Email Marketing Manager in Belfast

About THRIVIN

THRIVIN is building the uniform for disciplined women. We create premium performance gymwear designed for women who train with intent and expect more, from themselves and from what they wear. Our email channel is not an afterthought. It is one of our most important growth engines. Every send should feel intentional. Every flow should drive performance. Every message should sound like THRIVIN. We’re looking for someone who can fully own that.

The Role

We’re hiring an Email Marketing Manager to own and scale THRIVIN’s retention and email marketing function. This is a senior, hands-on role for someone who can both think strategically and execute independently.

You will be responsible for:

• Building and improving flows
• Writing high-converting email copy
• Managing campaigns end-to-end
• Analysing performance and optimising constantly

We already have design support in place. What we need is someone who can own the department, drive performance, and bring the THRIVIN voice to life through every email.

What You’ll Be Doing

Campaign Execution

• Own and execute weekly email campaigns across launches, promotions, and brand moments
• Manage the email calendar and ensure all campaigns are delivered on time
• Write all campaign copy in THRIVIN’s tone of voice
• Work closely with the design team to bring campaigns to life

We currently send around 7 campaigns per week.

Flows & Lifecycle Marketing

• Build, optimise, and scale all key email flows, including:

• Welcome flows
• Abandoned cart & checkout
• Post-purchase
• Win-back
• Browse abandonment
• VIP / loyalty journeys

Performance & Optimisation

• Monitor and optimise key retention metrics including:

• Revenue per recipient
• Repeat purchase rate
• Open and click-through rates
• Conversion rate
• Customer lifetime value

Brand & Tone of Voice

• Ensure every email feels aligned with the THRIVIN brand
• Write copy that feels confident, aspirational, and performance-driven
• Understand our audience deeply and communicate in a way that resonates

Collaboration

• Work closely with ecommerce, creative, and performance teams
• Contribute ideas proactively and collaborate across departments
• Be part of a fast-moving, highly ambitious team environment

What We’re Looking For

• 3–6+ years experience in email marketing / CRM
• Strong hands-on experience with Klaviyo
• Exceptional copywriting ability with a strong understanding of conversion
• Experience building and optimising lifecycle flows independently
• Strong analytical mindset with experience running A/B tests and performance analysis
• Ability to manage the full email function autonomously
• Strong understanding of fitness, wellness, or female-focused brands

Ideal Candidate

• You genuinely enjoy email marketing and retention
• You understand both brand and performance
• You are highly organised and self-managed
• You are proactive, collaborative, and excited by growth
• You thrive in fast-paced environments and like building things properly
• You care about the details, from subject line to segmentation to tone of voice

What Success Looks Like

• Email becomes a major revenue driver for the brand
• Flows consistently improve and compound over time
• Campaigns are delivered at a high standard, every week
• Customers stay engaged and connected to THRIVIN
• The email channel scales with both performance and brand consistency

Why Join THRIVIN

• Own and scale a core growth channel
• Be part of a fast-growing global brand with big ambitions
• Work in a highly collaborative, ambitious team
• High ownership, fast execution, real impact

Location: Remote (UK preferred)

To Apply

Please include:

• Examples of email campaigns or flows you’ve built
• Performance results you’ve driven
• Tools you’ve worked with (Klaviyo, etc.)
• A short note on how you approach retention and brand communication