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For Companies At a Glance
- Tasks: Own and scale email marketing to drive brand growth and customer retention.
- Company: Join THRIVIN, a dynamic brand creating premium gymwear for women.
- Benefits: Remote work, high ownership, and the chance to make a real impact.
- Other info: Collaborative environment focused on performance and brand consistency.
- Why this job: Be part of a fast-growing team and shape our email strategy.
- Qualifications: 3-6 years in email marketing with strong copywriting and analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
About THRIVIN
THRIVIN is building the uniform for disciplined women. We create premium performance gymwear designed for women who train with intent and expect more, from themselves and from what they wear. Our email channel is not an afterthought. It is one of our most important growth engines. Every send should feel intentional. Every flow should drive performance. Every message should sound like THRIVIN. We’re looking for someone who can fully own that.
The Role
We’re hiring an Email Marketing Manager to own and scale THRIVIN’s retention and email marketing function. This is a senior, hands-on role for someone who can both think strategically and execute independently.
You will be responsible for:
- Building and improving flows
- Writing high-converting email copy
- Managing campaigns end-to-end
- Analysing performance and optimising constantly
We already have design support in place. What we need is someone who can own the department, drive performance, and bring the THRIVIN voice to life through every email.
What You’ll Be Doing
Campaign Execution
- Own and execute weekly email campaigns across launches, promotions, and brand moments
- Manage the email calendar and ensure all campaigns are delivered on time
- Write all campaign copy in THRIVIN’s tone of voice
- Work closely with the design team to bring campaigns to life
We currently send around 7 campaigns per week.
Flows & Lifecycle Marketing
- Build, optimise, and scale all key email flows, including:
- Welcome flows
- Abandoned cart & checkout
- Post-purchase
- Win-back
- Browse abandonment
- VIP / loyalty journeys
Performance & Optimisation
- Monitor and optimise key retention metrics including:
- Revenue per recipient
- Repeat purchase rate
- Open and click-through rates
- Conversion rate
- Customer lifetime value
Brand & Tone of Voice
- Ensure every email feels aligned with the THRIVIN brand
- Write copy that feels confident, aspirational, and performance-driven
- Understand our audience deeply and communicate in a way that resonates
Collaboration
- Work closely with ecommerce, creative, and performance teams
- Contribute ideas proactively and collaborate across departments
- Be part of a fast-moving, highly ambitious team environment
What We’re Looking For
- 3–6+ years experience in email marketing / CRM
- Strong hands-on experience with Klaviyo
- Exceptional copywriting ability with a strong understanding of conversion
- Experience building and optimising lifecycle flows independently
- Strong analytical mindset with experience running A/B tests and performance analysis
- Ability to manage the full email function autonomously
- Strong understanding of fitness, wellness, or female-focused brands
Ideal Candidate
- You genuinely enjoy email marketing and retention
- You understand both brand and performance
- You are highly organised and self-managed
- You are proactive, collaborative, and excited by growth
- You thrive in fast-paced environments and like building things properly
- You care about the details, from subject line to segmentation to tone of voice
What Success Looks Like
- Email becomes a major revenue driver for the brand
- Flows consistently improve and compound over time
- Campaigns are delivered at a high standard, every week
- Customers stay engaged and connected to THRIVIN
- The email channel scales with both performance and brand consistency
Why Join THRIVIN
- Own and scale a core growth channel
- Be part of a fast-growing global brand with big ambitions
- Work in a highly collaborative, ambitious team
- High ownership, fast execution, real impact
Location: Remote (UK preferred)
To Apply
Please include:
- Examples of email campaigns or flows you’ve built
- Performance results you’ve driven
- Tools you’ve worked with (Klaviyo, etc.)
- A short note on how you approach retention and brand communication
Email Marketing Manager in London employer: Thrivin
Contact Detail:
Thrivin Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Manager in London
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at THRIVIN or similar brands. A friendly chat can open doors and give you insights that might just set you apart from other candidates.
✨Tip Number 2
Show off your skills! Create a mini email campaign as a portfolio piece. Use THRIVIN's tone of voice and brand style to demonstrate how you can bring their emails to life. This will not only showcase your creativity but also your understanding of their brand.
✨Tip Number 3
Be proactive! If you see an area where THRIVIN's email marketing could improve, mention it in your application or during interviews. This shows you're already thinking like an Email Marketing Manager and are ready to make an impact.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the THRIVIN team. Don’t miss out on this opportunity!
We think you need these skills to ace Email Marketing Manager in London
Some tips for your application 🫡
Show Off Your Email Skills: When applying, make sure to highlight your experience with email marketing. Share specific examples of campaigns you've executed and the results you've achieved. We want to see how you can bring that THRIVIN voice to life!
Be Authentic in Your Writing: Your application should reflect the confident and aspirational tone we love at THRIVIN. Write your cover letter and any additional notes in a way that feels true to our brand. Let your personality shine through!
Data is Key: Don’t forget to include any performance metrics from your previous roles. We’re all about optimising and improving, so showing us how you've used data to drive results will definitely catch our eye.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Thrivin
✨Know Your THRIVIN Voice
Before the interview, immerse yourself in THRIVIN's brand voice. Read their emails, social media posts, and website content to understand how they communicate. This will help you demonstrate your ability to write in their tone during the interview.
✨Showcase Your Campaign Success
Prepare specific examples of email campaigns you've managed, focusing on the results. Be ready to discuss metrics like open rates, click-through rates, and revenue generated. This shows you not only understand email marketing but can also drive performance.
✨Be Data-Driven
Familiarise yourself with key performance indicators relevant to email marketing. During the interview, be prepared to discuss how you've used data to optimise campaigns and flows. Highlight any A/B testing you've conducted and the insights gained from those tests.
✨Collaboration is Key
THRIVIN values collaboration across departments. Think of examples where you've worked closely with design, ecommerce, or performance teams. Share how you contributed ideas and drove projects forward, showcasing your proactive and team-oriented mindset.