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For Companies At a Glance
- Tasks: Drive customer loyalty through innovative CRM strategies and engaging campaigns.
- Company: Join THRIVIN, a fast-growing brand empowering women with premium gymwear.
- Benefits: Remote work, high ownership, and the chance to make a real impact.
- Other info: Work in a results-driven team focused on growth and performance.
- Why this job: Be a key player in transforming first-time buyers into loyal customers.
- Qualifications: 2-5+ years in CRM/retention marketing and strong copywriting skills.
The predicted salary is between 35000 - 45000 £ per year.
About THRIVIN
THRIVIN is building the uniform for disciplined women. We create premium performance gymwear designed for women who train with intent and expect more from themselves and from what they wear. We are not building a brand people buy from once. We are building a brand customers come back to, again and again. Retention is not a support function; it is a core growth driver.
The Role
We’re looking for a Retention Manager to own execution across CRM and lifecycle marketing. This is a high-ownership, performance-driven role focused on driving repeat revenue and customer lifetime value. You will manage and execute across email, SMS, and lifecycle — building systems that bring customers back consistently. This is not just about sending campaigns; this is about building a retention engine that compounds over time.
What You’ll Be Doing
- Retention Execution
- Own and manage all CRM channels (email, SMS, lifecycle)
- Execute weekly campaigns, launches, and promotional calendars
- Ensure all campaigns are delivered on time and to a high standard
- Lifecycle & Flows
- Build and optimise high-performing flows, including:
- Welcome series
- Abandoned cart and checkout
- Post-purchase journeys
- Win-back and reactivation
- Continuously improve flows based on performance data
- Copy & Creative
- Write high-converting copy for campaigns and flows
- Test hooks, angles, and offers
- Maintain a consistent, premium brand voice
- Performance & Optimisation
- Track and improve key metrics:
- Revenue per recipient
- Repeat purchase rate
- Customer lifetime value
- Use data to continuously test, iterate, and scale what works
- Collaboration
- Work closely with:
- CRM Strategy Lead → direction and priorities
- Design team → creative execution
- Performance team → alignment with paid activity
- Act as the execution partner to the CRM Strategy Lead
What We’re Looking For
- 2–5+ years experience in CRM / retention marketing
- Strong copywriting skills with a focus on conversion
- Hands-on experience with Klaviyo
- Data-driven mindset with strong analytical ability
- Experience with segmentation, testing, and optimisation
- High ownership and ability to execute independently
- Strong understanding of customer behaviour and lifecycle marketing
- Affinity with fitness, wellness, or gym culture
- Fluent in English
Ideal Candidate
- You think in terms of revenue, not just sends
- You understand how to turn first-time buyers into repeat customers
- You are both creative and analytical
- You move quickly, test often, and improve constantly
- You take ownership and deliver without needing oversight
What Success Looks Like
- Retention becomes a key revenue driver
- Flows and campaigns consistently perform and improve
- Repeat purchase rate increases over time
- Customers stay engaged with the brand
- CRM becomes a predictable, scalable growth channel
Why Join THRIVIN
- Own a critical growth channel end-to-end
- Be part of a fast-growing global brand
- Work in a high-performance, results-driven team
- High ownership, fast execution, real impact
Location
United Kingdom (Remote)
To Apply
Please include:
- Examples of campaigns or flows you’ve executed
- Results you’ve driven (revenue, retention, LTV)
- Tools you’ve used (Klaviyo, etc.)
- A short note on how you approach retention as a growth channel
Customer Retention Manager - Leisure Centre employer: Thrivin
Contact Detail:
Thrivin Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Retention Manager - Leisure Centre
✨Tip Number 1
Get to know the company inside out! Research THRIVIN's brand values, their target audience, and what makes their gymwear special. This will help you tailor your conversations and show that you're genuinely interested in being part of their mission.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus when applying through our website.
✨Tip Number 3
Prepare for the interview by thinking about how you can drive customer retention. Come up with specific examples from your past experience where you've successfully increased repeat purchases or improved customer engagement. Show them you’re ready to own that retention engine!
✨Tip Number 4
Follow up after your interview! A quick thank-you email reiterating your excitement about the role and how you can contribute to THRIVIN’s growth can leave a lasting impression. Plus, it shows you’re proactive and really keen on the position.
We think you need these skills to ace Customer Retention Manager - Leisure Centre
Some tips for your application 🫡
Show Off Your Experience: When you're writing your application, make sure to highlight your experience in CRM and retention marketing. We want to see examples of campaigns you've executed and the results you've achieved, so don't hold back!
Be Data-Driven: Since this role is all about driving revenue and customer lifetime value, include any metrics or data that showcase your analytical skills. We love numbers, so if you've improved retention rates or revenue per recipient, let us know!
Keep It Creative: Remember, we’re looking for someone who can write high-converting copy. Share some examples of your best work and how you’ve tested different hooks and angles. Show us your creative side while maintaining a premium brand voice!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. Make sure to include all the requested information, like tools you've used and your approach to retention as a growth channel. We can't wait to hear from you!
How to prepare for a job interview at Thrivin
✨Know Your Numbers
Before the interview, brush up on key metrics related to customer retention and CRM. Be ready to discuss how you've improved revenue per recipient or increased repeat purchase rates in your previous roles. This shows you understand the importance of data in driving retention.
✨Showcase Your Creativity
Prepare examples of high-converting copy you've written for campaigns or flows. Think about how you can demonstrate your ability to create engaging content that resonates with customers. Bring along samples that highlight your creative approach and results.
✨Understand the Brand
Familiarise yourself with THRIVIN's brand voice and values. Think about how you can align your strategies with their mission of building a loyal customer base. Showing that you understand their ethos will set you apart from other candidates.
✨Be Ready to Collaborate
Since this role involves working closely with various teams, prepare to discuss your experience in cross-functional collaboration. Share specific examples of how you've worked with design or performance teams to execute successful campaigns, highlighting your teamwork skills.