are delivered on time and to a high standard
- Lifecycle & Flows
- Build and optimise high-performing flows, including:
- Welcome series
- Abandoned cart and checkout
- Post-purchase journeys
- Win-back and reactivation
- Continuously improve flows based on performance data
- Copy & Creative
- Write high-converting copy for campaigns and flows
- Test hooks, angles, and offers
- Maintain a consistent, premium brand voice
- Performance & Optimisation
- Track and improve key metrics:
- Revenue per recipient
- Repeat purchase rate
- Customer lifetime value
- Use data to continuously test, iterate, and scale what works
- Collaboration
- Work closely with:
- CRM Strategy Lead → direction and priorities
- Design team → creative execution
- Performance team → alignment with paid activity
- Act as the execution partner to the CRM Strategy Lead
What We’re Looking For
- 2–5+ years experience in CRM / retention marketing
- Strong copywriting skills with a focus on conversion
- Hands-on experience with Klaviyo
- Data-driven mindset with strong analytical ability
- Experience with segmentation, testing, and optimisation
- High ownership and ability to execute independently
- Strong understanding of customer behaviour and lifecycle marketing
- Affinity with fitness, wellness, or gym culture
- Fluent in English
Ideal Candidate
- You think in terms of revenue, not just sends
- You understand how to turn first-time buyers into repeat customers
- You are both creative and analytical
- You move quickly, test often, and improve constantly
- You take ownership and deliver without needing oversight
What Success Looks Like
- Retention becomes a key revenue driver
- Flows and campaigns consistently perform and improve
- Repeat purchase rate increases over time
- Customers stay engaged with the brand
- CRM becomes a predictable, scalable growth channel
Why Join THRIVIN
- Own a critical growth channel end-to-end
- Be part of a fast-growing global brand
- Work in a high-performance, results-driven team
- High ownership, fast execution, real impact
Location
United Kingdom (Remote)
To Apply
Please include:
- Examples of campaigns or flows you’ve executed
- Results you’ve driven (revenue, retention, LTV)
- Tools you’ve used (Klaviyo, etc.)
- A short note on how you approach retention as a growth channel
Retention Manager employer: Thrivin
Contact Detail:
Thrivin Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retention Manager
✨Tip Number 1
Get to know the company inside out! Research THRIVIN's brand values, their gymwear, and their target audience. This will help you tailor your approach and show them you're genuinely interested in being part of their mission.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and insights into the company culture. This can give you an edge and might even lead to a referral!
✨Tip Number 3
Prepare for the interview by thinking about how you can drive retention at THRIVIN. Come up with specific ideas for campaigns or flows that could boost customer loyalty. Show them you’re ready to hit the ground running!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to contribute to their growth.
We think you need these skills to ace Retention Manager
Some tips for your application 🫡
Show Off Your Experience: When you're writing your application, make sure to highlight your experience in CRM and retention marketing. We want to see examples of campaigns you've executed and the results you've achieved, so don't hold back!
Be Creative with Your Copy: Since this role involves a lot of copywriting, let your creativity shine through in your application. Use engaging language that reflects your understanding of our brand voice and how you can contribute to it.
Data is Key: We love a data-driven mindset! In your application, mention how you've used data to optimise campaigns and improve customer retention. Show us that you know how to turn insights into action.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you're serious about joining our team!
How to prepare for a job interview at Thrivin
✨Know Your Numbers
Before the interview, brush up on key metrics related to retention marketing. Be ready to discuss how you've improved revenue per recipient or increased customer lifetime value in your previous roles. This shows you understand the importance of data in driving retention.
✨Showcase Your Creativity
Prepare examples of high-converting copy you've written for campaigns and flows. Think about how you can demonstrate your ability to create engaging content that resonates with customers. Bring along samples that highlight your unique voice and style.
✨Understand the Customer Journey
Familiarise yourself with the different stages of the customer lifecycle. Be prepared to discuss how you've built and optimised flows like welcome series or win-back campaigns. Showing a deep understanding of customer behaviour will set you apart.
✨Be Ready to Collaborate
Think about how you've worked with cross-functional teams in the past. Be ready to share examples of how you've collaborated with design or performance teams to execute successful campaigns. Highlighting your teamwork skills will show you're a great fit for their culture.