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For Companies At a Glance
- Tasks: Drive customer loyalty through innovative CRM strategies and engaging campaigns.
- Company: Join THRIVIN, a fast-growing brand empowering women in fitness.
- Benefits: Remote work, high ownership, and the chance to make a real impact.
- Other info: Work in a results-driven team with excellent growth opportunities.
- Why this job: Be a key player in transforming first-time buyers into loyal customers.
- Qualifications: 2-5+ years in CRM/retention marketing and strong copywriting skills.
The predicted salary is between 40000 - 50000 £ per year.
About THRIVIN
THRIVIN is building the uniform for disciplined women. We create premium performance gymwear designed for women who train with intent and expect more from themselves and from what they wear. We are not building a brand people buy from once. We are building a brand customers come back to, again and again. Retention is not a support function; it is a core growth driver.
The Role
We’re looking for a Retention Manager to own execution across CRM and lifecycle marketing. This is a high-ownership, performance-driven role focused on driving repeat revenue and customer lifetime value. You will manage and execute across email, SMS, and lifecycle — building systems that bring customers back consistently. This is not just about sending campaigns; this is about building a retention engine that compounds over time.
What You’ll Be Doing
- Retention Execution
- Own and manage all CRM channels (email, SMS, lifecycle)
- Execute weekly campaigns, launches, and promotional calendars
- Ensure all campaigns are delivered on time and to a high standard
- Lifecycle & Flows
- Build and optimise high-performing flows, including:
- Welcome series
- Abandoned cart and checkout
- Post-purchase journeys
- Win-back and reactivation
- Continuously improve flows based on performance data
- Copy & Creative
- Write high-converting copy for campaigns and flows
- Test hooks, angles, and offers
- Maintain a consistent, premium brand voice
- Performance & Optimisation
- Track and improve key metrics:
- Revenue per recipient
- Repeat purchase rate
- Customer lifetime value
- Use data to continuously test, iterate, and scale what works
- Collaboration
- Work closely with:
- CRM Strategy Lead → direction and priorities
- Design team → creative execution
- Performance team → alignment with paid activity
- Act as the execution partner to the CRM Strategy Lead
What We’re Looking For
- 2–5+ years experience in CRM / retention marketing
- Strong copywriting skills with a focus on conversion
- Hands-on experience with Klaviyo
- Data-driven mindset with strong analytical ability
- Experience with segmentation, testing, and optimisation
- High ownership and ability to execute independently
- Strong understanding of customer behaviour and lifecycle marketing
- Affinity with fitness, wellness, or gym culture
- Fluent in English
Ideal Candidate
- You think in terms of revenue, not just sends
- You understand how to turn first-time buyers into repeat customers
- You are both creative and analytical
- You move quickly, test often, and improve constantly
- You take ownership and deliver without needing oversight
What Success Looks Like
- Retention becomes a key revenue driver
- Flows and campaigns consistently perform and improve
- Repeat purchase rate increases over time
- Customers stay engaged with the brand
- CRM becomes a predictable, scalable growth channel
Why Join THRIVIN
- Own a critical growth channel end-to-end
- Be part of a fast-growing global brand
- Work in a high-performance, results-driven team
- High ownership, fast execution, real impact
Location
United Kingdom (Remote)
To Apply
Please include:
- Examples of campaigns or flows you’ve executed
- Results you’ve driven (revenue, retention, LTV)
- Tools you’ve used (Klaviyo, etc.)
- A short note on how you approach retention as a growth channel
Customer Retention Manager | Leisure & Fitness (Permanent) employer: Thrivin
Contact Detail:
Thrivin Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Retention Manager | Leisure & Fitness (Permanent)
✨Tip Number 1
Get to know the company inside out! Research THRIVIN's brand values, their target audience, and what makes their gymwear special. This will help you tailor your conversations and show that you're genuinely interested in being part of their mission.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus when applying for roles.
✨Tip Number 3
Prepare for the interview by thinking about how you can drive retention at THRIVIN. Come armed with ideas on CRM strategies, lifecycle marketing, and how to optimise customer engagement. Show them you’re ready to hit the ground running!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and are familiar with their processes.
We think you need these skills to ace Customer Retention Manager | Leisure & Fitness (Permanent)
Some tips for your application 🫡
Show Off Your Experience: When you're writing your application, make sure to highlight your experience in CRM and retention marketing. We want to see examples of campaigns you've executed and the results you've driven, so don't hold back!
Be Data-Driven: Since this role is all about performance, include any metrics that showcase your success. Talk about how you've improved revenue, retention, or customer lifetime value in your previous roles. Numbers speak volumes!
Keep It Creative: We love a bit of creativity! When you write about your approach to retention, make sure to show off your copywriting skills. Use engaging language that reflects our premium brand voice and demonstrates your ability to connect with customers.
Apply Through Our Website: Don't forget to apply through our website! It's the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we can't wait to see what you've got!
How to prepare for a job interview at Thrivin
✨Know Your Numbers
Before the interview, brush up on key metrics related to customer retention and CRM. Be ready to discuss how you've improved revenue per recipient or increased repeat purchase rates in your previous roles. This shows you understand the importance of data in driving retention.
✨Showcase Your Creativity
Prepare examples of high-converting copy you've written for campaigns or flows. Think about how you can demonstrate your ability to create engaging content that resonates with customers. Bring along samples that highlight your creative flair while maintaining a premium brand voice.
✨Demonstrate Ownership
THRIVIN values high ownership, so be prepared to share instances where you've taken charge of projects or initiatives. Discuss how you executed campaigns independently and the impact they had on customer engagement and retention. This will show you're proactive and results-driven.
✨Understand the Brand
Familiarise yourself with THRIVIN's mission and values. Think about how your affinity with fitness and wellness aligns with their brand. During the interview, express your passion for creating a community around their products and how you can contribute to building long-term customer relationships.